Hospitals for Hope
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Hospitals for Hope Digital Donor Drives for Illinois & Northwest Indiana Hospital Partners Josh Muller – Gift of Hope Steve Felde – Blessing Hospital Jeannine Zuba – OSF Saint Francis Medical Center Michelle Black – St. John’s Hospital
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Hospitals for Hope. Digital Donor Drives for Illinois & Northwest Indiana Hospital Partners. Josh Muller – Gift of Hope Steve Felde – Blessing Hospital Jeannine Zuba – OSF Saint Francis Medical Center Michelle Black – St. John’s Hospital. Short history of Gift of Hope’s NDLM Outreach. - PowerPoint PPT Presentation
Transcript of Hospitals for Hope
Hospitals for HopeDigital Donor Drives for Illinois &
Northwest Indiana Hospital Partners
Josh Muller – Gift of Hope Steve Felde – Blessing Hospital
Jeannine Zuba – OSF Saint Francis Medical CenterMichelle Black – St. John’s Hospital
Short history of Gift of Hope’s NDLM Outreach
• Hospital Development created donor designation initiatives
• No guidelines or expectations
• Resources for promotion were limited and generically branded
• Results were mixed
Hospitals for Hope as an Alternative
• Provides hospitals with a turnkey campaign
• Engages hospital staff and community with less effort
• Uses best practices identified from previous NDLM’s
• Takes onus off of HD and hospital partners to design and implement April campaign
Hospitals for Hope Components
• Engage staff and community in two ways:
• On-site
• On-line
On-Site Component
• Photographed donation advocates
• Created print collateral:
• 24” by 36” foam core posters
• 8 ½” by 11” flyers
• Table tents
Nurses Doctors
Chaplains Healthcare Professionals
C-Level Executives
On-Line Component
Similar to an on-line fundraising campaign
On-Line Component (cont.)
• Branded webpages
• Features donation advocate
• Real-time registration tracking
• Social & interactive
• Email driven
Recruitment and Execution
• Collaborative effort between the Hospital Development and Communications Departments
• Setting up meetings
• Pitching the campaign
• Coordinating photo shoots
• Distributing materials
• Communicating updates
Results
• 37 Hospitals for Hope partners
• More than 4,200 registrations/reaffirmations
• 700+ “Likes” on Facebook
• Countless impressions with key stakeholders
• Month-long exposure of the Gift of Hope brand and message via on-site and on-line components
• Gave a voice to organ and tissue donation within hospitals
Blessing Health SystemSteve Felde, Senior Communications Specialist
OSF Saint Anthony Medical CenterJeannine Zuba, Clinical Nurse Manager
St. John’s HospitalMichelle Black, Adult Critical Care Educator
Learn more about Hospitals for Hope at
www.Hospitals4Hope.org
