Hotel Direct Booking

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1. Two Non-Chain Hotels La Villa Saint-Germain-des-Près Hôtel Saint-Germain

Transcript of Hotel Direct Booking

Page 1: Hotel Direct Booking

1. Two Non-Chain Hotels

La Villa Saint-Germain-des-Près Hôtel Saint-Germain

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Hôtel Saint-Germain

2. Visibility(Brand Name)

La Villa Saint-Germain-des-Près

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2. Visibility(Location)

La Villa Saint-Germain-des-Près

Hôtel Saint-Germain

Not in top 3 pages Page 2, 4th link

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3. Competitors(La Villa Saint-Germain-des-Près)

3rd Parties Hotels

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3. Competitors(Hôtel Saint-Germain)

3rd Parties Hotels

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4. Use Notation(La Villa Saint-Germain-des-Près)

- Decision' information: ****- Guestroom details: ***- Facilities: ***- Location: *****- Pricing:****

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4. Use Notation(Hôtel Saint-Germain)

- Decision' information: ***- Guestroom details: ***- Facilities: **- Location: ****- Pricing:**

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5. Booking Engine(La Villa Saint-Germain-des-Près)

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5. Booking Engine(Hôtel Saint-Germain)

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• Hotels in the same area• Same Booking Engine• But Villa Saint-Germain is more attractive

because:– More attractive website– E Club– More Special Rates and Better Promotions– All of this might have an explanation: they have

more 3rd parties• However Saint-Germain’s hotel has:

– A better visibility (but not good enough) – Their booking engine is more visible on the

website

Conclusion