Introduction:

The hospitality industry is experiencing a boom across the world. Bangladesh is

not an exception. A plethora of new hotels have opened in Dhaka, Chitagong,

Sylhet and Cox's Bazar. Day by day Hotel Sarina & Dhaka Regency Hotel &

Resorts become the top most Hotel in Bangladesh.

HOTEL SARINA

Dhaka's newest Govt. approved 5 star business hotel. 201 Rooms including 14

suits, All room with high speed internet connection along with dedicated port for

laptop, mini bar , in room safe, satellite TV with channels and working desk,

Exclusive club room with personalized service for all suite guest and members

only, 24-hours business centre and room service, Four restaurants, one bar and

lobby cafe, Swimming pool, health club, Sauna & Stream bath, four Multi

functions rooms, Hotel equipped with safety and security equipment device

including fire and smoke detector, water sprinkler, electronic door locks & CC TV,

Shopping Mall.

THE DHAKA REGENCY HOTEL & RESORT

The Dhaka Regency is a magnificent business-class hotel, ideally located on

Airport road in the commercial area of Nikunja. The hotel is within easy access of

the airport, Baridhara diplomatic zone and a host of other attractions. The

industrial belts of Tongi, Konabari, Gazipur and Valuka are within easy reach of

the hotel. With its spectacular fifteen-storey tower, the Dhaka Regency has a

total of 250,000 square feet of space. Each floor of the hotel, span 20,000 square

feet. There is also a 25,000 square feet basement parking facility. The Dhaka

Regency has over 300 luxury rooms and suites. All the exclusive suites are

based on our Regency floor on level 12. The Regency floor offers extensive

facilities and extra privileges, including personal butler service and a private VIP

lounge.

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Objectives of the study

Specific objectives :

.To get knowledge about different management aspects those are using in the

selected organizations.

.To analysis the workflows those are using in the selected organizations.

Broad objectives:

. Observe and describe the organizational background, functions and

operations of the organizations.

. Compile an overview of the current state of management aspects and

practices in Bangladesh.

.. Assess the condition and effectiveness of each of the company selected for

the study.

. From the findings, doing a analysis to provide a comprehensive picture.

. Lastly, providing some recommendations to emphasize on how to make the

most of limited resources.

Scope of the Report The report is an attempt to state the management aspects and its workflows of Hotel

Sarina and The Dhaka Regency Hotel & Resort

The study would focus on the following areas:

Making the most of limited resources.

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Working through and with others

Balancing effectiveness and efficiency.

Workflows of management.

How to prepare? We will use both primary and secondary data to make the report more meaningful. Primary data:

. Questionnaire survey on Hotel Sarina and The Dhaka Regency employees.

. Face to face conversations with them. Secondary data: . Using internet from their websites . . Different magazines . . Study related books . . Newspapers articles .

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On January 2002, began a project that would not only revolutionize the skyline of

Dhaka but also the hospitality industry of the country. The first steel-framed

building ever to be built in the country awed everyone. This 20 storied steel-

framed building with a space of 72,000 square feet was completed in record time

of about two years. On the 17 July, 2003, Sarina, the very first boutique hotel in

the country was opened for business. The grand opening of the hotel marked a

turning point in the history of the hospitality industry of the country.

Dhaka's newest Govt. approved 5 star business hotel. 201 Rooms including 14

suits, All room with high speed internet connection along with dedicated port for

laptop, mini bar , in room safe, satellite TV with channels and working desk,

Exclusive club room with personalized service for all suite guest and members

only, 24-hours business centre and room service, Four restaurants, one bar and

lobby cafe, Swimming pool, health club, Sauna & Stream bath, four Multi

functions rooms, Hotel equipped with safety and security equipment device

including fire and smoke detector, water sprinkler, electronic door locks & CC TV,

Shopping Mall.

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Mission

They provide business and leisure travelers with a choice of excellent hospitality

products that offer good value for money, while assuring a good return to owners

and shareholders and inspiration to employees.

Vision

Hospitality is all about the individual and at Hotel Sarina,they provide unique

service culture. They follow wide philosophy which promises that each guest will

be treated with a positive service attitude at every point of contact. The hotel

manager, the waiter, the receptionist, the porter - everyone plays a vital role in

delivering a memorable guest experience. The contemporary architecture of the

hotel has made it a landmark in the neighborhood.

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Hotel SARINA is located at Banani adjacent to diplomatic enclave and the fast

growing commercial district of Gulshan, Baridhara and Banani, 15 minutes drive

from ZIA International Airport Offers all what a business traveller need with an

exclusive touch of personalized service.

