How (and why) to Identify Opportunities for Growth!

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Does size matter and is growth important? In this webinar Kevin will take a look at both these questions and then take you through a simple but effective framework for identifying opportunities for growth with the highest potential and least risk. There is a link at the end of this deck to the associated blog and webinar recording Identify Opportunities for Growth ! How to

Transcript of How (and why) to Identify Opportunities for Growth!

Page 1: How (and why) to Identify Opportunities for Growth!

Does size matter and is growth important?  In this webinar Kevin will take a look at both these questions and then take you through a simple but effective framework for identifying opportunities for growth with the highest potential and least risk.

There is a link at the end of this deck to the associated blog and webinar recording

Identify Opportunities for

Growth!

How to

Page 2: How (and why) to Identify Opportunities for Growth!

How (and why) to Identify Opportunities for Growth!

Kevin Brent

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“If business doesn't grow, it dies.”Washington Business Journal

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“What multiple of your earnings did the offer represent?” Q

Comparing average multiple offered

Average multipleImpossible

Very DifficultFairly Difficult

Fairly EasyVery Easy

0 1 2 3 4 5 6

3.762.94

3.693.73

3.984.56

Sellability Tracker Q2 2015. Copyright 2015 ValueBuilderSystem.comPresented by The Value Builder SystemTM

How Easy Would It Be To Accommodate 5 X Demand?

Page 5: How (and why) to Identify Opportunities for Growth!

A buyer is buying your future stream of profits

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1. How much profit will your business generate in the future?

2. How reliable are these estimates?

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Net Present Value – No Growth

End of Year Pre-Tax Profit 15% Discount1 £100,0002 £100,0003 £100,0004 £100,0005 £100,0006 £100,0007 £100,0008 £100,0009 £100,00010 £100,000Net Present Value

Page 8: How (and why) to Identify Opportunities for Growth!

Net Present Value – No Growth

End of Year Pre-Tax Profit 15% Discount1 £100,000 £86,9572 £100,0003 £100,0004 £100,0005 £100,0006 £100,0007 £100,0008 £100,0009 £100,00010 £100,000Net Present Value

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Net Present Value – No Growth

End of Year Pre-Tax Profit 15% Discount1 £100,000 £86,9572 £100,000 £75,6143 £100,0004 £100,0005 £100,0006 £100,0007 £100,0008 £100,0009 £100,00010 £100,000Net Present Value

Page 10: How (and why) to Identify Opportunities for Growth!

Net Present Value – No Growth

End of Year Pre-Tax Profit 15% Discount1 £100,000 £86,9572 £100,000 £75,6143 £100,000 £65,7524 £100,000 £57,1755 £100,000 £49,7186 £100,000 £43,2337 £100,000 £37,5948 £100,000 £32,6909 £100,000 £28,42610 £100,000 £24,719Net Present Value

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Net Present Value – No Growth

End of Year Pre-Tax Profit 15% Discount1 £100,000 £86,9572 £100,000 £75,6143 £100,000 £65,7524 £100,000 £57,1755 £100,000 £49,7186 £100,000 £43,2337 £100,000 £37,5948 £100,000 £32,6909 £100,000 £28,42610 £100,000 £24,719Net Present Value £501,878

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Net Present Value – 20% Growth

End of Year Pre-Tax Profit 15% Discount1 £120,0002 £144,0003 £172,8004 £207,3605 £248,8326 £298,5987 £358,3188 £429,9829 £515,97810 £619,174Net Present Value

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Net Present Value – 20% Growth

End of Year Pre-Tax Profit 15% Discount1 £120,000 £104,3482 £144,000 £108,8853 £172,800 £113,6194 £207,360 £118,5595 £248,832 £123,7146 £298,598 £129,0927 £358,318 £134,7058 £429,982 £140,5629 £515,978 £146,67310 £619,174 £153,050Net Present Value

Page 14: How (and why) to Identify Opportunities for Growth!

Net Present Value – 20% Growth

End of Year Pre-Tax Profit 15% Discount1 £120,000 £104,3482 £144,000 £108,8853 £172,800 £113,6194 £207,360 £118,5595 £248,832 £123,7146 £298,598 £129,0927 £358,318 £134,7058 £429,982 £140,5629 £515,978 £146,67310 £619,174 £153,050Net Present Value £1,273,207

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• Highest Opportunity

• Lowest Risk

Based on ‘Scaling Up’ by Verne Harnish

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The Ansoff Matrix

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The Ansoff Matrix

Existing Markets

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The Ansoff Matrix

Existing Markets

New Markets

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The Ansoff Matrix

Existing Markets

New Markets

Existing Products/ Services

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The Ansoff Matrix

Existing Markets

New Markets

Existing Products/ Services

New Products/ Services

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The Ansoff Matrix

Existing Markets

New Markets

Existing Products/ Services

New Products/ Services

Existing Markets, Existing

Products

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The Ansoff Matrix

Existing Markets

New Markets

Existing Products/ Services

New Products/ Services

New Markets, Existing

Products

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The Ansoff Matrix

Existing Markets

New Markets

Existing Products/ Services

New Products/ Services

Existing Markets,

New Products

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The Ansoff Matrix

Existing Markets

New Markets

Existing Products/ Services

New Products/ Services

New Markets,

New Products

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The Ansoff Matrix

Existing Markets

New Markets

Existing Products/ Services

New Products/ Services

Existing Markets, Existing

Products

Existing Markets,

New Products

New Markets,

New Products

New Markets, Existing

Products

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A Simple Business

Existing Markets

New Markets

Existing Products/ Services

New Products/ Services

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A Simple Business

Existing Markets

New Markets

Existing Products/ Services

New Products/ Services

Selling apples to

Passers-By

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A Simple Business

Existing Markets

New Markets

Existing Products/ Services

New Products/ Services

Bulk discountsSign at the end of

the roadFlyers to

neighboursRepeat order

serviceEtc.

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A Simple Business

Existing Markets

New Markets

Existing Products/ Services

New Products/ Services

Apples to shoppers in the High St.

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A Simple Business

Existing Markets

New Markets

Existing Products/ Services

New Products/ Services

Cider, Apple Juice, Apple Jam, toffee apples to

Passers-By

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A Simple Business

Existing Markets

New Markets

Existing Products/ Services

New Products/ Services

Cider or Apple Jam in the High St.

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A Simple Business

Existing Markets

New Markets

Existing Products/ Services

New Products/ Services

Cider or Apple Jam in the High St.

Apples to shoppers in the High St.

Cider, Apple Juice, Apple Jam, toffee apples to

Passers-By

Bulk discountsSign at the end of

the roadFlyers to

neighboursRepeat order

serviceEtc.

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Based on ‘Scaling Up’ by Verne Harnish

Make a list of up to 5 existing products or services that you could sell more of by focusing extra energy on your existing customers

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Next make a list of up to 5 new markets that you could enter with your existing set of products or services

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Based on ‘Scaling Up’ by Verne Harnish

Now make a list of up to 5 new products or services that you do not currently offer • State whether to

existing or new markets

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• Growth (and size) matters

• Framework for identifying

opportunities

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•Need a sounding board for your ideas?•Need to know what to prioritise?•Want someone to challenge your assumptions?

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