How 7 Top Brands Drove Mobile Growth in 2016
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How 7 Top Brands Drove Mobile Growth in 2016
Transcript of How 7 Top Brands Drove Mobile Growth in 2016
How 7 Top Brands Drove Mobile Growth
in 2016
Instacart drives a lot of their app engagement from marketingemails. Before working with Branch, Instacart’s marketing emailsalways routed users to the mobile web. Even though 70% of all
emails are opened on a mobile device, where the user is likely tohave the app installed, there was no easy solution to route usersdirectly to the app. With the introduction of Deep Linked Email in2016, we helped Instacart fix this broken experience by opening
the app directly from an email link.
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6x
increase in click to purchase rateby deep linking marketing emails
When Airbnb approached Branch in early 2016, they knew their 1% conversionrate on mobile web needed to be improved, but ultimately, they knew that
driving engagement to the mobile app would directly impact their conversions.After implementing Branch links across all of their marketing channels, theysaw their app install rate increase by 19%. In fact, Branch links can be foundacross Airbnb’s mobile website, in-app sharing, email, paid acquisition, social,
and desktop Text-Me-The-App marketing channels, and have driven 3.5 millionapp downloads in 6 months.
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19%
app install increase afterimplementing Branch.
Branch web banners take Pinterest users who land on the web version ofShowcases and deep link into the app, where they get a superior experience.
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Twitter uses Branch links to deep link from any Tweet, straight into a Periscopestream inside the Periscope app.
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GOAT uses Branch to grow their user base by taking advantage of social mediato post app content and deep linking directly into their mobile app.
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48%
click-to-install rate fromTwitter & Instagram with deep links
Jet.com was one of the first partners to use our custom Journeys Smart Bannerand interstitial, increasing their daily downloads by 3x and their app
engagement by 7x.
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3xincrease in dailyapp downloads
7x
increase in appengagement
