HOUSEHOLD’S HOTLIST€¦ · HOUSEHOLD’S HOTLIST THE BROADENING SCOPE OF LUXURY 12th June 2017...
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HOUSEHOLD’S HOTLIST THE BROADENING SCOPE OF LUXURY 12th June 2017 Innovation and inspiration to kick start your week
Transcript of HOUSEHOLD’S HOTLIST€¦ · HOUSEHOLD’S HOTLIST THE BROADENING SCOPE OF LUXURY 12th June 2017...
HOUSEHOLD’S HOTLIST
THE BROADENING SCOPE OF LUXURY
12th June 2017
Innovation and inspiration to kick start your week
THIS WEEK’S STORIES
The Modist | UK & DubaiM Y S T Y L E I S M Y C H O I C E
The Modist is a fashion site looking to rebrand modesty as a personal style choice.
Stella McCartney | WorldwideLU X-T R A S H
Stella McCartney is challenging the traditional conventions of luxury with recycled materials.
HouseholdM O U N T S T F L A G S H I P O P E N S
This month Household-designed Christian Louboutin flagship has re-opened in Mount Street.
LVMH | WorldwideL U X U R I O U S C L I C K S
LVMH’s newly launched e-commerce site 24 Sèvres creates a rich, visual online experience.
MY STYLE IS MY CHOICEThe market for modest fashion is projected to grow to $484 billion by 2019 (Reuters, 2015). Cue the launch of The Modist, a fashion site looking to rebrand modesty as a personal style choice with less ties to religious beliefs. The site aims to be more than an e-commerce site, creating a hub of inspiration for like-minded and trend-conscious shoppers.
Household takeout:Niche product marketing can target underserved customer groups with high spending power, encouraging ‘made-for-me’ brand loyalty.
The Modist | UK & Dubai Read more
LUX-TRASHStella McCartney is challenging the traditional conventions of luxury with her new partnership with ‘Parley for the Oceans’. The label plans to begin using a yarn fibre created from recycled ocean plastic in designs as soon as Summer 2017. The new material will be indistinguishable as a substitute, with just a small label signaling the change in material and aiming to raise awareness for the cause.
Household takeout:With the changing luxury market customer perceptions are open to change. Using unusual materials or methods can distinguish your product whilst encouraging ethical luxury.
Read more Stella McCartney | Worldwide
MOUNT ST FLAGSHIP OPENSThis month the Household-designed Christian Louboutin flagship store has re-opened in Mount Street, Mayfair, celebrating Christian’s love of gems in a design concept based on ‘precious gemstones’. The classic niche motif has been re-interpreted throughout the space to bring the beauty, elegance and artistry of cut gemstones.
Responding to a growing market Louboutin is rapidly expanding both stores and their range, including both leather goods and fragrance in store. The brand’s commitment to luxury service continues with hidden cash desks and discreet seating areas offering privacy as well as flexibly transforming to host events.
Household Read more
LVMH | Worldwide
LUXURIOUS CLICKSDespite this 40 per cent of luxury brands don’t sell online at all (WSJ, 2015), due to the difficulty of translating this luxury-feel online. LVMH’s newly launched e-commerce site 24 Sèvres aims to combat this with a rich visual experience, replicating their Parisian department store. Products are photographed against rich and colourful backgrounds and each month a new artist will create digital storytelling imagery to bring the site to life.
Household takeout:Lead with stunning imagery to drive appeal and encourage immersion into the brand world, rather than pushing a hard sell with specific product suggestions.
13%growth in the online luxury market in 2016*
Read more *Bain & Co, 2016
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