Hospitality & Social Media - Where is the money ?

Hospitality & social media:Where's the money?

Clo Willaerts (@bnox)Flanders Expo, 23 Nov 2011

Hospitality industry

Englishman in the Campagna by Carl Spitzweg

Online = empowered travellers

self booking & comparison engines


peer reviews


peer hospitality

Facebook.com/TravelChannel

what is the role of guidebooks?

44%

plan on using their mobile phone or smartphone more as a travel resource

during trips in 2012Source: TripAdvisor's 2011 travel trends survey of more than 2,700 US travellers


Museum of London's Streetmuseum iPhone app


Social media darling KLM

Queensland tourism board islandreefjob.com

Travel = storytelling

http://www.levisroadwear.com/my/

Pure fun

chromaroma.com a new game for London

But where's the money?

Trend 1/3: Transparancy & open data

Tripadvisor: cities I've visited app

Trend 1/3:Transparancy & open data

Case 1/3:Crowdsourced map of NY

Crowdsourced map of NY http://bit.ly/privatePublic

http://bit.ly/privatePublic

Tactic 1/3:Trusted filter + sharing

http://europe.eurostar.com/

Trends 2/3:speed & instant gratification

youtube.com/watch?v=aXV-yaFmQNk

Case 2/3:mobile, mobile, mobile

Marvin Gaye's Midnight Love app

Tactic 2/3:last minute deals

Tactic 2/3:last minute deals -> flightbot

Trend 3/3:trust & social graph

Canadian musician Dave Carroll


find your local guide


peer recommendations

Case 3/3:twitter.com/RSHotel

facilitating guest communities

Case 3/3Facebook.com/sevenhotelparis

22.743 fans! fans only content & offers

Case 3/3:JetBlue & loyalty

JetBlue GoPlaces app (loyalty)

Tactic 3/3:customer care = concierge

Final tips

1) be findable

2) be likeable

3) be shareable

Thank you very much!

http://www.slideshare.net/bnox

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Hospitality & Social Media - Where is the money ?

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