Hoshin Kanri 1-day workshop - Handout - AME Conference Toronto 2013
Transcript of Hoshin Kanri 1-day workshop - Handout - AME Conference Toronto 2013
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Objective/Goal
How
Why
1. Exceeding
Customers'
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1. 5S Marketing
Promotions /
Sales
2. Fantastic
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3. Outstanding
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Environment
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Development
2. 5S New
Product
Development
(NPD) Program
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Redesign4. 5S Move
Customer
SatisfactionPromotions
- Create a
Promotional
Calendar
Campaign
- Get
Permission
Search
Engine
Optimization
(SEO)
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5S? on the
Homepage
Keywords
- Keyword
Research
Pay-per-
Click (PPC)
- Add PPC
Tracking
Code to
Webpages
Website
- Automat-
ically
Calculate
Shipping
Costs
Affiliate
Program
Refine NPD
ProgramAdvertising
- Trade
publications
- Get Mailing
Lists from
Lean
Sources
- Postcard
Campaign
- Voice of
Customer
Surveys
- Customer
Satisfaction
Surveys
- Customer
Aprreciation
Day, etc.
- Find List of
Lean
Champions
/SSBB
- Announce-
ments- Promo-
tions
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Database
- Add a link
to What is
5S on the
Homepage- Add the
888-
4Lean5S on
all pages- Have the
product
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at checkout
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Website to
Search
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"Useful
Links" Page
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PPC
keywords
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Companies
that use us
and a link
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sites
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domains
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- Links
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- Sponsor at
Trade Shows
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Lean related
Sites
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Objective/Goal
How
Why
1. Exceeding
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Outstanding Service
1. 5S Marketing
Promotions /
Sales
2. Fantastic
Marketing
3. Outstanding
Staffing and
Facilities
Environment
4. Outstanding
Prooducts
5. New Product
Development
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Product
Development
(NPD) Program
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Redes ign4. 5S Move
Customer
SatisfactionPromotions
- Create a
Promotional
Calendar
Campaign
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Permission
Search
Engine
Optimization
(SEO)
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5S? on the
Homepage
Keywords
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Research
Pay-per-
Click (PPC)
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Tracking
Code to
Webpages
Websi te
- Automat-
ically
Calculate
Shipping
Costs
Affiliate
Program
Refine NPD
ProgramAdvertising
- Trade
publications
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Lists from
Lean
Sources
- Postcard
Campaign
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Customer
Surveys
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Satisfaction
Surveys
- Customer
Aprreciation
Day, etc.
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Lean
Champions
/SSBB
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ments- Promo-
tions
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Database
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to What is
5S on the
Homepage- Add the
888-
4Lean5S on
all pages- Have the
product
images
open in a
separate
window
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button on
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at checkout
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keywords
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si tes
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domains
wi th Articles
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Trade Shows
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Lean related
Sites
Are these SMART? Est imated Cost s
Second Level Strategies
Tactics
First Level Strategies
Objective/Goal
How
Why
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C us tomers'
Expecta tions ,
Outs tandi ng Service
1. 5S Marketing Promotions /
Sales
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Marketing
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Fac ilities
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Customer
SatisfactionPromotions
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emai l
Campaign
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Search
Eng ine
Optimiza tion
(SEO)
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5S? on the
H omepage
Keywords
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C lick (PPC)
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Trac king
Code to Webpages
Webs ite
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ica lly
Ca lcu la te Sh ipp ing
Cos ts
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Program
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ProgramAdverti sing
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publi cat ions
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Lean
Sources
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C us tomer
Surveys
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Surveys
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Apr recia tion Day, et c.
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Champions
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ments- Promo-
tions
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D at abas e
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to What is
5S on the
Homepage- Add the
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a ll pages- H ave the
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a t check out
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page
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s ites
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domains
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Strategy 2
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Target 4
Target 5
Target 6
Target 7
Target 8
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Department 2
Department 3
Department 4
Department 5
Department 6
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Sec
ond Level S
trategies
Tactics
First Le
vel S
trategies
Objective/Goa
l
How
Why
1 . Exce edin g Cu stome rs'
Exp ecta tions , Outsta nd ing Ser vice
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Ma rketi ng
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Development
(NPD) Pro gram
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Cu stome r Sa tisfa ction
Promotio ns
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Promo tion al Ca lend ar
email Campa ign
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Perm issio n
Sea rch
Eng ine Optim izatio n
(SEO)
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Ke ywo rd s
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Pa y- per -
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Tr acking Cod e to
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Day, etc.
