Hotel Industry2663

7/17/2019 Hotel Industry2663

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THE EMIRATES PALACE ABU DHABI


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BURJ AL ARAB


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PALAZZO VERSACE


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OBEROI UDAIVILAS


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BELLAGIO LAS VEGAS


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THE TAJ PALACE DELHI


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THE LEELA KEMPINSKI-MUMBAI


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The Ritz Carlt!


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RA""LES SINGAPORE


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SHANGIRI LA BEIJING


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Hotel IndustryA Presentationby The Ravens

Radhika BhagatRicha SharmaRohit Bohra

Rupangi Gupta

Ruhik Shah


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CRITERIA FOR STAR RATING

! STAR H"TELS

#"RMAL A$D SPACI"US RECEPTI"$ AREA A$D L"U$GE

THEIR RESTUARA$TS CATER T" $"$% RESIDE$TS GUESTS T""

E$%SUITE BATHS &ITH G""D STA$DARD A$D 'UALIT( "#E'UIPME$TS

C"M#"RTABLE STA( TARGETED

) STAR H"TELS

HIGH 'UALIT( #UR$ISHI$G* D+C"R* A$D E'UIPME$TS

HIGH STA## T" GUEST RATI" #"R BETTER SER,ICES

SERI"US APPR"ACH T"&ARDS CUISI$ES A$D ,ARIET(


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CONTD#

- STAR H"TELSTHE E$TIRE H"TEL IS SPACI"US A$D LU.URI"US

E.'UISITE CUISI$ES THAT CATER T" TASTE BUDS #R"M ALL ",ER THE&"RLD

SER,ICES ARE M"RE* #LA&LESS A$D PERS"$AL ATTE$TI"$ T" THEGUEST/S $EEDS

S"ME U$I'UE SER,ICES PR",IDED I$ THE - STAR H"TELS

BUTLERS

CHAU##ER DRI,E$ LU.UR( CARS

PILL"& ME$U

CUST"MISED SER,ICES I$ THE I$%H"USE SPA A$D SAL""$

)01 PLASMA T,* I$TER$ET* #A.* LAPT"PS "$ RE$T A$D MUCH M"RE

2


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MARKETING STRATEG$ O"HOTELS

Product Mi34%Htel% %ta& i!!'ati'e i! the (eri(heral %er'i)e%*

Pric5 Mi34%The +i'er%e !at,re a!+ )hara)ter +i%he%. i!'l'e/e!t )%t a!+%(e!+i!0 (1er ),%t/er%*

P6ac5 Mi34%L)ati! the htel i% the /%t i/(rta!t 2,%i!e%% +e)i%i! r thehtel*

Promotion Mi34%A+'erti%e/e!t. (,2li)it&. %ale% (r/ti!. (er%!al %elli!0. 1r+--/,th (r/ti! a!+ tele/ar3eti!0 are the )/(!e!t% a htel4% /ar3eti!0%trate0&*

P5op654%The htel /a!a0e/e!t %h,l+ trai! it% (e(le re0,larl&. e%(e)iall& ther!t li!e (re%%i!al%*

Ph7ica6 E8id5nc54% * L22&- It 2ei!0 the ir%t 5 the la%t (art the htel that the0,e%t %ee%. th,% it %h,l+ 2e 1ell +e%i0!e+. al% t e!%,re that the ),%t/er ret,r!%a0ai! the r/ %h,l+ 2e )/rta2le a!+ %h,l+ ha'e /a+e hi% %ta& ha%%le ree*


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Proc54%Ma6r %er'i)e e!),!ter that e7tre/el& +eli0hte+ r +i%a((i!te+are8

9* Che)3 : i!*;* Bell (er%! )arr&i!0 l,00a0e t the r/*


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Th5 S&"T Ana67i o9 th5 IndianHot56 Indutr7

