Hosted IPTV Service our partner approach to IPTV subscriber growth Alexander Vaglarov Vestitel BG...
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Transcript of Hosted IPTV Service our partner approach to IPTV subscriber growth Alexander Vaglarov Vestitel BG...
Hosted IPTV Service
our partner approach to IPTV subscriber growth
Alexander VaglarovVestitel BG Jsc
Agenda
IPTV Hosting – service definition
Bulgaria – key market data
Our Strategic position
IPTV Hosting benefits
Our current offer
Next steps
Sources:
•TV studios
•Film Studios
•Content Aggregators
Vestitel:
•Content Management
•Encoding
•Encryption
•Provisioning
•Quality Monitoring
•Billing
•Skins
•Marketing
•L2 Support
Partner/ISP:
•Access network (FTTC/B/H)
•Customers
•Service Bundling (2 Play/3Play)
•Promotions
•Field support
Customer
Enjoying Services
TV Hosting – Service Eco-System
Bulgaria-Macro-Economic Picture
IndicatorChange (in %) Vs Previous Year
2005 2006 2007 2008
GDP 6,2 6,3 6,2 6,25
Industrial Production
6,7 5,9 9,2 5,2
Unemployment 10,1 9 6,9 5
Number of Households (HH) 2 500 000
Population (end of 2007) 7 640 238
Bulgaria - TV Market 2008
TV penetration > 90%, average 1,6 TV/HH
CATV and DTH penetration– 70 % of HH(1,75 Mil.)
CATV consolidated– 42% of HH,>38% by 2 players
CATV operators offer 3 Play, started in 2006
CATV ARPU – about 12 EUR/month incl. VAT
DTH penetration - 28% of HH, ARPU 9 EUR/month
Digitalization of TV – regulatory push till 2012
Web TV – started in 2007, niche product
IPTV – first steps, but the future
30% of HH connected to BB Internet (700K)
Average growth per year about 6%
Illegal content decreased dramatically
Bulgaria – BB Internet Market 2008
Our Strategic position
Vestitel installed high quality IPTV Eco-system
Vestitel collected 2 years of IPTV experience
Vestitel’s own FTTB/H network development was too slow – building permissions
Next 2-3 years will be critical for IPTV positioning in BG - 2 main players can survive
IPTV needs scale, to be profitable
Partners are needed to scale
Our Strategic position3 strategic partner choices
Cable TV
BTC(incumbent)
LAN ISPsFTTC/B/H
•biggest stake in BB Internet (in total)
•FTTC/B/H – best for IPTV
•fragmented >400
•good customer contact
•need 2 and 3Play to grow and protect positions
! Investments, no TV experience, QoS, multicast
•biggest customer base in one hand
•own IPTV project cancelled
•financially strong
! xDSL limitations, slow, decision making process, risk of starting own service
Competitors
Our market approach – LAN ISPs
Local focus – partner ISP with good reputation
No set-up fee, pay as you grow
ISP ability to create own bundles – 2 & 3Play
Motivating GM for ISP (TP= CP/2)
50-50 margin split of all VAS (e.g. VoD)
Free STBs for the service testing & start (100)
Free training for sales and technicians
Marketing support through (co branding)
Customers:
High Picture Quality (fully digital technology)
Interactive service, content navigation
ISPs:
Short time to market, protect market position
Easy start, low risk for ISP
Economies of scale for STB and content
Content providers: Controlled content distribution
Vestitel: one of the 2 main IPTV players in BG
IPTV Hosting win - win solution
IPTV service started in just 7 steps
Our current offering
74 TV channels + 20 radio stations
ISP individual vision – „Logo” & “Skin”
Centralized Provisioning and Billing
24/7 Layer 2 service support
Price for Sofia – 5.87 EUR/Subscriber/month
Marketing Support through
50-50 split of VoD and Pay TV margins
2 STB models (Motorola, 2-nd STB integr. in progress)
Features – now and next steps
Streaming TV - existing (74 ch)
Video on Demand - existing (Promo)
EPG & Reminders - existing
Individual TV profiles - existing
Information portal - existing
HDTV – planned Q2/2009
Time-shifted TV – planned Q3/2009
People metrics – planned E/2009
Targeted Advertising – planned 2010
NPVR – planned 2010
Thank you for the attention!
Alexander Vaglarov+359 89 334 [email protected] Illustration by Barton Stabler