Hotels by Hilton - YOU CAN COUNT ON US…...and assist our hotels to maximize revenue, market share,...
Transcript of Hotels by Hilton - YOU CAN COUNT ON US…...and assist our hotels to maximize revenue, market share,...
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YOU CAN COUNT ON US…to support you on your road to success
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YOU CAN COUNT ON US TO TELL YOU…
• Who is Hilton Garden Inn?
• Why select Hilton Garden Inn?
• Where is Hilton Garden Inn?
• How we’ll support you on your roadto success.
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WHO IS HILTON GARDEN INN?
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YOU CAN COUNT ON US TO …
• Average age of hotels – 5 years• Over 95% new build properties• Small to medium function/event space
600 to 3,500 sq feet (83 to 1667 sq meters)• Upper mid-market with food & beverage• Mid-market business & leisure
Be a leader in our segment
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YOU CAN COUNT ON US TO BE…Adaptable to a variety of locations
Indianapolis, IN
Aberdeen, Scotland
Arlington/Shirlington, VA
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YOU CAN COUNT ON US TO…Adaptable to a variety of locations
Florence, Italy
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YOU CAN COUNT ON US TO…Fit anywhere our guests want to go
New Delhi, India
Riyadh Olaya, Saudi Arabia
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OUR GUESTS
• Adults 30-54; 60/40 m/f• HHI $75K +; Married w/ kids• 15+ nights (55/45 business/leisure) • Avg. stay 2 nights• 2+ Loyalty Club Memberships• Fitness & diet conscious• Tech savvy• Social/Green conscious brands• Experienced travelers
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PROTOTYPE FACT SHEET
Room Count 136 rooms across 5 floors
Site Area 3.57 acres15,661.3 sq meters
Meeting Space
2,263 sq feet 689.8 sq meters
Per Guestroom
3,269 sq feet996.4 sq meters
PavilionPantry
3,085 sq feet940.3 sq meters
Construction Investment $95k - $120k per key not including land
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YOU CAN COUNT ON US…To support you on your road to success.
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WHY SELECT HILTON GARDEN INN?
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YOU CAN COUNT ON US FOR…Market Share Dominance
Times of recession100% = Fair share RevPAR Index
100102104106108110112114116118120122
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
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YOU CAN COUNT ON US FOR…
2008 2009 2010
Unit Count 402 459 513
ADR $125.43 $114.44 $112.64
OCC 69.2% 59.2% 68.1%
OCC Index 107.1 108.4 108.7
RevPARIndex 117.6 120.2 121.0
Thriving performance and growth
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YOU CAN COUNT ON US FOR…Excellent contribution numbers
2010
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BENEFITS OF LOYALTYImpact of Satisfaction on Loyalty and Advocacy
Hilton Garden Inn
80% 40% 11%68% 16% 3% 7%35%
0.7
0.4
2.2
1.2
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Delighted(10)
Pleased(8-9)
Indifferent(6-7)
Disappointed(1-5)
Overall Satisfaction Experience
Perc
ent
0.0
0.5
1.0
1.5
2.0
2.5
Num
ber o
f Rec
omm
enda
tions
Percent "Definitely Will" RecommendPercent "Definitely Will" Stay at Hotel Chain AgainNumber of Recommendations
Source: J.D. Power
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WHY LOYALTY MATTERS…
• Repeat Guests Drive Revenue
• Advocacy / Return Intent/ Recommend
• Social Media (can use a story to illustrate
importance)
• HHonors Revenue
• JD Power Award
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BENEFITS OF LOYALTY
12 Blue
6 Silver
3 Gold
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WHERE ISHILTON GARDEN INN?
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YOU CAN COUNT ON US TO…Be everywhere our national guests are
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YOU CAN COUNT ON US TO…Be in even more places by 2014
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YOU CAN COUNT ON US TO…Branch out around the globe
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YOU CAN COUNT ON US TO…Take the world by storm by 2014
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WHAT’S NEW WITH HILTON GARDEN INN?
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PROTOTYPE 7.0
• Improved flow from lobby to F&B area
• Flexible space for additional revenue opportunity
• Intentional and inviting bar area
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PROJECT GROW
• Project Grow is a Prototype 7.0 adaptation for existing properties.
• Project Grow focuses on key moments of customer interaction.
• A two-option implementation:Option 1 Option 2• Environmental brand
communications
• Proprietary lighting elements
• Layer of accessories
• Limited FF&E selections
• Solutions for the overall Pavilion renovation and enhancement to the outdoor space
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BRAND GROWTH - 2010517 Hotels open 152 in the pipeline
12 Countries 9 NEW CountriesCanada BulgariaCosta Rica ChileGermany ChinaIndia FranceItaly MalaysiaMexico NetherlandsPoland PanamaRussian Federation RomaniaSaudi Arabia SwitzerlandTurkeyUnited KingdomUnited States
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OUTSIDE THE AMERICAS
• Florence, Italy – 121 rooms, opened October 2006• Luton North (UK) –157 rooms, opened July 2008• Riyadh Olaya (Saudi Arabia) – 180 rooms, opened
July 2009
Riyadh OlayaLuton North
Florence, Italy
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HOW HILTON GARDEN INN HELPS YOU
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YOU CAN COUNT ON US TO…
DriveRevPAR
DriveSustainability
DriveUnit Growth
DriveLoyalty
Increase to 70% as measured by SALT
Reduce carbon footprint by 20%; Philanthropypartnership; New LightStay features
Significant increase in hotelsnationally and globally
Set meaningful goals
Revenue – 6.5% RevPar Increase
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BRAND PERFORMANCE SUPPORT
You can count on us to support
and assist our hotels to
maximize revenue, market
share, and customer
satisfaction.
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BRAND PERFORMANCE SUPPORT
• Act as the brand liaison between the:– Property team– Management company representatives– Owner
• Consult on properties• Focus on Brand Goals and GM/Owner
Engagement• Ensure Brand Standard compliance• Drive satisfaction of our owners and guest
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Hotels OwnersMCRs
BRAND PERFORMANCE SUPPORT
Brand Sales
HGI BrandMarketing
Team
FocusedTeam Advice
BrandPerformance
SupportDirectors
OpeningManagers
RegionalRevenue
ManagementDirectors
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YOU CAN COUNT ON US TO...
• Opening Managers:– Manage Task List by Due Date– Schedule monthly follow-up conference calls– Monitor and drive ramp up post-opening– Coordinate HGI and HWI resources – Ensure Brand Standards
comprehension• Management company approved
– 12 months• GM/DOS hired and approved
– 6–8 months
Help your hotel ramp up quickly
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YOU CAN COUNT ON US FOR… Marketing that drives demand to your hotels
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YOU CAN COUNT ON US FOR… Innovative social media and digital marketing tactics
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Effective Out of Home Advertising and Public Relations
WSJ elevator advertising in major metros will drive
familiarity with core target.In-lobby sampling of HGI offerings will coincide with
elevator advertising.
HGI branded tote bags act as roaming billboard
for the brand.National promotion called “Life’s Ultimate To-Do List”
will use PR and social media to drive familiarity
of brand.
YOU CAN COUNT ON US FOR…
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YOU CAN COUNT ON US…
• Technology• HHonors• Sales & Marketing• Global Brand Services
… but remain true to our unique Hilton Garden Inn guest, product, and culture.
To leverage the strength of Hilton Worldwide
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You can count on US to help you on your road to
SUCCESS.