How a Combination of Effective Digital Media and Local Champions Led to a 15% Increase in Volunteering

Sports Summit 2016

Nick Lowden – Greater Sport@GreaterSport

Steve Hall – TeamKinetic@Volkinetic

The Olde DaysManchester City Council’s manual sports volunteering programme

• Small group of dedicated volunteers and one manager

• Closed network

• Inefficient communications

• Time consuming, repeating process for every opportunity• No digital presence or use of digital tools

• No time to effectively develop leaders and expand programme

The Numbers

Core Volunteers

35In the Olde Days

Unknown number of logged hours??Opportunities a month3

The Numbers

Core Volunteers

5kIn 2015

Provider confirmed and logged hours55kOpportunities a month35

Expansion Across Greater ManchesterGreater Sport CSP

• Adoption across all ten boroughs in Greater Manchester

• Active relationships with Manchester University and MMU• Links with Parks and Leisure

• Includes a School System for young volunteers

TargetsIncrease registered and active volunteers

6,818

5,750

CSP (Enablers)1 Staff Member

10 x Local Authority Volunteer Leads (Facilitators) 10 Staff Members

Local Sports Clubs

Sports Events

Volunteers

GM Framework

Volunteer ChampionsNGBs

Local Volunteer ChampionsWho are they

• Volunteer across a diverse range of opportunities

• Volunteer around a large area

• Log high numbers of hours

• Receive excellent feedback

• Will mentor other volunteers

• Reliable and enthusiastic

Clare RatchfordA true champion

The Role of Local ChampionsThe ripple effect and the power of positivity

Effective Use of Digital Media

• Electronic or digital version of traditional media, such as newspapers• Interactive media, ratings, conversations

• Social networks

• Communication networks and tools

Just what is ‘Digital Media’

Make Search Effective and Easy

Use Data to Gain Insight

Hook Into Social Networks

Reward and Re-Engage

Use Feedback Positively

• Identify best practise amongst your providers

• Discover those Local Champion candidates

• Quickly prevent mis-communications from harming your offer

Identify Gaps In Your Offer

Widen Your Catchment Area

Thank you

@GreaterSport@VolKinetic

TryVolunteering.comTeamKinetic.co.uk

GreaterSport.co.uk