Hotel online distribution 2014: Ultimate Guide
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The Ultimate Guide Hotel Online Distribution 2014
description
As technology advances and the world of social media expands, more and more travelers are turning towards smart phones and tablets to book hotel rooms. eRevMax, the leader in hotel online distribution and channel management solution provides the ultimate guide to the hoteliers with upcoming trends.
Transcript of Hotel online distribution 2014: Ultimate Guide
The Ultimate Guide
Hotel Online Distribution 2014
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2013 witnessed the dominance of
OTAs, Social media and the assurgent Meta-search. Will 2014 will be a similar mixed bag?
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Here is what we think you should consider before you overhaul your hotel’s
Online Distribution Strategy
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7%
bookings generated from mobile and tablet devices
20% hike expected in mobile bookings MOBILE
The Action Is Here
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Mobile enabled websites and applications to gain popularity among hoteliers.
Invest in a mobile app or site
Quick Tip
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12% rise in OTA bookings in North America Q3 2013
13% bookings generated by OTAs OTA – Ever Emergent
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Include OTAs in your distribution mix to keep the balance
Quick Tip
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Meta Search- ‘Hybrid’ Digital Marketing
13% Increase in traffic to meta search sites in 2013
60% Travelers who frequent comparison shop
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Google Hotel Finder, TripConnect and Trivago are becoming driving force in online hotel distribution
Utilize Meta search marketing to shift share from the OTAs to the direct bookings
Quick Tip
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SOCIAL MEDIA It’s here to stay!
21% travelers used Facebook to search for hotel information at least once
14% used Facebook to book a hotel room
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Design a social media campaign to promote special packages, festivals and loyalty benefits.
Use Social Channels like Facebook, Twitter to highlight key messages important to your hotel.
Engage with guests to create social ambassadors. Quick Tip
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Travelers frequent
comparison shop
Travelers find user reviews
important
81% 60%
Travel Reviews- Electronic Word of Mouth
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Monitor reviews across travel sites like TripAdvisor, Yelp, Booking.com, Expedia
Invest in an online reputation software for easy monitoring and directly responding to your guests.
Quick Tip
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YouThank
UK Sales Office:eRevMax Ltd.28 Leman StreetLondon E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528Fax: +44 (0) 44 (0) 20 7265 5100E-mail: [email protected]
US Sales Office:eRevMax Inc.
37 North Orange Avenue, Suite 500Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630 E-mail: [email protected]
Visit us at www.erevmax.com
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YouThank
UK Sales Office:eRevMax Ltd.28 Leman StreetLondon E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528Fax: +44 (0) 44 (0) 20 7265 5100E-mail: [email protected]
US Sales Office:eRevMax Inc.
37 North Orange Avenue, Suite 500Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630 E-mail: [email protected]
Visit us at www.erevmax.com
Confidential & Proprietary
