Hospitality & Mobile

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How can independant hotels + hotel groups cost justify or ROI the expense for service tech needed to compete with big brands' digiatlly delivered services? Bertille LAMAS & Yves LE GUERN

Transcript of Hospitality & Mobile

Page 1: Hospitality & Mobile

How can independant hotels + hotel groups cost

justify or ROI the expense for service tech needed to

compete with big brands' digiatlly delivered services?

Bertille LAMAS & Yves LE GUERN

Page 2: Hospitality & Mobile

INCREASE HOTEL PERFORMANCES

- Yield management

- Upsells (by proposing extra services like room services or Concierge

services)

- Increase the guest loyalty (easier follow-up)

- Decrease guests dependency on expensive distribution channels,

encourage a direct booking

Page 3: Hospitality & Mobile

“Mobile can help in improving quality, satisfaction and loyaty”

Mathieu Pollet

Hotel reputation (a consequence of guests satisfaction)

Guests loyalty (know guests preferences, provide a home feeling

and atmosphere, customize the stay)

Word of mouth with social networks and applications (feedbacks,

forum, …)

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USES OF MOBILE

- Detect and fix issues before checkout

- Promote and sell services

- Share useful information

- Learn guest preferences

- Stay in touch post stay

- Improve efficiency for check-in and check-out

- Order for Room Service with calling

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ACCESS

Internet required

Available on:

- iOS

- Android

Computer Smartphone Tablet