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Ch ampion s/SSBB- Anno unce -
ments- Pr omo-tio ns
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T ra de Shows
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L ea n re lated Site s
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Strategy 2
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Initiative 3
Initiative 2
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Target 1
Initiative 1
Focus 1
Strategy 1
Very Strong
Strong
Weak
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Focus 4
Target 2
Target 3
Target 4
Target 5
Target 6
Target 7
Target 8
Department 1
Department 2
Department 3
Department 4
Department 5
Department 6
Are the se SMART? Est imate d Co st s
Sec
ond Level S
trategies
Tactics
First Le
vel S
trategies
Objective/Goa
l
How
Why
1 . Exce edin g Cu stome rs'
Exp ecta tions , Outsta nd ing Ser vice
1. 5S Ma rketin g
Promo tions / Sa les
2. Fa nta stic
Ma rketi ng
3 . Outs tand ing Staffin g an d
Facilit ies Enviro nmen t
4. Outs tan ding
Pr ood ucts
5. New Prod uct
Develo pment
2. 5S New Prod uct
Development
(NPD) Pro gram
3. Web site Re de sign 4 . 5S Move
Cu stome r Sa tisfa ction
Promotio ns
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Promo tion al Ca lend ar
email Campa ign
- Get
Perm issio n
Sea rch
Eng ine Optim izatio n
(SEO)
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5 S? on the Homepa ge
Ke ywo rd s
- Keywor d Rese ar ch
Pa y- per -
C lick (PPC)
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Tr acking Cod e to
Webp age s
We bs ite
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ica lly Ca lcula te
Ship pin g Co sts
Affiliat e Prog ram
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Ad vertis ing
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Lists from Lea n
So urc es
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Surveys
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Surveys
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Day, etc.
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ments- Pr omo-tio ns
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L ea n re lated Site s
Are the se SMART? Est imate d Co st s
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trategies
Tactics
First Le
vel S
trategies
Objective/Goa
l
How
Why
1 . Exce edin g Cu stome rs'
Exp ecta tions , Outsta nd ing Ser vice
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Promo tions / Sa les
2. Fa nta stic
Ma rketi ng
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Development
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Perm issio n
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Pa y- per -
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Surveys
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trategies
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trategies
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Why
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email Campa ign
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Perm issio n
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Ke ywo rd s
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- Get Mailing
Lists from Lea n
So urc es
- Po stca rd Camp aig n
- Voice of Cus tomer
Surveys
- Cu stome r Satisfa ction
Surveys
- Cu stome r Ap rre ciatio n
Day, etc.
- F ind List o f Le an
Ch ampion s/SSBB- Anno unce -
ments- Pr omo-tio ns
- Bu ild Da tab ase
- Add a link to Wha t is
5S on the Home pag e- Add the
8 88-4 Lea n5S o n
a ll pa ges- Have th e p ro duct
ima ges o pe n in a
s ep ara te win dow
- Ad Op t-in bu tton on
pa ges an d at ch ecko ut
- Submit
Webs ite to Sear ch
Engin es- Add a "Us eful
Lin ks" Pa ge
- Crea te
PPC ke ywo rds
th at go d irectly to p age
- Pa ge of Compan ies
th at u se u s a nd a link
b ack to their s ites
- Sub -domains
with Article s
- L inks
- Meta Tags
- Sp on sor at
T ra de Shows
- Ad ve rtise on
L ea n re lated Site s
Are the se SMART? Est imate d Co st s
Sec
ond Level S
trategies
Tactics
First Le
vel S
trategies
Objective/Goa
l
How
Why
1 . Exce edin g Cu stome rs'
Exp ecta tions , Outsta nd ing Ser vice
1. 5S Ma rketin g
Promo tions / Sa les
2. Fa nta stic
Ma rketi ng
3 . Outs tand ing Staffin g an d
Facilit ies Enviro nmen t
4. Outs tan ding
Pr ood ucts
5. New Prod uct
Develo pment
2. 5S New Prod uct
Development
(NPD) Pro gram
3. Web site Re de sign 4 . 5S Move
Cu stome r Sa tisfa ction
Promotio ns
- Crea te a
Promo tion al Ca lend ar
email Campa ign
- Get
Perm issio n
Sea rch
Eng ine Optim izatio n
(SEO)
- Wh at is
5 S? on the Homepa ge
Ke ywo rd s
- Keywor d Rese ar ch
Pa y- per -
C lick (PPC)
- Add PPC
Tr acking Cod e to
Webp age s
We bs ite
- Automat-
ica lly Ca lcula te
Ship pin g Co sts
Affiliat e Prog ram
Refin e NPD Prog ram
Ad vertis ing
- Tr ade p ub lication s
- Get Mailing
Lists from Lea n
So urc es
- Po stca rd Camp aig n
- Voice of Cus tomer
Surveys
- Cu stome r Satisfa ction
Surveys
- Cu stome r Ap rre ciatio n
Day, etc.
