Hotel Marketing Trends 2013
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Transcript of Hotel Marketing Trends 2013
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HOTEL marketing
TRENDS
Is your hotel ready for the future?
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What a search result looks like?
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What matters ?
Design + Architecture + Speed
Qualified
Backlinks Shareable
Content
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keep it simple
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yes, but how?
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Do you really want to share this?
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1 - Use stunning visuals!
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2 – Your website architecture should be clear
Google will provide punish sites that fail
to provide simple navigation for users
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2 – Optimize your Google presence
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3 – and your local visibility
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Google is now LOCAL
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4 – Who said social media can’t help?
Is Facebook Graph Search better than plain reviews?
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When you talk with your agency,
it often looks like…
#HELP
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5 – Analyse what you are doing
* Think about your ROI
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Does a hotel
really need
social media?
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Don’t waste your
time, you should
stay focused on marketing
influencers!
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Not everyone should have a page
The most important is to have something to say!
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How to turn your booking engine into
a social conversion machine?
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We incentivize your
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Trip
planning
+
is the next generation
of social media for travellers
+
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How to reach
your
customers on
social medias?
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Search trends are changing
…travelers are no longer satisfied with a generalized search
…a rise of travelers using meta-search, TripAdvisor
or OTAs to find their hotels
the fall of regular search
the rise of meta search
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why meta search?
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Protect your brand
why meta search?
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The New Traveller World Mobile & Multi-devices
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Brand website
Meta search
SEO
PPC
FRAGMENTATION IS THE ENEMY OF HOTEL MARKETING
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think 360°
We are not talking about a website, a PPC
campaign, a bunch of keywords or a great
advertising banner…
… we are talking about a fully 360° optimized
marketing campaign strategy!
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TAKE AWAYS
• Cohesive brand identity
• Connectivity of your channels
• Shareable content
And that just gets you started