Where we are:

Hotel Sarina

27, Banani C/A, Road - 17,

Dhaka - 1213, Bangladesh

Tel +88 02 8859604 to10, 8851040 to 2, 8851011to 4 

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Organ gram

Managing Director

In hotels, the Managing Director is the executive manager responsible for the

overall operation of a hotel establishment. The General Manager holds ultimate

authority over the hotel operation and usually reports directly to a corporate office

or hotel owner. The extent of duties of a hotel General Manager vary significantly

depending on the size of the hotel and company; for example, General Managers

of smaller hotels may have additional duties such as accounting, human

resources, payroll, purchasing, and other duties that would usually be handled by

other managers or departments in a larger hotel.

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Operation Manager Duties and Responsibilities:

• Analyze Hotel operations to pinpoint opportunities and areas that need

to be reorganized, downsized, or eliminated

• Establish expected standards for service to guests and members, decor,

housekeeping, food quality, and banquet operations

• Manage the Hotel to achieve the set financial target

• Establish and maintain cordial relationships with hotel members

• Responsible for preparing budgets, marketing strategies and setting targets

for the Hotel

• Prepare and submit reports to the Management Committee of the Hotel

• Recommend capital expenditures for acquisition of new equipment, which

would increase efficiency and services

• Approve requisitions for equipment, materials, and supplies within limits of

the budget

• Direct investigations into causes of customer complaints and report to

Management Committee, if necessary

• Negotiate contracts with equipment and materials suppliers

• Act as representative before government commissions or regulatory bodies

during the review of policies or procedures

• Recruit and monitor staff

• Conduct performance appraisal/review for staff members under your

supervision

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Front Office ManagerDuties and Responsibilities:

• Ensures front office service standards are consistently achieved and maintained

•Leads the front office team using the Coast Hotels & Resorts “Living the Values”

Talent Management System creation and execution of the hotel’s overall

strategic and business plans

• Collaborates with the Hotel Controller to comply with established accounting

and cash handling procedures

•Maintains the integrity of front desk software and hardware systems

•Ensures timely and satisfactory follow up of guest comments

House-Keeping ManagerDuties and Responsibilities:

•All Ledgers are to be put up for Joint Directors signature through housekeeping

Manager on a quarterly basis.

•Daily use of cleaning agents are to be recorded and the records to be put up for

housekeeping managers signature monthly.

•Torn or faded linen is to be segregated and to be shown to joint director

quarterly. If any item is found unserviceable the same should be written off the

ledger getting after the approval of Jt.Director.

•Periodical Maintenance of washing Machine, Ironing Machine, Iron Box, Sewing

Machine, and floor scrubbing Machine to be carried out and the record to be

maintained.

•Floor scrubbing Machine is to be taken by other housekeeper only with the

permission of the linen housekeeper.

•Washing charges for various linen are to be fixed & approval. For any change in

the charges, prior approval to be taken from secretary.

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•Tailoring rates for various items of stitched materials are to be maintained. For

any revision in charges prior approval to be taken from secretary.

•Planning and scheduling the standard procedure for cleaning all types of linen to

be displayed in laundry and to be followed strictly.

•Time schedule to be prepared for collection of clean/soiled linen and to be

followed strictly.

Reservation ManagerDuties and Responsibilities:

Give full cooperation to any customer requiring assistance with a prompt,

caring and helpful attitude and anticipate clients needs

Be thorough with the application of room reservations and group

reservations procedure

Know the required operation procedures of Opera and maintain an

awareness of guest profile through system

Show complete product knowledge, understand rate structure and apply

rate management

Ensure all administration procedures are maintained to hotel and company

standards

Positively contribute to all the sales activities within the hotel and

maximize sales opportunities

Ensure all incoming calls are answered as per the Rotana standards,

information received by fax is inputted and tallies with the computer and

requests are confirmed to correctly and within 24 hours

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Food and Beverage ManagerDuties and Responsibilities:

• Developing ways of categorizing the industry sectors

• Identifying the nature of customer demand

• Identifying the legal framework in which the foodservice industry operates

• Setting organizational goals and objectives

• Balancing customers service requirements with resource productivity

• Developing an integrated approach to service quality management

Marketing Team

Duties and Responsibilities

Finance ManagerDuties and Responsibilities:

Manage the Secretariat’s finances to provide all necessary financial

services, information, accounting and reporting systems effectively and

efficiently consistent with Financial and Staff Regulations

Manage the staff of the Finance Division to achieve its objectives and

establish and supervise individual work plans, timely performance

evaluations, overall output delivery and identification of staff development

needs

Provide relevant information, advice and assistance to the Executive,

managers and staff on all aspects of financial services, regulations,

policies and procedures and ensure these are observed and where and

when appropriate reviewed and updated

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Provide all financial reports for the Executive, Programme Managers,

individual projects, donors and members in a timely manner

Initiate and advise on the development and preparation of the annual work

programme and budget as well as monitor compliance with set

expenditure allocations

Facilitate external audits and ensure all auditor’s recommendations are

implemented and monitored

Liaise with and ensure all financial requirements for donor-funded projects

and other financial issues are satisfactorily met

Maintain an investment strategy and cash-flow management system for

overall financial resources

Other duties as assigned by the Executive from time to time

Accounts ManagerMain Duties & Responsibilities:

The maintenance of all ledgers, journals and other accounting records of

the hotel as prescribed by the Group Financial Controller.

The maintenance of all budgetary control procedures.

Implement internal audit recommendations and controls in conjunction

with the external audit process.

Produce high quality, accurate, timely and relevant information including

the following; monthly financial statements, information requested by

owning company, internal daily reports, trend analysis and exception

reporting.

The recording, maintenance and safekeeping of all subsidiary records in

connection with inventories, fixed assets, contracts, insurances, leases

and other legal and financial records.

The taking of monthly physical inventories of beverage, materials and

supplies and at least semi annual physical inventories of operating

equipment.

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Administration of all banking procedures including control and placements

of overdrafts and Time Deposit after consultation with the Group Financial

Controller.

Human Resources DepartmentDuties and Responsibilities:

To ensure that the Department's activities are aligned with the Corporate Human Resources Strategy, and that the Hotel Actions have been implemented where appropriate.

To represent the Human Resources function on the hotel's Executive Committee.

To be responsible for coordinating and monitoring the activities of the Human Resources Division.

To ensure that the hotel is adhering to all Company/Hotel Human Resources Policies and Procedures.

To ensure that government-stipulated employee legislation is strictly followed and implemented.

To oversee the hotel's employee welfare programmes, ensuring that the benefits supplied are relevant and competitive in the local market place.

To ensure that the necessary Human Resources forms are forwarded to the Divisional/Regional Human Resources Specialists promptly.

To conduct regular Departmental Communication Meetings.

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Services of Hotel Sarina

201 Rooms including 14 suits.

All room with high speed internet connection along with dedicated port for

laptop, mini bar, in room safe, satellite TV with 65 channels and working

desk.

Exclusive club room with personalized service for all suite guest and

members only.

24-hours room service.

Four Multi functions rooms.

Hotel equipped with safety and security equipment device including fire

and smoke detector, water sprinkler, electronic door locks & CC TV.

1) Deluxe King

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2) Premium King

3) Suite

4) Crown Suite

5) Royal Suite

6) Imperial Suite

 

We can cater up to 200 persons for Breakfast/Lunch/Dinner or any special event.

Our catering professionals will be more than happy to create a menu that would

meet your budget and needs.

After a long day of business and meetings, Picasso is an ideal cigar bar to

unwind and let the stresses of the day slip away.

Picasso offers a full range of cocktail offerings with feet-tapping background

music located on the 20th floor with a breathtaking view of our city.

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Open 17:00 to 23:00 hrs 6 days a week

Hotel Sarina offer a gymnasium, sauna and steam bath with a patio swimming

pool on the 19th floor overlooking the city of Dhaka.

Open 7:00 AM to 22:00 PM 7 days a week

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Mahastangar:

The ancient name of Mahastangar is Pundranagara. What we now see in

Mahastangar are the ruined citadel or fortified part of Pundranagara, and a few-

Buddhist structures around that citadel. Citadel was made as a fortress or a

castle protecting a town or a city. People can take shelter in it during war or

danger.

It is said that the Pundranagara civilization belongs to 3rd-4th

century BC. In the beginning of 6th century BC Gautama Buddha

visited Pundranagara and spent six months in that city. It proves

that the city is much older than it is said. The findings of

excavations have revealed that the Pundranagara Civilization is

as old as the Mohenjodaro, Harappa Civilization.

The area of the citadel of Mahasthangar is about 2 sq. miles, 4 and half meters or

15 feet above the surrounding land. The extension of the semi-.circled suburbs of

the city was 5 mile in radius from the citadel. We can easily imagine how vast the

city was.

Paharpur Mahavihara: Paharpur Monastery is the largest Buddhist monastery in the world.