- F ind List o f Le an
Ch ampion s/SSBB- Anno unce -
ments- Pr omo-tio ns
- Bu ild Da tab ase
- Add a link to Wha t is
5S on the Home pag e- Add the
8 88-4 Lea n5S o n
a ll pa ges- Have th e p ro duct
ima ges o pe n in a
s ep ara te win dow
- Ad Op t-in bu tton on
pa ges an d at ch ecko ut
- Submit
Webs ite to Sear ch
Engin es- Add a "Us eful
Lin ks" Pa ge
- Crea te
PPC ke ywo rds
th at go d irectly to p age
- Pa ge of Compan ies
th at u se u s a nd a link
b ack to their s ites
- Sub -domains
with Article s
- L inks
- Meta Tags
- Sp on sor at
T ra de Shows
- Ad ve rtise on
L ea n re lated Site s
Strategy 2
Strategy 3
Initiative 4
Initiative 3
Initiative 2
Initiative 6
Initiative 5
Key Players
Target 1
Initiative 1
Focus 1
Strategy 1
Very Strong
Strong
Weak
Focus 2
Focus 3
Focus 4
Target 2
Target 3
Target 4
Target 5
Target 6
Target 7
Target 8
Department 1
Department 2
Department 3
Department 4
Department 5
Department 6
Are these SMART? Est imated Cost s
Seco
nd Lev
el Strategies
Tactics
Firs
t Level S
trategies
Objective/Goa
l
How
Why
1 . Exce edin g Cu stome rs'
Exp ecta tions , Outsta nd ing Ser vice
1. 5S Ma rketin g Promo tions /
Sa les
2. Fa nta stic
Ma rketi ng
3 . Outs tand ing Staffin g an d
Facilit ies Enviro nmen t
4. Outs tan ding
Pr ood ucts
5. New Prod uct
Develo pment
2. 5S New
Prod uct Development
(NPD) Pro gram
3. Web site Re de sign
4 . 5S Move
Cu stome r
Sa tisfa ctionPromotio ns
- Crea te a Promo tion al
Ca lend ar
Campa ign
- Get Perm issio n
Sea rch Eng ine
Optim izatio n (SEO)
- Wh at is 5 S? on the
Homepa ge
Ke ywo rd s
- Keywor d
Rese ar ch
Pa y- per -C lick (PPC)
- Add PPC Tr acking
Cod e to Webp age s
We bs ite
- Automat-ica lly
Ca lcula te Ship pin g Co sts
Affiliat e
Prog ram
Refin e NPD
Prog ramAd vertis ing
- Tr ade p ub lication s
- Get Mailing
Lists from Lea n
So urc es
- Po stca rd Camp aig n
- Voice of Cus tomer
Surveys
- Cu stome r
Satisfa ction Surveys
- Cu stome r Ap rre ciatio n
Day, etc.
