House of Chef - concept - presentation.
-
Upload
alfred-oliveri -
Category
Food
-
view
180 -
download
0
Transcript of House of Chef - concept - presentation.
A DIGITAL GATEWAY INTO THE EXCITING LIVES OF CHEFS AROUND THE GLOBE
It’s a world of equal parts passion and insanity, made rich by the authentic stories of Chefs, their friends, their families,
and the passion that drives their life’s adventure.
HoC is a video-friendly mobile platform. All content will range in length from 1 to 30 minutes. Our viewers will be able to watch VOD content, shop
and create their own playlists from the site's archive and share it via social media.
IT’S NOT JUST ABOUT EATING.
IT’S ABOUT LIVING.
OUR MISSION
House of Chef transports viewers into the real lives of Chefs around the world. Never staged or superficial, our stories are told by the chefs themselves and include
a wide variety of topics – tied together by each storyteller’s passion for food.
OUR GOALS
• Build the best content in the food market industry • Bringing together influential international chefs
under a single brand • Develop a 360 degree experience serving multiple
platforms and devices • Bringing our audience into the intimacy of each moment • Curate gastronomic services and lifestyle tips and
recommendations for the HoC community
TARGET AUDIENCE
• 18-45 years old MF (Millenials/Gen-X’ers) • Foodies – they are high spending and actively looking for unique
experiences. They are trend followers and opinion builders • 50% of all adults watch food videos, 30% of that is food content
oriented • Food lovers are a loyal audience, powering 280% growth in food
share channels
FORMATS
Documentary
Fictional Series
Specials
Chef’s Recipes
Regional Guides and Content
The Shows
TROCCA PRESENTS
Episodes: 5 Tags: Gastronomic Show
Fernando Trocca presents a new chef for each of the first five episodes of this compelling cooking program. From established chefs who may
be unknown outside their region to chefs who have just been discovered, Trocca Presents introduces audience members to outstanding
chefs they may never know otherwise.
The Shows
10 HANDS
Episodes: 2 Tags: Gastronomic Specials
Five chefs; ten hands. Colagreco, Narda, Fer Trocca, Darío Gualtieri and Germán Martitegui enlist in a three-day adventure to design and
serve one of the most beautiful and entertaining meals of our time: the unmissable 10 Hands culinary event.
The Shows
ORIGIN OF LOVE – FITO PÁEZ
Episodes: 1 Tags: Entertainment Specials
More than ten years after he composed his now-historic "El Amor después del Amor" (love after love), the famous Fito Páez returns
to Montevideo’s famous Solis theatre with 5 new, exclusive, live versions of his most famous classics. Our documentary revolves around the table of Laurent’s house-restaurant, El Franchute, where Páez and Alfred Oliveri blend conversation, music and a six-step menu that
celebrates history, flavor and passion.
The Shows
BENITO
Episodes: 4 Tags: Documentary
Over four episodes, Benito narrates the relationship between an eight-year-old and his chef father, Fede Marismo, during shared family adventures in
José Ignacio, Uruguay.
The Shows
THE FIXER – WITH NICOLÁS PAULS
Episodes: 1 Tags: Fiction Show
The Fixer narrates the story of a young man who turns to an illegal profession to overcome a difficult childhood. Meticulous and well educated, our protagonist is both a gangster and a vegan – on a personal crusade to eat exactly as he likes in each restaurant he attends. But what happens if
there are no vegan options in the menu?
The Shows
MEAT-TASTERS – WITH JUAN ACOSTA & GILESPIE
Episodes: 1 Tags: Fiction Show
Tasters is the heartwarming and hilarious story of two brothers, banished from the family farm, who embark on a journey through Argentina in search
of the perfect grill – exploring one brother's special gift as a veritable "sommelier" of meat.
VALUE PROPOSITION
Viewers get free content such as food stories, news, trends and events from the chefs’ point of view around the globe.
Advertisers take advantage of highly popular content to reach targeted audiences. By creating custom, creative and choice-based ad formats, our users only interact with brands that match their interests. It enables us to deliver ads that are more relevant, more engaging, and
ultimately, more effective.
PARTNER OPPORTUNITIES
• Organic brand integrations into stories across multiple series • Product placement throughout Chef's Specials • Leverage Chef's characters and audiences to develop custom
content on each episodes/series • Unique integrated marketing activation around the series • Branded Content and Display Advertising
Universe of Opportunities
App
e-book
Travel Food
e-commerce Broadcast
Hoc Hotel
Social Media
Podcast
INQUIRIESHoC has 15min. avg programing and others for long format are
available for licensing. Originally in Spanish, they can be dubbed to any language or voice-over.
Please contact [email protected] for additional information
www.houseofchef.tv