In Paharpur a single monastery with a central shrine covers 11 hectares of land,

so it is said to be the largest monastery in the world. The Paharpur Monastery is

now a World Heritage declared by the UNESCO in 1985. The Monastery was

built during the later half of the 8th century AD, on a site of a Jain monastery of

5th Century AD, by a Bengali monarch, Dharmapala, who was a Buddhist by

faith.

The quadrangular Paharpur Monastery measures 922 feet north-South  and  919

feet east-west. It was a multistoried monastery, having 177 monastic cells in

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each floor. The thickness of the enclosure wall is 1166 feet. The central temple of

the monastery is 72 feet high in its present ruined state.

Kantel Temple:

The most ornate among the late medieval Hindu temples of Bangladesh is

situated near Denajpur town. It was built by Maharaja Pran Nath in 1752 A. D.

Every inch of the temple surface is beautifully embellished with exquisite

terracotta plaques, representing flora and fauna, geometric motifs, mythological

scenes and an astonishing array of contemporary social scenes and favorite past

time. Tire Maharaja's palace with relics of the past centuries and local museum

are worth a visit.

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For more information & brochure, please contact us. Tel: +88 02 8859604 to 10   +88 02 8851040 to 2   +88 02 8851011 to 4 Fax: +88 02 988-9989 Email: sales@sarinahotel.com   reservations@sarinahotel.com

Address:   27, Banani C/A, Road - 17,Dhaka - 1213, BangladeshTel +88 02 8859604 to10, 8851040 to 2, 8851011to 4     

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THE DHAKA REGENCY HOTEL & RESORT

The Dhaka Regency is a magnificent business-class hotel, ideally located on

Airport road in the commercial area of Nikunja. The hotel is within easy access of

the airport, Baridhara diplomatic zone and a host of other attractions. The

industrial belts of Tongi, Konabari, Gazipur and Valuka are within easy reach of

the hotel. With its spectacular fifteen-storey tower, the Dhaka Regency has a

total of 250,000 square feet of space. Each floor of the hotel, span 20,000 square

feet. There is also a 25,000 square feet basement parking facility. The Dhaka

Regency has over 300 luxury rooms and suites. All the exclusive suites are

based on our Regency floor on level 12. The Regency floor offers extensive

facilities and extra privileges, including personal butler service and a private VIP

lounge.

Other facilities within the hotel includes state-of-the-art conference/exhibition

halls, restaurants on the 6th floor, health centre and the ball room on the 14th

floor and swimming pool and B-B-Q garden on the roof top offering unique

panoramic views of the city and airport runway.

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Dhaka Regency aims to provide customers with an excellent and truly

memorable experience. Our room rates are unrivalled by any other five star hotel

in the country without compromising on quality.

At Dhaka Regency both business and leisure travelers will enjoy all that an

international five-star hotel can offer, from first-class surroundings to world-class

hospitality, all in the Regency style.

Mission

The Dhaka Regency Hotel and Resorts mission is to exceed the expectations of

their guests, inspire and reward their associates and provide superior financial

results to those who entrust with managing their assets.

Vision

The Dhaka Regency and Resorts growth will be achieved through hotel

ownership, management.  They will be known for Hotel innovation, exemplary

service and superior financial performance.  The Dhaka Regency Hotel and

Resorts is committed to being the employer of choice in the hospitality industry.

The hotel is accessible from the business, commercial and entertainment areas

of the city.

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General Manager:

Common duties of a General Manager include hiring and management of a

management team, overall management of hotel staff, budgeting and financial

management, creating and enforcing business objectives and goals, managing

projects and renovations, management of emergencies and other major issues

involving guests, employees, or the facility, public relations with the media, local

governments, and other businesses, and many additional duties..

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Operation Manager Duties and Responsibilities:

• Overall responsibility for the operations of the Hotel

• Allocate funds to departments and approve expenditures based on

budgetary guidelines

• Supervise Hotel's staff

• Meet and Greet guests

• Conduct performance appraisal/review for staff members under your

supervision

• Meet with all managers to review/discuss their staff members' performance

appraisals

• Meet regularly with department heads to keep informed, offer direction,

plan and coordinate

• Responsible for informing new members of the Hotel's rules and

regulations

• Responsible for the administration of the Hotel's sporting and gaming

facilities and activities

• Responsible for the overall management of the operations of the Hotel

• Any other duties assigned

Front Office ManagerDuties and Responsibilities:

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• Ensures all Reservations, Bell Staff, Switchboard and Security team members

are adequately trained and will provide resources when needed

• Completes front office administration, documentation and reports as required

• Actively participates in the preparation of the front office operating and capital

budgets, and is involved in the creation and execution of the hotel’s overall

strategic and business plans

• Tracks marketing and guest service programs

• Maintains the integrity of front desk software and hardware systems

• Ensures timely and satisfactory follow up of guest comments

• Ensures superior customer service levels are maintained by front desk team

members at all times

• May be required to work a flexible schedule including weekends, evenings and

holidays

• May be required to act as Duty Manager when needed

House-Keeping ManagerDuties and Responsibilities:

•Maintain a separate Indent for the cleaning agents used in Laundry and the

Indent

•Should be signed by the housekeeping Manager.