- F ind List o f Le an
Ch ampion s/SSBB
- Anno unce -ments- Pr omo-tio ns
- Bu ild
Da tab ase
- Add a link
to Wha t is 5S on the
Home pag e- Add the 8 88-4 Lea n5S o n
a ll pa ges- Have th e
p ro duct ima ges o pe n in a
s ep ara te win dow
- Ad Op t-in bu tton on
pa ges an d at ch ecko ut
- Submit
Webs ite to Sear ch
Engin es- Add a "Us eful
Lin ks" Pa ge
- Crea te PPC ke ywo rds
th at go d irectly to
p age
- Pa ge of
Compan ies th at u se u s a nd a link
b ack to their s ites
- Sub -domains
with Article s
- L inks
- Meta Tags
- Sp on sor at T ra de Shows
- Ad ve rtise on L ea n re lated
Site s
Are the se SMART? Est imate d Co st s
Seco
nd Lev
el Strategies
Tactics
Firs
t Level S
trategies
Objective/Goa
l
How
Why
1 . Exce edin g Cu stome rs'
Exp ecta tions , Outsta nd ing Ser vice
1. 5S Ma rketin g Promo tions /
Sa les
2. Fa nta stic
Ma rketi ng
3 . Outs tand ing Staffin g an d
Facilit ies Enviro nmen t
4. Outs tan ding
Pr ood ucts
5. New Prod uct
Develo pment
2. 5S New
Prod uct Development
(NPD) Pro gram
3. Web site Re de sign
4 . 5S Move
Cu stome r
Sa tisfa ctionPromotio ns
- Crea te a Promo tion al
Ca lend ar
Campa ign
- Get Perm issio n
Sea rch Eng ine
Optim izatio n (SEO)
- Wh at is 5 S? on the
Homepa ge
Ke ywo rd s
- Keywor d
Rese ar ch
Pa y- per -C lick (PPC)
- Add PPC Tr acking
Cod e to Webp age s
We bs ite
- Automat-ica lly
Ca lcula te Ship pin g Co sts
Affiliat e
Prog ram
Refin e NPD
Prog ramAd vertis ing
- Tr ade p ub lication s
- Get Mailing
Lists from Lea n
So urc es
- Po stca rd Camp aig n
- Voice of Cus tomer
Surveys
- Cu stome r
Satisfa ction Surveys
- Cu stome r Ap rre ciatio n
Day, etc.
- F ind List o f Le an
Ch ampion s/SSBB
- Anno unce -ments- Pr omo-tio ns
- Bu ild
Da tab ase
- Add a link
to Wha t is 5S on the
Home pag e- Add the 8 88-4 Lea n5S o n
a ll pa ges- Have th e
p ro duct ima ges o pe n in a
s ep ara te win dow
- Ad Op t-in bu tton on
pa ges an d at ch ecko ut
- Submit
Webs ite to Sear ch
Engin es- Add a "Us eful
Lin ks" Pa ge
- Crea te PPC ke ywo rds
th at go d irectly to
p age
- Pa ge of
Compan ies th at u se u s a nd a link
b ack to their s ites
- Sub -domains
with Article s
- L inks
- Meta Tags
- Sp on sor at T ra de Shows
- Ad ve rtise on L ea n re lated
Site s
Are the se SMART? Est imate d Co st s
Sec
ond Level S
trategies
Tactics
First Le
vel S
trategies
Objective/Goa
l
How
Why
1 . Exce edin g Cu stome rs'
Exp ecta tions , Outsta nd ing Ser vice
1. 5S Ma rketin g
Promo tions / Sa les
2. Fa nta stic
Ma rketi ng
3 . Outs tand ing Staffin g an d
Facilit ies Enviro nmen t
4. Outs tan ding
Pr ood ucts
5. New Prod uct
Develo pment
2. 5S New Prod uct
Development
(NPD) Pro gram
3. Web site Re de sign 4 . 5S Move
Cu stome r Sa tisfa ction
Promotio ns
- Crea te a
Promo tion al Ca lend ar
email Campa ign
- Get
Perm issio n
Sea rch
Eng ine Optim izatio n
(SEO)
- Wh at is
5 S? on the Homepa ge
Ke ywo rd s
- Keywor d Rese ar ch
Pa y- per -
C lick (PPC)
- Add PPC
Tr acking Cod e to
Webp age s
We bs ite
- Automat-
ica lly Ca lcula te
Ship pin g Co sts
Affiliat e Prog ram
Refin e NPD Prog ram
Ad vertis ing
- Tr ade p ub lication s
- Get Mailing
Lists from Lea n
So urc es
- Po stca rd Camp aig n
- Voice of Cus tomer
Surveys
- Cu stome r Satisfa ction
Surveys
- Cu stome r Ap rre ciatio n
Day, etc.
