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Housewares 2015 Trend Report

MARCH 2015

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Lapine Trend Model

To ensure we’re delivering the latest insights we tap into every source: • Trade publications to learn the

history of a trend

• Expert blogs to understand today’s focus

• Trade shows to see what’s coming in the future

Combine this with the Lapine team’s over 50 years of expertise in the industry, and you’ve got an unmatched trend model.

The key to riding a trend is hopping on before it’s reached its peak. That is why at Lapine, we don’t just focus on what’s big today, but on what your audience will want tomorrow.

Coffee & Hot Beverages

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About the Category

• The hot beverage market is still dominated by the single-serve coffee movement. The past year saw the sales mark hit $1.4 billion or 11.8 million units. As a result, coffee accessories like pod storage racks and drawers are in high demand.

• Companies are looking capitalize on a growing interest in high quality coffee and position the dragging drip coffee maker in a new light thanks to . Targeting these coffee enthusiasts, companies are focusing on the superior coffee experience drip makers offer.

• Espresso sales are up about $4 million from last year. The broad selection of products, designs and price points in this category help attract a wide audience range. Electric kettles grew about $18 million in 2014, as tea continues to gain interest stateside.

• Related, thermal beverageware has also seen double digit growth, with 32oz models and infusion products being particularly popular.

Coffee & Hot Beverages

Source: Homeworld, 2015

Delonghi Retro Espresso Maker

Cuisinart PerfectTemp Cordless Electric Kettle

Trudeau Tea Tumbler

Appliances

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About the Category

• Fan favorites of the past few years, food processors and juicers are feeling the pressure from advances in multi-functional units like high-end blenders and choppers. While juicers’ sales have slumped by $10MM, choppers are up by over $43MM. They are expected to be a particularly hot product for 2015.

• Rice cookers (up $48MM) and slow cookers (up $21MM) are also seeing a surge. These items have undergone an image makeover and are seen as vessels for healthier cooking, as well as ways to elevate less expensive cuts of meat. There has also been a growing use of these products on cooking shows, adding to their exposure and popularity.

• Another product to watch for the new year is the food dehydrator. Food dehydrators are seeing a renewed shopper interest as they increase the shelf life of foods, particularly healthy options like fruit.

Appliances

Source: Homeworld, 2015

Cuisinart Chopper

Waring Pro Food Dehydrator

Panasonic Rice Cooker

Tools, Gadgets & Kitchen Goods

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About the Category

• Kitchen tools are increasing in demand thanks to more homeowners looking to improve their kitchen. While these tools are taking on dual purpose – function and décor – 50% still list quality and performance as the most important factors for purchase. Look for mini tools to be popular as more kids experiment in the kitchen.

• Particularly popular to display, cutlery is up $20MM and clear blocks that show off the knives have special interest. Also gaining are purpose-specific kits, rather than large bulk knife sets, such as carving tools or herb mincers.

• Home chefs are more aware and concerned with cross-contamination and as such purchasing multiple cutting boards. Styles are moving away from colored plastics and towards traditional woods and bamboos. To keep things unique, personalized or novelty boards are hot.

• Another stand out product category is high end mills and grinders. Again thought of as décor because they are regularly out on tables and counters, sophisticated grinders with classic and chic designs are popular.

Tools, Gadgets & Kitchen Goods

Source: Homeworld, 2015; Lapine, IHA 2015

Trudeau Grinder

Zwilling Herb Mincer and Board

Cookware

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About the Category

• In cookware materials, stainless steel and cast iron are seeing growth. After two slow years, stainless is up $22MM. Cast iron, especially enamel models, continues to shine and is very popular with the growing male demographic.

• Non-stick is once again the highest dollar producer in the segment, with ceramic models making up over 50% of sales. One material that is down is anodized aluminum, however the material still carries clout thanks to its dishwasher safe quality.

• The ethnic category, up $20MM is lead by Italian, Asian and Hispanic-friendly cookware. Styles to watch for in 2015 are said to be Arabic and Mediterranean. Microwavable styles are also up $20MM due to busy lifestyles and the healthy steamed food movement. Differing from last year, plastic styles are in less demand with glass and ceramic being popular instead.

• An emerging trend is cookware with removable handles. Popular is its cooking versatility and flexibility in arrangement for stovetop and storage. Other trends in include oblong and oval shaped items, as well as the downturn in demand for celebrity brands. Viewers are turning to the pans used by chefs, rather than those with their name on the packaging.

Cookware

Source: Homeworld, 2015; Lapine, IHA 2015

Nordicware Wok

Lodge Cast Iron Skillet

Rachael Ray Oval Pot

Bakeware

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About the Category

• Despite an overall push towards healthy living, the bakeware category continues to flourish thanks in large part to baking competition shows and the proliferation of pastry shops.

• Metal bakeware is up $13MM from last year. Cookie sheets and cake pans are the number one most likely items shoppers buy. Treat makers like donut machines, although popular items in the past two years, have seen a downturn.

• Color options and non-stick coatings, specifically ceramic, are popular varietals for bakeware items.

• Baking is an area where the mini tool trend for children is especially strong. Look for kid-sized rolling pins, whisks and spatulas.

Bakeware

Source: Homeworld, 2015

Nordicware Kids’ Tools

Cuisinart Bakeware

Cake Boss Decorating

Grilling & BBQ Accessories

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About the Category

• The BBQ accessory category, which includes grilling utensils, special pans and more, is up $18MM. Much of this is attributed to the rise in year round grilling, as well as a growing interest in full-fledged outdoor kitchens.

