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Hotel review platforms

A survey

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Outline

• Introduction

• Platforms

• Consumers‘ Organisation „Stiftung Warentest“ Test

• Demo

• Conclusions

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Booking or Rating/Review Platforms?

• Quick search popped up with > 40 „big platforms“

• All booking platforms incorperate some kind of review systems

• Most review platforms enable the booking (over 3rd parties) and price

comparison

• Mostly community driven, but some platforms offer professional reviews

• Hard to make a qualitative and quantitative analysis

• Comprehensive data about platforms often not available

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Booking or Rating/Review Platforms?

• Big platforms emerged starting from the late 1990‘s beginning 2000‘s

• Some niche players around (e.g. Hostelworld)

• Multi puropse review platforms incorporate Hotels (e.g. ciao)

• Mostly free to use

• All platforms offer simiar functionallity/categories

• Booking platforms engage you for rating after your stay

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Some Big Players

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Metasearch approach

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Stiftung Warentest Test

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Demo

• Tripadvisor

• Expedia

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Conclusion

• Big market with many platforms

• Many platforms lack usability

• Some have a very good social media integration (e.g. tripadvisor)

• Level of review and rating detail differs

• Community governs the content

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List of Platforms

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Holidaycheck http://www.holidaycheck.com/ hotelspezi.de http://www.hotelspezi.de/

tripadvisor http://www.tripadvisor.com/ ab-in-den-urlaub.de http://www.ab-in-den-urlaub.de/

hotelkritiken.de http://hotelkritiken.de/ Hotelsterne.de http://www.hotelsterne.de/

zoover http://www.zoover.com/ Inside Hotel http://www.inside-hotel.de/

trivago http://www.trivago.co.uk/ Klassifizierung.de http://www.klassifizierung.de/

ciao.de http://www.ciao.de/ MyHotelVideo http://myhotelvideo.com/

Votello http://www.votello.de/ Profi Hotelempfehlungen http://www.profi-hotelempfehlungen.de/

TrustYou http://www.trustyou.com/ Real Holiday Reports http://www.realholidayreports.com/

Hostelworld.com http://www.hostelworld.com/ Schiffsbewertungen http://www.schiffsbewertungen.de/

Caribbean Style http://www.caribbeanstyle.org/ travel-and-guide.de http://www.travel-and-guide.de/

Check my stay http://checkmystay.com/ Travel Intelligence http://www.travelintelligence.net/

Cosmotourist http://www.cosmotourist.de/ Traveluation http://www.traveluation.de/

Cruise Critic http://www.cruisecritic.com/ TripsByTips http://www.tripsbytips.de/

Global Hotel Review http://www.globalhotelreview.de/ UnserSchiff.de http://www.unserschiff.de/

Holidaytest http://www.holidaytest.de/ Wo schmeckts http://www.woschmeckts.de/

Holidaywatchdog http://www.holidaywatchdog.com/ Wo warst Du http://www.wowarstdu.de/

reisen.de http://www.reisen.de/ Yelp http://www.yelp.de/

Hotelbewertung.de http://www.hotelbewertung.de/ ab-in-den-urlaub.de http://www.ab-in-den-urlaub.de/

Hotelbewertungen.net http://www.hotelbewertungen.net/ Booking.com http://www.booking.com/

Hotelcheck http://www.hotelcheck.de/ Expedia.de http://expedia.de/

HRS http://www.hrs.com/ hotel.de http://www.hotel.de/

opodo http://www.opodo.com/ tiscover.com http://www.tiscover.com/

Venere http://www.venere.com/