- F ind List o f Le an
Ch ampion s/SSBB- Anno unce -
ments- Pr omo-tio ns
- Bu ild Da tab ase
- Add a link to Wha t is
5S on the Home pag e- Add the
8 88-4 Lea n5S o n
a ll pa ges- Have th e p ro duct
ima ges o pe n in a
s ep ara te win dow
- Ad Op t-in bu tton on
pa ges an d at ch ecko ut
- Submit
Webs ite to Sear ch
Engin es- Add a "Us eful
Lin ks" Pa ge
- Crea te
PPC ke ywo rds
th at go d irectly to p age
- Pa ge of Compan ies
th at u se u s a nd a link
b ack to their s ites
- Sub -domains
with Article s
- L inks
- Meta Tags
- Sp on sor at
T ra de Shows
- Ad ve rtise on
L ea n re lated Site s
Strategy 2
Strategy 3
Initiative 4
Initiative 3
Initiative 2
Initiative 6
Initiative 5
Key Players
Target 1
Initiative 1
Focus 1
Strategy 1
Very Strong
Strong
Weak
Focus 2
Focus 3
Focus 4
Target 2
Target 3
Target 4
Target 5
Target 6
Target 7
Target 8
Department 1
Department 2
Department 3
Department 4
Department 5
Department 6
Are these SMART? Est imated Costs
Sec
ond Level S
trategies
Tactics
First Le
vel S
trategies
Objective/Goa
l
How
Why
1 . Excee ding Cu stomer s'
Exp ectatio ns , Ou tsta ndin g Ser vice
1. 5S Mar ketin g
Promot ions / Sale s
2 . Fan tas tic
Mar ketin g
3. Ou tstan ding Sta ffing a nd
Facilities Environme nt
4. Ou tsta ndin g
Proo du cts
5 . New Prod uct
Develo pmen t
2 . 5S New Pr od uct
De ve lopme nt
(NPD) Prog ram
3 . We bsite Red esig n 4. 5S Move
Cu stome r Sa tisfacti on
Pr omotio ns
- Cr ea te a
Promo tiona l Cale nd ar
ema il Campaig n
- Get
Permis sion
Se ar ch
En gin e Optim ization
(SEO )
- Wha t is
5S? o n th e Homep ag e
Keywor ds
- Ke ywo rd Re sea rch
Pay-pe r-
Click (PPC)
- Add PPC
Trackin g Co de to
Web pag es
Web site
- Au tomat-
ically Calcu late
Sh ipp ing Cos ts
Affilia te Pro gram
Refin e NPD Prog ram
Advertis ing
- Tr ade pub licatio ns
- Get Ma iling
Lists from Lea n
So urce s
- Po stca rd Camp aig n
- Voice o f Cus tomer
Surveys
- Cu stome r Satisfa ction
Surveys
- Cus tomer Apr reci ation
Day, etc.
- F ind L ist of Le an
Champ ions/SSBB- An nou nce -
me nts- Promo -tion s
- Bu ild Da taba se
- Ad d a link to Wha t is
5S on t he Homep age- Add th e
88 8-4L ean 5S on
all p age s- Ha ve the pr odu ct
image s op en in a
se par ate wind ow
- Ad Opt- in butto n o n
pag es and at che ckou t
- Su bm it
Web site to Sea rch
Eng ine s- Add a "Usefu l
L inks" Page
- Cr eate
PPC keywor ds
tha t go dir ectly to pa ge
- Pag e of Compa nies
that use us and a lin k
back to the ir sites
- Su b-d omain s
with Ar ticles
- L inks
- Meta Tag s
- Spon so r at
Tra de Sh ows
- Ad ve rtis e on
Lea n re late d Site s
Are the se SMART? Est ima ted Co sts
Sec
ond Level S
trategies
Tactics
First Le
vel S
trategies
Objective/Goa
l
How
Why
1 . Excee ding Cu stomer s'
Exp ectatio ns , Ou tsta ndin g Ser vice
1. 5S Mar ketin g
Promot ions / Sale s
2 . Fan tas tic
Mar ketin g
3. Ou tstan ding Sta ffing a nd
Facilities Environme nt
4. Ou tsta ndin g
Proo du cts
5 . New Prod uct
Develo pmen t
2 . 5S New Pr od uct
De ve lopme nt
(NPD) Prog ram
3 . We bsite Red esig n 4. 5S Move
Cu stome r Sa tisfacti on
Pr omotio ns
- Cr ea te a
Promo tiona l Cale nd ar
ema il Campaig n
- Get
Permis sion
Se ar ch
En gin e Optim ization
(SEO )
- Wha t is
5S? o n th e Homep ag e
Keywor ds
- Ke ywo rd Re sea rch
Pay-pe r-
Click (PPC)
- Add PPC
Trackin g Co de to
Web pag es
Web site
- Au tomat-
ically Calcu late
Sh ipp ing Cos ts
Affilia te Pro gram
Refin e NPD Prog ram
Advertis ing
- Tr ade pub licatio ns
- Get Ma iling
Lists from Lea n
So urce s
- Po stca rd Camp aig n
- Voice o f Cus tomer
Surveys
- Cu stome r Satisfa ction
Surveys
- Cus tomer Apr reci ation
Day, etc.
