hothehung
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© 2009, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 2 About Small Business CRM Customer relationship management (CRM) isn’t just for large corporations anymore. In today’s increasingly competitive business environment, where customer service is a key differentiator, the use of CRM technologies is not only beneficial – it’s critical, even for smaller companies. But, enterprise-scale CRM systems can be quite intimidating for smaller businesses. They come with hefty price tags and complex implementations, requiring more financial and IT resources than smaller companies can spare. Additionally, their massive features sets often provide more functionality than a small business needs. Until recently, only larger organizations have been able to reap the benefits of customer relationship management. But, several vendors have emerged with “lite” or small business CRM solutions, to satisfy the needs of the small- to mid-sized market and give smaller companies the same competitive edge. What is Small Business CRM? Small business CRM, or “CRM lite”, provides basic contact management capabilities, without all the complex functions that only larger organizations require. They are designed to support limited groups of simultaneous users (usually 100 or less) over LANs, rather than large user bases spread out over distributed, multi-server networks. Some of the more advanced capabilities that come standard with enterprise-scale CRM packages are usually offered as separately-purchased add-on options. Many small business customer relationship management applications are available as hosted or on-demand solutions. This approach makes CRM more affordable, allowing smaller businesses with tighter budgets to avoid up-front fees and pay only for the services and features they use. Additionally, hosted CRM eliminates long, complicated implementations, so smaller businesses can roll-out their solution quickly, with minimal impact on IT resources. Key Benefits for Your Company Small business CRM packages provide the same benefits as their enterprise-scale counterparts. They can enhance the productivity of your sales, marketing, and customer service staff; reduce the costs associated with attracting, retaining, and supporting customers; increase revenues by enabling you to plan and execute more effective sales and marketing strategies; and allow you to deliver high-quality, world- class customer service, so you can improve satisfaction and loyalty.
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Many small business customer relationship management applications are available as hosted or on-demand solutions. This approach makes CRM more affordable, allowing smaller businesses with tighter budgets to avoid up-front fees and pay only for the services and features they use. Additionally, hosted CRM eliminates long, complicated implementations, so smaller businesses can roll-out their solution quickly, with minimal impact on IT resources. 2
Transcript of hothehung
© 2009, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 2
About Small Business CRM Customer relationship management (CRM) isn’t just for large corporations anymore. In today’s increasingly competitive business environment, where customer service is a key differentiator, the use of CRM technologies is not only beneficial – it’s critical, even for smaller companies.
But, enterprise-scale CRM systems can be quite intimidating for smaller businesses. They come with hefty price tags and complex implementations, requiring more financial and IT resources than smaller companies can spare. Additionally, their massive features sets often provide more functionality than a small business needs.
Until recently, only larger organizations have been able to reap the benefits of customer relationship management. But, several vendors have emerged with “lite” or small business CRM solutions, to satisfy the needs of the small- to mid-sized market and give smaller companies the same competitive edge.
What is Small Business CRM?Small business CRM, or “CRM lite”, provides basic contact management capabilities, without all the complex functions that only larger organizations require. They are designed to support limited groups of simultaneous users (usually 100 or less) over LANs, rather than large user bases spread out over distributed, multi-server networks. Some of the more advanced capabilities that come standard with enterprise-scale CRM packages are usually offered as separately-purchased add-on options.
Many small business customer relationship management applications are available as hosted or on-demand solutions. This approach makes CRM more affordable, allowing smaller businesses with tighter budgets to avoid up-front fees and pay only for the services and features they use. Additionally, hosted CRM eliminates long, complicated implementations, so smaller businesses can roll-out their solution quickly, with minimal impact on IT resources.
Key Benefits for Your CompanySmall business CRM packages provide the same benefits as their enterprise-scale counterparts. They can enhance the productivity of your sales, marketing, and customer service staff; reduce the costs associated with attracting, retaining, and supporting customers; increase revenues by enabling you to plan and execute more effective sales and marketing strategies; and allow you to deliver high-quality, world-class customer service, so you can improve satisfaction and loyalty.
