Hot or Not? Fundraising in 2012
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04/26/2022 1 Hot or Not: Fundraising in 2012 | @franswaa www.npENGAGE.com
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Fundraising in 2012. Half of the American population is active on Facebook, but is that the right channel to promote your nonprofit? Twitter has over 145 million users, but what type of content should you be posting? With so many new fundraising channels, how do you combine the old with the new? Join industry Internet thought leader, Frank Barry, to find out what is REALLY HOT and REALLY NOT when it comes to fundraising.
Transcript of Hot or Not? Fundraising in 2012
04/10/2023 2Hot or Not: Fundraising in 2012 | @franswaa
Frank BarryDigital Marketing DirectorBlackbaud
@franswaa
www.npENGAGE.com
04/10/2023 3Hot or Not: Fundraising in 2012 | @franswaa
IF YOU’RE TWEETING: #HOTORNOT
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• What’s Hot or Not in Online Giving & Multi-Channel Communication
• What’s Hot or Not in Social Media & Peer-to-Peer Fundraising
• Questions & Answers
AGENDA
#HOTORNOT
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ONLINE FUND-RAISINGIS HOT!
#HotOrNot
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ONLINE GIFTS ACCOUNT FOR 6%
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
04/10/2023 7Hot or Not: Fundraising in 2012 | @franswaa
ONLINE GIVING UP 13% Y0Y
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
04/10/2023 8Hot or Not: Fundraising in 2012 | @franswaa
INT’L AFFAIRS TAKES A HIT, BUT …
04/10/2023 9Hot or Not: Fundraising in 2012 | @franswaa
MOST GIVING HAPPENS IN Q4End-of-year giving accounts for 34.8% of online giving (Q4) and
December represented 20.3% of the total.
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
04/10/2023 10Hot or Not: Fundraising in 2012 | @franswaa
PEOPLE ARE GETTING MORE COMFORTABLE87% of nonprofits had at least one online gift of $1,000 or more
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
04/10/2023 11Hot or Not: Fundraising in 2012 | @franswaa
MOST SECTORS ARE SEEING GREAT GROWTH
• We have seen double-digit growth across the board since 2009.
• Even with a significant drop in online giving to International Affairs groups in 2011, they are still up over 75% since 2009.
• Online giving to the Education sector is up 40% since 2009.
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
04/10/2023 12Hot or Not: Fundraising in 2012 | @franswaa
NOT: THINKING MOST WON’T GIVE ONLINE
Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport
04/10/2023 13Hot or Not: Fundraising in 2012 | @franswaa
NOT: THINKING ONLINE DONORS WON’T GIVE OFFLINE
Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport
04/10/2023 14Hot or Not: Fundraising in 2012 | @franswaa
SINGLE CHANNEL FUND- RAISING IS NOT!
#HotOrNot
04/10/2023 15Hot or Not: Fundraising in 2012 | @franswaa
ONLINE ACQUIRED DONORS ARE NOT AS LOYAL AS THOSE WHO GIVE THROUGH MANY CHANNELS.
Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport
04/10/2023 16Hot or Not: Fundraising in 2012 | @franswaa
ONLINE ACQUIRED DONORS ARE WORTH MORE, BUT ONLY IF YOU CAN MOVE THEM OFFLINE.
Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport
04/10/2023 17Hot or Not: Fundraising in 2012 | @franswaa
MOBILE FUNDRAISING IS HOT, BUT …
#HotOrNot
04/10/2023 18Hot or Not: Fundraising in 2012 | @franswaa
MOBILE GIVING IS HOT … BUT …
What’s Hot: Text-to-Web What’s Not: Text-to-Give
04/10/2023 Footer 19
SOCIAL MEDIA IS HOT. WHY?#HotOrNot
04/10/2023 20Hot or Not: Fundraising in 2012 | @franswaa
54% of people in America use Facebook
04/10/2023 21Hot or Not: Fundraising in 2012 | @franswaa
people on the planet use Facebook today
in1 12
04/10/2023 22Hot or Not: Fundraising in 2012 | @franswaa
Hours of video is uploaded to YouTube every single minute 35
04/10/2023 23Hot or Not: Fundraising in 2012 | @franswaa
Million people around the world use Twitter 16
04/10/2023 24Hot or Not: Fundraising in 2012 | @franswaa
BUT, … IS SOCIAL [FUNDRAISING] HOT?
Source: http://bit.ly/gvvyNz
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HOT: USING INDIV IDUAL SOCIAL S ITES
#HotOrNot
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HOT: FACEBOOK
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HOT: FACEBOOK
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HOT: TWITTERHOT: TWITTER
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HOT: YOUTUBEHOT: YOUTUBE
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NOT: MYSPACE, CLASSMATES, ETC
04/10/2023 33Hot or Not: Fundraising in 2012 | @franswaa
HOT: INTEGRATING SOCIAL FUNDRAISING#HotOrNot
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HOT: INTEGRATING SOCIAL FUNDRAISING
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NOT: BROCHURE-WARE
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HOT : AMPLIFY ING SUPPORTER NETWORKS
#HotOrNot
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LIVESTRONG: FATCYCLIST 135K IN 7 DAYS
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WHAT TO DO ABOUT IT?5 Things Your Nonprofit Can Do Today
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HAVE PEOPLE OVER YEAR ROUND
• Partner up with like minded organizations.
• Content marketing (i.e. blogging)
• Search Engine Optimization
• Paid Search (i.e. Google Adwords)
• Social Media Engagement
• Email Communication (i.e. eNewsletter)
• Paid advertising (Facebook, Twitter, Google display network, etc)
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PUT YOUR BEST FOOT FORWARD
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CLEAN UP YOUR HOUSE
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KEEP IN TOUCH (RETENTION)
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• ToMamaWithLove• EpicThanks• Charity:Water• Puzzle Builder
MAKE PEOPLE WANT TO TELL OTHERS
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Questions?
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Thank you!@franswaa on Twitter
www.npENGAGE.com
Keep up the conversation ….
http://bit.ly/2011OnlineGiving http://www.npengage.com/online-fundraising/2011-online-giving-5-nonprofit-tactics/