•Linen and curtains are to be checked for wear and tear quarterly.

•Ensure proper discipline among Housekeepers, Sweepers, Dhobi, and Tailor

working in linen department. Make sure that they wear name badges.

•. Floor scrubbing machines are to be chain locked when not in use.

•Training classes are to be taken for junior housekeepers when required.

•Train and Guide the trainees housekeeper posted in linen department.

•Sell all waste materials and deposit the sale proceeds to secretary.

•Supervision and checking the cleanliness of the surrounding area of main

hospital.

•Responsible for the cleanliness of sweepers uniform.

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•In addition to the above, any other job given by the housekeeping manager or

the senior management staff from time to time.

Reservation ManagerDuties and Responsibilities:

To ensure that all telephone, fax and Internet enquiries received from

customers are handled to a high quality standard

To ensure that customers are offered high quality services and a high

quality service

To ensure the continuation of the resources supplied for his or her use

To ensure that the brand standards are applied

Food and BeverageDuties and Responsibilities:

• Identifying and applying a systems approach to foodservice operations

• Exploring the nature of the foodservice product

• Analyzing the business environment in order to identify factors which may

affect the success of a foodservice organization

• Identifying the legal framework in which the foodservice industry operates

• gaining an insight into service quality and quality management issues

•setting standards for food and beverage operations

Marketing Team:Duties and Responsibilities:

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Finance ManagerDuties and Responsibilities:

Reporting directly to Group Finance Director and Managing Director. The finance

functions almost from scratch. Implemented on time and on budget with limited

resources all finance procedures, controls and reporting.

•Presented management reports to the management and the Board; attended

meeting with corresponded banks abroad.

• Presented period end management accounts in accordance with management

policies; detailed budgets; cash flow forecasts and KPI reports.

• Attend and participate in the strategic operating reviews with inputs from

department managers and directors.

•Preparation of monthly variance report and highlighting the critical variances to

management.

• Supervised a team of six covering diverse activities such as Cash control,

foreign currency spread management, monitoring of money laundering

compliance and branch controls and procedures.

• Review service delivery reports by foreign offices and correspondents through

customer service.

•Review Independents contractors Agreements and credit ratings

•Liaise with the Banks on reduction of Bank charges and security for the Bulk

cash deposits.

• Liaise with External auditors on preparation of Draft Financial Statements and

supervise the preparation of working papers for external auditors.

• Approve the payroll payments and reconcile the payroll payment reports.

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Accounts ManagerDuties and Responsibilities:

The preparation and interpretation of monthly and yearly financial

statements and annual budget plan as per group requirements.

Approval and verification of all disbursements vouchers, allowances, bank

cheques, petty cash, paid outs, bank deposits and receipts.

Ascertaining that all the hotel receipts are correctly and efficiently

deposited in the bank on the next working day.

Supervision and control of all the hotel’s assets.

Control of all credit procedures in conjunction with the Group Financial

Controller.

Examine and supervise control of the hotel’s payroll procedures.

Liaison with external auditors may be required.

On a regular basis to review and appraise the team within the accounts

department so as to ensure there is succession planning and training and

development plans for all staff.

Human Resources DepartmentDuties and Responsibilities:

The Human Resources Management (HRM) function includes a variety of

activities, and key among them is deciding what staffing needs you have and

whether to use independent contractors or hire employees to fill these needs,

recruiting and training the best employees, ensuring they are high performers,

dealing with performance issues, and ensuring your personnel and management

practices conform to various regulations. Activities also include managing your

approach to employee benefits and compensation, employee records and

personnel policies. Usually small businesses (for-profit or nonprofit) have to carry

out these activities themselves because they can't yet afford part- or full-time

help. However, they should always ensure that employees have -- and are aware

of -- personnel policies which conform to current regulations. These policies are

often in the form of employee manuals, which all employees have.

