How Alcohol Shippers Can Benefit from Lessons Learned in...
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How Alcohol Shippers Can Benefit from Lessons Learned in the eCommerce Subscription Space
Transcript of How Alcohol Shippers Can Benefit from Lessons Learned in...
HowAlcoholShippersCanBenefitfromLessonsLearnedintheeCommerce
SubscriptionSpace
Theteamofindustryexpertsheretodaywillhelpyou:
- Understandtheimportanceofcustomerconnectivity- Benchmarkyoureffortsagainstthebroaderecommercelandscape
- Developnewtacticstogrowyourbusiness
SPONSOREDBYCPL– BRINGINGACRAFTSMANSHIPAPPROACH TOFULFILLMENTSERVICES
OurAgendaForToday-ExploringTheFutureForWineClubs
HowAlcoholShippersCanBenefitfromLessonsLearnedintheeCommerceSubscriptionSpace
Moderator Panelists
DaveDobrowVPBusinessDev.CopperPeakLogistics
LailaSubaieWineClubMgr.,MinerFamilyWinery
EvyChuEcommerceMgr.,BlueApron
ArielMyersVPofSales,Recurly,Inc.
SamStrakaProductMgr.,ShipCompliant
10. TheWorldIsYourGlobalMarketplace
Top10StrategiesforSubscriptionSuccessin2016
9. Over-The-TopContent8. MonetizeYourDatawithIoT7. PersonalizationisParamount6. TheFightAgainstChurn5. PromotionsAreKey4. DialMforMobileCommerce3. FighttheGoodFightAgainstFraud2. NewWaystoPay1. RecoverRevenue
PersonalizationisParamount
• Bringstheelementofdiscoveryandsurprise
• Samplingproductinsmallerbatchespreventssensoryoverload
• Tailoredboxestomeetthespecificinterestsoftheconsumer
• Honesinonspecifics
• Followupsurveysoflikes/dislikes
• Thelengthoftimethatatypicalcustomerkeepsawineclubmembershipisbetween24and28months,onaverage.
• 29%ofallwineclubshaveanaveragemembershipoflessthan12months.
• 59%ofwineclubshavefewerthan500members.
CustomerRelationshipManagement
• Respondingtothemarketandcustomers
• Competitiveresponse
• Introducingperiodicpricechangesto:− Capturenewvaluebeingdeliveredinyourproduct− Keepupwithinflation
• Launchingnewproducts
• Runningmarketingpromotions
WhatdrivestheneedforPricingandPackagingIteration?
• Millennials,definedas79millionAmericansages21to38,drank159.6millioncases,averaging2casesperperson.
• Millennialsdrank42%ofallwinesoldinUSin2015.
• OfMillennialswhodrinkwine,morethan50%ofthemtalkaboutitonFacebook,withmorethanathirdusingYouTube,TwitterandInstagramforwine-sharingpurposes.
MillennialsBuildingforTomorrow
www.copperpeaklogistics.com
ThankYouForJoiningOurSession!!
