UniLead Organization

Department:Customer Service and

Marketing

Executive BodySL Name Class ID

01 MD. SHAHNEWAJ (Chief Marketing Executive) 1422

02 ISRAT JAHAN (Assistant Marketing Executive) 1397

03 MD. ALAMGIR HOSSAIN 1438

04 MOBASH SHIRIL IBRAHIM 1442

05 SHARMIN AKTER LIZA 1831

06 SAMIUR RAHMAN 1413

07 SALMA AKTER 1407

08 SOMAIYA AKHTER 1394

09 ZAHIDUL ALAM FAISAL 1420

10 MD ANAMUL HAQUE 1430

Communication Process

Urban people • An urban area is the region

surrounding a city. Urban areas are very developed and can refer to towns, cities, and suburbs.

Rural people • In general, a rural area is

a geographic area that is located outside cities and towns.

Psychology • Psychology is the study of mind and

behavior. It is an applied science which seeks to understand individuals and groups by establishing general principles and researching specific cases.

Psychology in Marketing & Advertising

• To attract consumers• To motivate• To promote causes

• To support demand

• To influence the buying behavior.

Urban • More Heterogeneous

• Nuclear family

• Less tendency in sharing culture and values

• White collar profession

• Access to vast product categories

• Slow change

Rural • More homogenous than their urban counterparts • Tend to share cultural and religious values.• Blue collar profession• Access to less product categories• Fast change

Human Behavior Principles

• Reciprocity

• Commitment• Authority • Social proof• Liking• Scarcity• Recency illusion• Verbatim effect• Clustering

Psychological tactics & Marketers

• Emotional Ideas– Emotional and

psychological appeals resonate more with consumers than feature and function appeals. In advertising copy, benefits which often have a psychological component generally outsell features.

Psychological tactics & Marketers

• Optimizing credibility• It’s no secret that

consumers tend to doubt marketing claims.

• For good reasons. Many simply aren’t credible.

• One way to raise credibility is to point out your product’s shortcomings.

Psychological tactics & Marketers

• Repositioning competition – consumers have

hidden slot in their brain for products and services, and the importance of positioning one’s business in the ideal slot.

Psychological tactics & Marketers

• Promote exclusivity• Maslow’s Hierarchy

people want to feel important; like they’re part of an exclusive group.

• That’s why advertising copy sometimes says: "We’re not for everyone."

Psychological tactics & Marketers

• Introduce FUD• Fear, uncertainty, and

doubt, or FUD, is often used legitimately by businesses and organizations to make consumers stop, think, and change their behavior. FUD is so powerful that it’s capable of nuking the competition.

Psychological Effect of Advertisement on Youth

• Rural girls• They believe

easily

• Urban Girls• Effect of high

education and lifestyle move them to surgery and beauty center

• Less influence of competition

• Happy pop influenced by competition strategy

• Urban youth want to be star

• Mr. Suhash using robi internet for advertising his products.

• Just not for baby even for themselves

• Special care for urban mom’s baby