• Cast aluminum is particularly popular for outdoor cooking & grilling. Attractive is its lighter weight and ability to be used on multiple surfaces. People are beginning to view these pieces as staples, rather than specialty pieces.

• Food thermometers are a popular item typically linked with grilling. Fitting in with the Internet of Things trend, look for models with Bluetooth connectivity to be featured.

• Playing on the year-round grilling trend, indoor grill sales are up $42 million. Repositioned as multi-functional products for grilling, sandwich making and more, grills that feature removable or exchangeable grates and sensor systems have higher perceived values than ever before.

Grilling & BBQ Accessories

Source: Homeworld, 2015

Weber Original™ Skewers

Cuisinart Griddler

Delonghi Indoor Grill

Barware

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About the Category

• The barware category, not including glassware, is up $23MM thanks to consumers’ continued interest in home bartending. Accessories including muddlers, shakers and more continue to be popular.

• There is an overall decline in glassware category, except for bar-related glassware. Rocks and double old fashion glasses meant for “brown liquor” are popular. Stemless wine glasses and champagne flutes have also on the rise.

• While beer is still favored over all, wine is growing in popularity – especially with women and groups 55 and older. Look for presentation to gain importance with wine packaging getting a creative makeover.

• At the bar, look for gin to be a dominant ingredient in 2015. Playing off the craft beer movement, artisan ciders are also moving to the forefront. Rising trends in the cocktail world include the use of flasks by bar tenders for presentation of drinks, as well as the idea of "short cocktails," or mini versions of popular drinks used for sampling.

Barware

Source: Homeworld, 2015

Luigi Bormioli Glass

Zwilling Bar Tools

Health & Wellness

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About the Category

• Health and wellness as a broader category is one of the hottest across all industries. From apparel to electronics to housewares, as people focus more on health these products continue to multiply.

• Skin and facial care appliances have seen significant growth in the past two years. The category is up over $300MM from 2012 and is poised to continue. This category includes items such as paraffin moisturizing systems, facial saunas and electronic facial cleansing brushes.

• The home environment market also continues to grow thanks to another year of harsh winter and allergy seasons, as well as an overall increased attention to health. Air purifiers are up $11MM and humidifiers $18MM.

Health & Wellness

Source: Homeworld, 2015

Homedics Air Purifiers

Conair Facial Care Products

Storage & Garment Care

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About the Category

• The buzzword in storage is “modularity,” meaning systems with different pieces in different sizes and functions that can fit many places, especially smaller rental spaces.

• Plastic storage sales rose past the $2 billion mark in 2014. Better options with complementary colors and finishes, such as weave and wicker, helped bump sales. Look for rugged styles that go beyond garage use to be popular in 2015, such as for outdoor storage or models for truck transportation.

• The laundry accessories category is up $40.9MM, with inspiration being drawn from home makeover shows and Pinterest. Dual purpose goods such as ironing boards with hanging racks are in high demand.

• In hampers and laundry bags, age and gender specific designs and materials are popular, particularly with the back-to-college crowd.

Storage & Garment Care

Source: Homeworld, 2015

Homz Products Storage & Garment Care Solutions

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Interested in more?

THANK YOU!

Contact your Lapine sales rep or brandbuilders@lapineinc.com to set up an ideation meeting to learn more about specific

product, trend and more from the housewares world!

Lapine 15 Commerce Road Stamford, CT 06902 www.lapineinc.com (203) 327-9099

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About Lapine

Discover Some of Our Esteemed Brands:

Lapine is brand performance agency that connects product ingenuity, operational efficiency and market savvy through an insight-driven suite of marketing and sales services to ensure a brand’s measurable success. Our Services: - Targeted merchandise trend analysis and consumer & shopper insight research - Promotional product sourcing and custom product design - Comprehensive inventory of brand-name goods - Wholesale pricing - Fulfillment & Distribution services - Simple and quick ordering process with full customer and merchandise support At Lapine, we support your order from idea to delivery so you can focus on what you do best – growing your business. Learn more at www.lapineinc.com or contact us at (203) 327-9099 or brandbuilders@lapineinc.com.

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Photo Credits

Coffee: amazon.com, espressmachinereview.net, shoffee.com, chefscatalog.com, kitchenstuffplus.com, shoptruedeau.com, delonghi.com Appliances: amazon.com, chefdruck.com, foodfamilyfinds.com, chefscatalog.com, youtube.com, locarbolicious.com Tools: kitchenstuffplus.com, hsn.com, rockwell.gr, everythingkitchens.com, potterybarn.com, pinterest.com, epicurious.com Cookware: amazon.com, nordicware.com, ginnys.com, dealsrebates.ca, pinterest.com, fundixusa.com Bakeware: nordicware.com, chefscatalog.com, cookware.com, thefind.com, girloliver.com, styleathome.com, walmart.com, cooking.com, plasticcontainercity.com Grilling: cooking.com, hotdigitalnews.com, womenfitness.net, weberimages.com, trendhunter.com, 9to5toys.com, thebarbecuestore.es Beer: downinthevalley.com, flipflopdesign.co.uk, Zwilling, femmeducoupe.com, eatdrinktc.com, polyvore.com, urbandazzle.com, H&W: Conair, Homedics.com, verastic.com, figis.com Storage: discountbabytoys.com, thisnext.com, pinterest.com, undergroundhealth.com, tacomaworld.com, acehardware.com, vibe.com, homzproducts.com, gardnersnet.com, jdorganizer.blogspot.com