How Anthropologie Uses Instagram Stories Swipe-Up to Turn …€¦ · Anthropologie seamlessly...

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How Anthropologie Uses Instagram Stories Swipe-Up to Turn Loyal Followers into Text Messaging Subscribers

Transcript of How Anthropologie Uses Instagram Stories Swipe-Up to Turn …€¦ · Anthropologie seamlessly...

Page 1: How Anthropologie Uses Instagram Stories Swipe-Up to Turn …€¦ · Anthropologie seamlessly converts dedicated Instagram followers into text messaging subscribers. For their opt-in

How Anthropologie Uses Instagram Stories Swipe-Up to Turn Loyal Followers into

Text Messaging Subscribers

Page 2: How Anthropologie Uses Instagram Stories Swipe-Up to Turn …€¦ · Anthropologie seamlessly converts dedicated Instagram followers into text messaging subscribers. For their opt-in

Instagram Followers

4M+

Instagram Stories Opt-in Rate

48.8%

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ApparelINDUSTRY

www.anthropologie.comWEBSITE

Anthropologie is an American clothing retailer operating over 200 stores

worldwide which offer an assortment of clothing, jewelry, home furniture,

decoration, beauty, and gifts. Anthropologie is part of URBN brands, which includes Urban Outfitters, Free

People, BHLDN, and Terrain.

ABOUT

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Anthropologie was looking for new ways to grow its list of text messaging subscribers by leveraging its social following, specifically on Instagram, which has over 4M followers.

Partner with Attentive to reach Instagram followers and encourage them to opt in to Anthropologie’s text messaging program via Instagram Stories swipe-up.

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INSTAGRAM STORIES SIGN-UP

WELCOME MESSAGE

Page 7: How Anthropologie Uses Instagram Stories Swipe-Up to Turn …€¦ · Anthropologie seamlessly converts dedicated Instagram followers into text messaging subscribers. For their opt-in

Using Attentive’s Instagram Stories swipe up feature, Anthropologie seamlessly converts dedicated Instagram followers into text messaging subscribers. For their opt-in Instagram Story, Anthropologie encouraged followers to sign up for text messaging to be the first to know about new offers & products. In return, they gave new subscribers free shipping on their next order.

Instagram users simply swipe up on Anthropologie’s Instagram Story, which opens up the user’s phone’s native text messaging feature. There, they’ll see a pre-populated text message giving exclusive permission to Anthropologie to opt them into the text messaging program. The user simply hits “send,” and they are automatically opted in to Anthropologie’s text messaging program.

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For Anthropologie’s Instagram Story, of their Instagram followers who swiped up, 48.8% opted in to the text messaging program.

“ As a brand with social media at the core of our marketing strategy, the ability to utilize Instagram Stories to grow our text messaging subscriber list has been instrumental. Attentive has been a great partner, and we’re very excited about this new channel to grow our subscribers. The high opt-in rates make Instagram Stories swipe-up a necessity in our overall list growth strategy.

Allie RoseDigital Marketing Assistant at Anthropologie

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Personalized Mobile Messaging

www.attentivemobile.com

Attentive is a personalized mobile messaging platform for

innovative brands & organizations that can quickly become

a top 3 revenue channel. Using real-time behavioral data,

Attentive automatically sends engaging text messages to

each subscriber at every step of the customer lifecycle. Over

1,000 leading businesses rely on Attentive and see strong

performance, like 30%+ click-through rates and 25x+ ROI.

[email protected]

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