Hospitality Past, Present and Future

Chapter 3

Early History• Began with Sumerians 4000 B.C.

▫ built taverns and inns for weary traders

• Other important countries Egypt

visiting the pyramids souvenir shops cruises

Greece Greek became the universal trade language Greek money became the standard of exchange

Roman Empire developed roads then many wars stopped travel until the Renaissance

Period

Development in the United States

▫Inns for Stagecoach Travelers established in the 1600’s – provided fresh

horses, meals and a place to stay places to discuss politics and recruit soldiers 1st – New York City’s City Hotel – paid $2 for a

room and 4 meals

•Tremont House in Boston – 1828 1st – hotelier 1st – bellhop to carry luggage up the stairs started a revolution for luxury hotels in Europe

• Savoy Hotel in London – developed by Cesar Ritz developed elegant dining with Escoffier Ritz 1st to give private bath, built-in closets and telephones

•1900’s Ellsworth Statler – 1st hotel chain uniform standards for every room telephones, closets w/ lights, radios and morning paper service rules established

Grand Hotels for Railroad Travelers (offered luxury accommodations)

Motels for Automobile Travelers

▫located on the outskirts of town▫no special amenities

▫Holiday Inn the 1st

kids stay free swimming pool restaurants

Airport Hospitality for Air Travelers• 1958 – downtown hotels

began to decline

• Airports new center for hotel, motel and restaurant development

• J.W. Marriott opened hotels near airports

• Increased international travel and business travel

Hospitality Today – meeting the challenges

•Delivering Consistent Service – means failure or success

▫Managers – two ways to ensure consistency Develop procedures that ensure good service Train employees in procedures

Hospitality Today – meeting the challenges

•Diversity of the Workforce – accommodate workers and travelers

Support employees through:▫ opportunities for education, career and professional

development▫ transportation to and from work▫assistance in learning English▫accessibility & opportunities for employees w/ disabilities▫retraining skills for senior employees▫daycare referrals or assistance▫flexible schedules

Hospitality Today – meeting the challenges

•Accommodating Special Needs▫People with special needs traveling more

and more

•The Americans with Disabilities Act▫Passed to assure that people with disabilities

are treated fairly▫Buildings must be accessible ▫Braille, ramps, children safety, etc..

Hospitality Today – meeting the challenges

▫Impact of the Seasons Peak Seasons –busiest Off-peak seasons – lowest demand

lower prices – good marketing strategies to entice customers

Factors Affecting Success

•Weather•Political Conditions

▫Prompted stricter airline and travel security•Economic Conditions

▫Recession or contraction- slows industry and takes longest to recover

▫Expansion – businesses do very well•Globalization – different nations

economies become interconnected▫one countries troubles can affect several

others

Trends for the Future•Trends are a general direction something

is moving, different than a fad

•Current trend in the food and beverage industry? ▫ Specialty coffees

•Laptop computers – started the Internet amenity in hotels, more travelers requesting Internet connections

Four Types of General Trends

1. Demographic Trends people over 65 – RV travel increase teens 18 – 24 – travel in group and look for

low cost both enjoy cruises, increase in popularity

2. Social Trends family trends attitudes toward gaming – increase of

casinos

3. Lifestyle Trends▫health - different meals and workout rooms▫impulse buying – last minute travel plans▫desire to learn/ new experiences – tour

packages

4. Technology Trends▫Internet and web pages▫ computers and different services

depending on the industry

Globalization

•Is the process in which the economies of different nations become interconnected

Define Trend:

List 13 trends of your age group.

Food and Lodging Trends

•What are some of the Food and Beverage Trends?

•What are some of the Lodging Trends?

TRENDS

Fold paper if 4thsIdentify 15 trends in each category•Demographic Trends•Social Trends•Life Style Trends•Technology Trends