WeaknessesPoor upport to in9ratructur5

Opportunities:; Riing Incom50; $5< =uin5 opportuniti5!; "p5n k7 =5n59it

Threats:; E85nt rik0; Incr5aing comp5tition

Strengths:; India/ rich cu6tur5 h5ritag50; D5mandupp67 gap!; Go85rnm5nt upport


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THE OBEROI

@ SEMENTATION8- INCOME AND LI"EST$LE

@ TARGET8- HIGH INCOME AND LUUR$ LOVING

@ POSITION8- LUUR$ HOTELS >ITHEECELLENT LOCATIONS AND SERVICES*


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RITZ CARLTON

@S5gm5ntation4%The& ,%,all& %e0/e!t(e(le ! their ear!i!0% a!+ %tat,%

@Targ5ting4%The& tar0et (e(le i! the hi0h

i!)/e a!+ elite )la%%*@Poitioning4%A! elite htel 1ith e7)elle!t%er'i)e a!+ l,7,r&

@Mark5ting P6an4%Tie ,( 1ith air li!e%* RitzCarlt! %a&% that the& are La+ie% a!+Ge!tle/e! %er'i!0 La+ie% a!+ Ge!tle/e!

THE RITZ CARLTON


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9

The Oldest Hotel in The World- Hoshi Ryokan Japan

(Functioning for the past 1300 years and ith the sa!e fa!ily"

HOTEL


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;

HOTEL

COST :- $3.8 billio

T!" E#i%&"' P%l%(" )Ab*+!%bi,

OS S OO O


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THE MOST EPENSIVE ROOM O" THE>ORLD

At6anti Bridg5 Suit5* Th5 At6antiL)ati!8 Para+i%e I%la!+. Baha/a%. Suite Area: 4800 sq. ft.

Rate8- F;?. a !i0ht
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http://bp2.blogger.com/_-2i3-C1Saeg/RcN9fQucpxI/AAAAAAAAAU8/TMe9rarzoIU/s1600-h/bahamas1_415x279.jpghttp://bp2.blogger.com/_-2i3-C1Saeg/RcN9fQucpxI/AAAAAAAAAU8/TMe9rarzoIU/s1600-h/bahamas1_415x279.jpg


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Different types of

hotels

DIFFERENT TYPES OF

HOTELS

IN THE

WORLD


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The Tree H,%e Htel

ARIAU TOWERS- AMAZON FOREST


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GARDEN HOTELS


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Ca'e Htel%


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THE CAPSULE HOTELOSAKA

I$TERI"R E.TERI"R


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The I)e Htel

SWEDEN ICE HOTEL


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UNDER>ATER HOTELS JULES


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UNDER>ATER HOTELS-JULES."LORIDA


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HAUNTED HOTELS- UEEN MAR$. LONGBEACH CALI"ORNIA


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THE BOUTIUE HOTELSTHE( PR",IDE PERS"$ALISED LE,EL ACC"M"DATI"$ A$D

SER,ICES

ALS" >$"&$ AS DESIG$ A$D LI#EST(LE H"TELS

THE #IRST ESTABLISHED I$ :?@:

THE( HA,E DI##ERE$T THEMES I$ EACH R""MSUITE MA>I$GE,ER( SI$GLE STA( U$I'UE E,E$ #"R THE REPEAT GUESTS

THE( TARGET CUST"MERS &H" ARE I$ THE EARL( 0S T"THE MID%#I#TIES &ITH MID T" UPPER I$C"ME A,ERAGES

MAR>ETI$G IS D"$E B( &"RD "# M"UTH1


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BIBILOGRAPH$

111*00le*)/

111*+0(ile*)/

111*1i3i(e+ia*)/

111*r2e%*)/

111*h-%hi*)*6(6ite!H,%hi E

111*ha,!te+htel%*)/

111*1rth9*)/

H%(italit& A!+ Tra'el Mar3eti!0 : Ala%tair M* Mrri%!

Htel Mar3eti!0 : S*M* Jha

Htel A!+ "+ Ser'i)e Mar3eti!0 : "ra!)i% B,ttle

Mar3eti!0 "r H%(italit& a!+ T,ri%/ : Phili( Ktler Jh! B1e! Ja/e%Ma3e!%
http://www.google.com/http://www.dogpile.com/http://www.wikipedia.com/http://www.forbes.com/http://www.ho-shi.co.jp/jitenHoushihttp://www.ho-shi.co.jp/jitenHoushihttp://www.hauntedhotels.com/http://www.hauntedhotels.com/http://www.ho-shi.co.jp/jitenHoushihttp://www.forbes.com/http://www.wikipedia.com/http://www.dogpile.com/http://www.google.com/


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"INALL$**

,e%ti!%

THANK YOU!!

Hotel Industry2663

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