Hotel Ashok Banglore, Final
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Transcript of Hotel Ashok Banglore, Final
8/6/2019 Hotel Ashok Banglore, Final
http://slidepdf.com/reader/full/hotel-ashok-banglore-final 1/21
8/6/2019 Hotel Ashok Banglore, Final
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8/6/2019 Hotel Ashok Banglore, Final
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� Introduction to ITDC
� Fact file
� Rating scale of a 5-star hotel
� Best of Ashok Hotel
� Facilities provided
�Major competitors
� Tie-ups� SWOT
�Questions
8/6/2019 Hotel Ashok Banglore, Final
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� ITDC ² Indian Tourism Development
Corporation.
� Established in 1966 as autonomous public
sector.�Mission:- ´India·s Host To The Worldµ.
� Share pattern is 51% own by GOI, & 49% by
with corporation accounting.
� ITDC runs Tax Free shop at New Delhi & Duty
Free shops at airports in India.
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� Built and developed by ITDC
�Currently, managed and operated by Bharat
Hotels group
�Hotel Rating *****
� Total no of rooms-181 including suits
�Can accommodate 5,000 person at a time
�
Spread in area of 10 acres of land�Well known for its hospitality service and
friendly staff
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Room Infrastructure
Cleanliness Swimming pool
AC Lift/elevators
Telephone Laundry
TV (with cable) Bar
Refrigerator 24-hr cafeteria
Water supply
Bathroom (towel and accessories)
Fruit basket (morning)
Attention
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Category Single (Rs.) Double (Rs.)
St r
Executive
Double 6 6
Deluxe 7 7
Presi e ti l suite 7, 7,
Extr Be
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Category Single (Rs.) Double (Rs.)
St r
Executive
Double 8 8
Deluxe 1 1
Presi e ti l suite 22 232
Extr Be
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�Ashok Hotel, New Delhi
�Hotel Samrat, New Delhi
�Lalith Mahal Palace Hotel, Mysore
�Kovalam Ashoka Beach Resort, Kovalam
�Hotel Airport Ashok, New Delhi
�Hotel Ashok, Banglore
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�The Mandarin Room
�Coorg Coffee Shop
�Hibiscus
�Lotus
�Al shiraz
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Convention and
banquet halls (455.5sq.m.)
Special lawns -
acres
Herbal massage
Chanakya Hall
(up to 400 persons)
Tennis court Hair dresser & beauty
saloons
Boardroom
(108 sq.m. cap. of o
tables)
Golf club Laundry and dry
cleaning
Rooms for gathering
with attached terrace
Health club Doctor on call
Shopping arcade Multigym Instant reservation
Florist Sauna bath Ashok Tours and
Travels
Swimming pool Jacuzzi Business Centre
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Up market
West End Hotel
The Oberoi
Windsor Manor Sheraton & towersThe Taj Residency
Holiday Inn
Down market
The CapitolGateway Hotel
The Center ark
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1. Radison Chain of Hotels
. Amadeus
. Tourism Ministry (Mongolia and Egypt)
4. Intercard
5. Ashok Group Intercard
6. Ashok Group Intercard International
Card
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Hotel
-Room tariff-15%
-Food and Beverages-10%
Travel-Discount by various travel agent
Ashok club card
- 5% discount on Room rent, Annualcharges, Bowling alley
-10% discount on Food & Beverages,Transportation service run by Ashok,
-Cultural entertainment, Free access toTennis Court
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� 88% of tourist enjoyed staying in the hotel
Excellent5%
Very Good49%
Average
6%
oor6%
Terrible4%
Review
Source: www.virtualtourist.com
8/6/2019 Hotel Ashok Banglore, Final
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Strengths Weakness Opportunities Threats
Food quality &
hygiene
Lack of
rewards orpunishments
for employees
New international
airport inBangalore
Infrastructural
lag In Bangalore
Location Budgetconstraint on
advertisement
Expansion intourism worldwide
Arrival ofinternational/big
players in
Bangalore
Maximum area of
land
Ethics/Legal
partners
Developing
conferencing
activities
Development of
new competitors
and marketchanges
Best qualified
employees
Good network
Tie-ups
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� Tourism-increase in customer database
� IT region-competitive advantage
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� Sponsoring events ² marathon, health camps
�Hotel points (discounts)
�Medical tourism
� Tie-ups with marriage bureaus
� Brand ambassadors
�Wishing on birthdays and anniversaries
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� Recruit hotel management students
� Start giving rewards and recognitions
�Customer feed back forms
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� Service and facilities
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