Hot Media Prominent during Mechanical Age Also referred to as high definition Little interaction...
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Transcript of Hot Media Prominent during Mechanical Age Also referred to as high definition Little interaction...
![Page 1: Hot Media Prominent during Mechanical Age Also referred to as high definition Little interaction involved.](https://reader036.fdocuments.us/reader036/viewer/2022070306/55170966550346f5558b5255/html5/thumbnails/1.jpg)
vsHot Media
COLD MEDIA
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Hot Media
Prominent during Mechanical Age
Also referred to as “high definition”
Little interaction involved
![Page 3: Hot Media Prominent during Mechanical Age Also referred to as high definition Little interaction involved.](https://reader036.fdocuments.us/reader036/viewer/2022070306/55170966550346f5558b5255/html5/thumbnails/3.jpg)
Cold Media
• Prominent during the Electric Age• Referred to as “low definition”• Audience must participate to complete information
![Page 4: Hot Media Prominent during Mechanical Age Also referred to as high definition Little interaction involved.](https://reader036.fdocuments.us/reader036/viewer/2022070306/55170966550346f5558b5255/html5/thumbnails/4.jpg)
Hot Media
High DefinitionLoud
Clear Intense
Overpowering
•“State of being filled with information”• A lot of information is given• Ex: Photograph, Alphabet, Film, Radio
![Page 5: Hot Media Prominent during Mechanical Age Also referred to as high definition Little interaction involved.](https://reader036.fdocuments.us/reader036/viewer/2022070306/55170966550346f5558b5255/html5/thumbnails/5.jpg)
Cold Media
LOW DEFINITIONShadowy
Unclear Blurry
Soft
• Very little information is given• Requires audience to participate to complete information•Ex: Cartoon, Speech, Television, Telephone
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Hot MediaPhotograph
• A photograph is clear and full of visual information and detail. As the saying goes, “A picture is worth a thousand words.”
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Cold MediaCartoon• Cartoons are low definition simply because they provide low visual information. The viewer must use their imagination to fill in the blanks.
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Hot Media
Alphabet• The alphabet, when printed on paper is hot because it gives all of the information without any participation or completion by the reader.
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Cold MediaSpeech
• Speech is a cool medium because the listener must participate greatly in order to fill in much of the information that is being given.
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Hot Media
Film• Film and theater overload the audience with intense audio and visual information; No participation from viewer.• Pay each time for prepared space.• High definition.
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Cold MediaTelevision
• Television is small, unclear, and weak to the audio and visual senses; Not overpowering.• Do not need to pay every time to watch.• Low definition.
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Hot Media
Radio• Radio is high definition.• Informs listener without any need for participation; not open for debate or discussion.• High quality sound.
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Cold MediaTelephone
• The telephone has low quality, minimal sound.• Requires completion of information by listener.• Low definition.