- F ind L ist of Le an
Champ ions/SSBB- An nou nce -
me nts- Promo -tion s
- Bu ild Da taba se
- Ad d a link to Wha t is
5S on t he Homep age- Add th e
88 8-4L ean 5S on
all p age s- Ha ve the pr odu ct
image s op en in a
se par ate wind ow
- Ad Opt- in butto n o n
pag es and at che ckou t
- Su bm it
Web site to Sea rch
Eng ine s- Add a "Usefu l
L inks" Page
- Cr eate
PPC keywor ds
tha t go dir ectly to pa ge
- Pag e of Compa nies
that use us and a lin k
back to the ir sites
- Su b-d omain s
with Ar ticles
- L inks
- Meta Tag s
- Spon so r at
Tra de Sh ows
- Ad ve rtis e on
Lea n re late d Site s
Are these SMART? Est imated Costs
Seco
nd Lev
el Strategies
Tactics
Firs
t Level S
trategies
Objective/Goa
l
How
Why
1 . Excee ding Cu stomer s'
Exp ectatio ns , Ou tsta ndin g Ser vice
1. 5S Mar ketin g Promot ions /
Sale s
2 . Fan tas tic
Mar ketin g
3. Ou tstan ding Sta ffing a nd
Facilities Environme nt
4. Ou tsta ndin g
Proo du cts
5 . New Prod uct
Develo pmen t
2 . 5S New
Pr od uct De ve lopme nt
(NPD) Prog ram
3 . We bsite Red esig n
4. 5S Move
Cu stome r
Sa tisfacti onPr omotio ns
- Cr ea te a Promo tiona l
Cale nd ar
ema il
Campaig n
- Get Permis sion
Se ar ch En gin e
Optim ization (SEO )
- Wha t is 5S? o n th e
Homep ag e
Keywor ds
- Ke ywo rd
Re sea rch
Pay-pe r-Click (PPC)
- Add PPC Trackin g
Co de to Web pag es
Web site
- Au tomat-ically
Calcu late Sh ipp ing Cos ts
Affilia te
Pro gram
Refin e NPD
Prog ramAdvertis ing
- Tr ade pub licatio ns
- Get Ma iling
Lists from Lea n
So urce s
- Po stca rd Camp aig n
- Voice o f Cus tomer
Surveys
- Cu stome r
Satisfa ction Surveys
- Cus tomer Apr reci ation
Day, etc.
- F ind L ist of Le an
Champ ions/SSBB
- An nou nce -me nts- Promo -tion s
- Bu ild
Da taba se
- Ad d a link
to Wha t is 5S on t he
Homep age- Add th e 88 8-4L ean 5S on
all p age s- Ha ve the
pr odu ct image s op en in a
se par ate wind ow
- Ad Opt- in butto n o n
pag es and at che ckou t
- Su bm it
Web site to Sea rch
Eng ine s- Add a "Usefu l
L inks" Page
- Cr eate PPC keywor ds
tha t go dir ectly to
pa ge
- Pag e of
Compa nies that use us and a lin k
back to the ir sites
- Su b-d omain s
with Ar ticles
- L inks
- Meta Tag s
- Spon so r at Tra de Sh ows
- Ad ve rtis e on Lea n re late d
Site s
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