Hotel Creativity - Portfolio
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Transcript of Hotel Creativity - Portfolio
Two friends in constant opposition with each
other open up the advertising agency Ef fectiv
Reklame Bureau.
No experience, just education. Mission
impossible.
The opposites turned out to be a dream
team.
Fast forward 10 years and the agency
employs a staf f of 35 with bragging rights to
multiple Gazelle awards.
First love will never die.
Now (more) matured creative director opens
up Hyldgaard m.f l. as a small specialized
branding agency.
Starting from scratch. 2 employees. For the
f irst time, solely responsible for all aspects
from cof fee, cold calls and conferences.
Experienced gradually becoming more inde-
pendent and daring in my creative solutions.
Seeking out and working for more cool pro-
gressive and underground oriented clients.
Small but successful.
Midt Marketing A/S snatches up Hyldgaard
m.f l. and I transition into Creative Director.
Begin work as co-writer with Rasmus An-
kersen. Co-writing both, ”Opdragelse af en
vinder” and ”Guldminerne”. Simultaneously
beginning work on a solo project ”Hotel
Creativity”.
Published ”Hotel Creativity” prototype spring
2010. Anticipating feed-back and writing ver-
sion 2.0 of the book.
Hotel Creativity my small branding agency.
Make your employees check- in and change
the destiny of your company.