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Services of Dhaka Regency Hotel & Resorts

The unique focus of Dhaka Regency is our commitment to unprecedented level

of service. They offer 24 hour room service with a selection of local and

international cuisine. All 310 rooms are fully air-conditioned and benefit from

satellite television with a wide range of channels. All rooms have International

direct dial facility, internet access, mini-bar and electronic safe.

KEY FEATURES INCLUDES:

• Rooftop swimming pool

• Multi-gym & health spa

• Health & beauty salon

• 24-hour room service

• Rooftop B-B-Q garden

• Business centre

• Limousine service

• Laundry facility

• Doctor on call

• Gift shop

• Sightseeing tours

• Shopping mall

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ROOMS:

Stunning views of the airport runway and the Dhaka city welcome you to our

spacious rooms offering contemporary decor with a trendy touch to make our

guests to feel at home. Pampering amenities include luxurious bed with

comfortable duvets, generous work area with wireless Internet access, and

stylish bath room suites.

Dhaka Regency offers a wide range of room categories:

• Regency Deluxe

• Deluxe Twin

• Super Deluxe

• Luxury Deluxe

• Executive Suite

ROOM FACILITIES INCLUDE:

• Central air conditioning

• Satellite television

• Bathtub and shower

• Bathrobe

• Hairdryer

• International direct dialing facility

• Minibar

• Electronic safe

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• Daily newspaper

• Laundry service

DINNING & ENTERTAINMENT:

Dhaka Regency promise 24 hours dinning and entertainment facilities. It’s the

first fives star hotel in the country to keep its Food & Beverage outlets open 24

hours. The restaurant and the Shisha Lounge are open round the clock to ensure

an enjoyable stay for all our guests.

Amongst the 30,000 square feet of space devoted to dining, Dhaka Regency

offers its rooftop B-B-Q garden (GRILL ON THE SKYLINE) comprising of 15,000

square feet with a birds eye view of Zia International Airport and the Dhaka city.

During the winter season Grill on the Skyline offers various theme nights on the

rooftop including seafood night, Arabian night, Turkish night and much more.

Grandiose, our multi-cuisine 24 hours restaurant offer a selection of international

cuisine including Italian, Arabian, Thai / Chinese and Bangladeshi / Indian food of

the finest quality. In addition the beautifully designed Shisha Lounge, with a

middle-eastern theme provides diners with the most exquisite setting to relax and

unwind

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MEETING & EVENTS:

International in feel and contemporary in design, Dhaka Regency focused on the

needs of the growing private sector in Bangladesh. Dhaka Regency designed its

facilities focusing on the need of the business community.

They have a fully trained event planning team to take care of all your meetings &

events requirements.

BUSINESS CENTRE:

Dhaka Regency has a fully equipped business centre open 24 hours to meet the

needs of our business travelers. The range of facilities include internet access,

photocopy, fax, audio visual equipments and admin support from our fully trained

support team. A dedicated team of staff are ready to assist guests with their

business requirements.

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CORPORATE FLOOR

The corporate floor at Dhaka Regency is designed to offer exclusive facility

aiming to meet the needs of the fast growing business sector in Bangladesh. This

is an ideal facility for those who require the complete floor that includes 26 rooms

and suites together with 2 seminar halls which can be used for training and other

business events. This provides the exclusivity of the entire floor offering

accommodation as well as meetings and event space all on the same floor. At

the corporate floor we also provide administrative support through our business

support team on request.

SHISHA WORLD:

Welcome to the Shisha World (Hookah Lounge) at Dhaka Regency.. The

authentic and lavish setting of four Shisha Lounge is bound to take your soul

away into a fragrantly confined majestic era of the centuries old Mediterranean

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world. Our effort to bring back the culture of smoking Hookah Pipe will surely

enrich your time and laughter with friends and companions.

At Shisha World we have a selection of fruit flavoured molasses for you to savour

and experience a wide variety of flavours such as apple, double apple, tropical

mix, mint, orange, strawberry & water melon.

COMFEE LOUNGE:

Coffee is a great way to start the day, rev up your lunch time or wind down with

friends. Here at the COMFEE LOUNGE Dhaka regency hotel & resort serve the

finest coffee from around the globe sourced and prepared to the highest

standard. In addition we offer a wide range of pastries prepared at our in-house

bakery.

Comfee is designed for comfort, style and ambience, there is no better place to

meet friends, read the day’s news papers or simply kick back and relax.

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BANQUETING:

Having a beautiful wedding is everyone’s dream. Dhaka regency hotel & resort

make customer dream come true and also wedding planning a joy. Customer

would be excited about every element - from the way the tables are set, to the

moment you enter the room as bride and groom.. Dhaka Regency hotel & Resort

is wonderfully unique; designed to make your wedding planning a dream come

true.

Your celebration may include a bountiful dinner buffet or more formal sit-down

dinner. Whichever you choose, our wedding event planners will help you fashion

a fantastic menu that you and your guests will savor. We provide menu tasting to

ensure your menu makes a lasting impression. Just give us your wish list and sit

back and relax.

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REGENCY VIP FLOOR:

The Regency Floor is designed to offer an exclusive facility for VIPs and

Business Executives. Located on the 13th floor of the hotel, it offers a private

lounge, concierge service and a range of additional facilities and luxury services

for VIP travelers. The Regency floor user will receive the following complimentary

services:

• VIP treatment

• Welcome drink on arrival

• Escorted check-in at the VIP Lounge

• Internet access

• Exclusive butler service for each room

• Breakfast service and evening cocktails at the Regency Lounge

• Daytime tea, coffee, soft drinks and snacks at the Regency lounge

• Extended check-out time till 2:00 pm (subject to availability)

• Business magazines and daily local and international newspapers

• Electronic safe

• Fruit basket upon arrival

• Fresh flowers in the rooms

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RECREATION:

Dhaka Regency has a fully equipped health club for guests wishing to retain their

health regime, which includes multi-gym, sauna, steam room and massage

treatments. For recreation, we have an impressive swimming pool on the rooftop.

All our extensive health and leisure facilities are tailored to meet guests'

individual needs with professional recreation team available for assistance.

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LOCATION:

The Dhaka Regency is only three minutes drive from the airport. It is also within

easy access of the city’s diplomatic zones and a host of other attractions.

Online reservation: www.dhakaregency.net

Reservation Hotline: 0088 02 8911483 or 8915463.

For UK Guests: 020 7993 4436 (UK Local Number)

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Work in process

The working process of Hotel Sarina and Dhaka Regency Hotel & Resorts are

almost same

A front office runs the hotel, because all the things maintain by the front office.

When a guests check in hotel, the front office manages all the things for him.

A guest when give a reservation to the hotel, Front office inform by the

reservation department for the guest arrival instruction date and departure date.

In arrival date front office ensure the room from the housekeeping, and also his

pick up instruction.

After arrival the guest front office give a warm reception to the guest and ensure

room key for the guest. Then front office fill up the check in organize card then

settle the advance payment from the guest. Then front office bell desk people

take the guest his room with laduge.

Housekeeping everyday clean the guest and his cloth. When the guest feels

hungry he/she can go restaurant or give order to restaurant. For different type of

guest different type of restaurant are open 24 hours.

All the time, guest can get any query front office. When guest wants to refresh

then he can go swimming pool, gym or playground.

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Everyday all the guest housekeeping and restaurant bill come to the front office

for adjustment to the room charge. When the guest check out day is coming front

office ensure all the bills from housekeeping and restaurant pr bar. Then get the

damage from the housekeeping room then front office settle the bill. And all the

bills are monitored by the account department. If any guest gets any credit

facilities from the hotel then it will check out by credit ledger.

After check out guest front office then give another well warm reception and

manage him drop off for the guest to airport.

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S.W.O.T Analysis Hotel Sarina The Dhaka Regency

Strengths

Highly professional management system

Transparent and fair in dealings

Work as a team

Good location

Relentless effort on new product development

the diversity and quality of Hotel Sarina products Great commitment

Transparent and fair in dealings

Hotel Sarina offers a readymade tourist destination with the resources it has. Thus the magnet to pull customers already exists and has potential grow.

the efforts to standardize operations and improve service quality

A very wide variety of hotels is present in the country that can fulfill the demand of the tourists.

Providing initiatives to the employees

Goodwill

Skilled human resources increased development by global hotel corporations. Strong marketing activities

Good location of Production Plant

the growing popularity of The Dhaka Regency as a major international business market and tourism destination,

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Weaknesses

Not having huge capital

Lack of competitive strength

Not having Unique Selling Points (USPs)

Limited marketing efforts

Not having strong foreign market

The services currently offered by the hotels in Bangladesh are only limited value added services.

It is not comparable to the existing world standards.

management deficiencies, including bureaucratic controls, lack of fiscal discipline, low operating efficiency, and lack of innovation are characteristic of state-owned hotels.

Overly depending on Goodwill

Lack of competitive strengths

Opportunity

In the long-term Planing in Hotel Sarina, has latent potential for growth

Technology development and innovation

Can develop new products

Can seek better supplier deals

Can extend to overseas

creating domestic hotel holding and management practice

Competitors vulnerability

End users respond to new ideas

Can surprise competitors

Unique experience in this

Rising Income: While there has been much talk about record number of foreign tourist arrivals in the hotels

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Threats

Not have sustainable financial backings

Could distract from core business

Socio-political situation of the country

Lack of training man power in the Hotel Sarina .

an economic slowdown,

Strong competitors

the overprovision of hotels,.

Increased competition from local market

Market demand very seasonal

Socio-political situation of the country

Withdrawal of Quota limit

intensified competition from neighboring countries,

Political turbulence in the area reduces tourist traffic and thus the business of the hotels

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PEST ANALYSIS FOR THE HOTEL DHAKA REGENCY AND HOTEL SARINA

Political:

Generally stable political environment is very important for every business of a

country. But especially as the hotel business is fully service oriented that’s why

sound political environment is much more important here.

Hotel industry growth and promotion of truism business both are

interrelated. Sound political practices can ensure these two.

Good political practices ensure good governances and good governance

always come up with a set of long and short term effective and efficient

policies, which is very required for industrial growth. For Bangladeshi hotel

industry growth we also need some good multidimensional policies.

Now a day’s Bangladeshi unstable political practice and lack of social

security, growth of terrorism are few great concerns for the western world.

Which has a direct impact on the tourist and visitors and obviously on

hotel industry.

Economical:

Healthy economy and government support are needed for every business growth of a country and hotel business in not an exception case here.

As Bangladesh is very beautiful for its natural and cultural aspects so that’s why hotel is

As the hotel business is very capital intensive so that lots of cash flow is required her. And only good economy can effort that.

For the growth of hotel business good country infrastructure is must, and to

ensure that good economy is needed. So in hotel business if we ensure the

economic factors properly then it will hope a large return from this sector.

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Other two very important aspects of hotel business are it can easily increase our

foreign reserve by increasing foreign cash inflow and can generate new

employments.

Social:

Social and economical growth is tie up together. Economic growth can make a

country people socially strong in economic point of view.

This business will increase our new employment opportunities and can increase

per capita income and remove poverty.

To highlight our norms, traditions and culture hotel business is the right choice.

Cultural promote can be done through hotel and tourism business very easily.

We know Bangladeshis are very hospital that’s why this business idea is perfect

for our country to attract foreign and local customers.

Technological:

Hotel business is fully service-oriented business. So customer satisfaction is very

crucial for this particular sector. Maintaining the world-class service five star

hotels always use latest technologies. Not only this five stare hotels also think

about the product safety, product comfort, product design, style, attributes,

aesthetic value etc. new technology product also works on these aspects.

Frequently adoption of high tech can increase the total operation costs of a

company.

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The BCG Growth-Share Matrix

It is based on the observation that a company's business units can be classified

into four categories based on combinations of market growth and market share

relative to the largest competitor, hence the name "growth-share". Market growth

serves as a proxy for industry attractiveness, and relative market share serves as

a proxy for competitive advantage. The growth-share matrix thus maps the

business unit positions within these two important determinants of profitability.

BCG Growth-Share Matrix

This framework has prepared on the basis of some Bangladeshi Hotel such as

Hotel Saraton, Hotel Sonargoan, Hotel radison, Hotel Westin, Hotel Regency,

Hotel Sarina, Hotel Sweet Dream and others.

The four categories are:

o Dogs –Hotel Sweet Dream and others Bangladeshi hotel have low market

share and a low growth rate and thus neither generate nor consume a

large amount of cash. As a result,they have been categoried in Dogs.

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o Question marks – Hotel Regency and Hotel Sarina are growing rapidly

and thus consume large amounts of cash, but because they have low

market shares they do not generate much cash. The result is a large net

cash comsumption. Hotel Regency and Hotel Sarina have the potential to

gain market share and become a star, and eventually a cash cow when

the market growth slows. If those hotel do not succeed in becoming the

market leader, then after perhaps years of cash consumption it will

degenerate into a dog when the market growth declines. They must be

analyzed carefully in order to determine whether they are worth the

investment required to grow market share.

o Stars - Hotel radison and hotel Westin are currenty staying in stars,

because those generate large amounts of cash because of their strong

relative market share, but also consume large amounts of cash because

of their high growth rate; therefore the cash in each direction

approximately nets out

o Cash cows - As leaders in a mature market, Hotel Saraton and Hotel

Sonargoan exhibit a return on assets that is greater than the market

growth rate, and thus generate more cash than they consume. Such

business units should be "milked", extracting the profits and investing as

little cash as possible

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