Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture...

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CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head of Vegetable Seeds R&D, Bayer Crop Science /////////// ©2019 Bayer Group - Public

Transcript of Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture...

Page 1: Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head

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CROP Innovation & Business

Amsterdam, April 16, 2019

Horticulture Megatrends: Challenges and Opportunities

for Vegetable Growers

Dr. John Purcell

SVP, Head of Vegetable Seeds

R&D, Bayer Crop Science

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©2019 Bayer Group - Public

Page 2: Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head

/// CROP Innovation & Business, Amsterdam /// April 20192 ©2019 Bayer Group - Public

Page 3: Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head

Vegetable Seeds: Our Purpose

/// CROP Innovation & Business, Amsterdam /// April 20193

integrated, innovative and

tailored solutions to sustainably

supply the world with nutritious

and delicious fruits and vegetables.

2,600+ Employees

Worldwide

46 Research

facilities

2,000+ Varieties

22-crop portfolio

of more than

We will provide

©2019 Bayer Group - Public

Page 4: Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head

Vegetable Seeds: Our Brands

/// CROP Innovation & Business, Amsterdam /// April 20194

Protected culture

products grown in

glass houses and

other structures

Open-field Products

grown outdoors

©2019 Bayer Group - Public

Page 5: Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head

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ConsumersCompetitive RetailersGrower

EconomicsTechnology

Major ag

investments

Partnerships

across sectors

Non-traditional

competition

Consolidation

High labor costs

& low availability

Tight margins

= looking for

operational

efficiency

Rising input costs

Advances in

biology = faster

genetic gains

Confluence

of biology,

robotics & IT

Venture capital

Want “natural,”

organic, local

Transparency

High-quality

sensory

experience,

year-round

Looking for

opportunities

to differentiate

produce

segment

/// CROP Innovation & Business, Amsterdam /// April 2019

Trends Influencing the Food Value Chain

©2019 Bayer Group - Public

Page 6: Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head

Population Changes Challenge Current Food Chain System

and Create Polarization

/// CROP Innovation & Business, Amsterdam /// April 20196

Urbanization Convenience Transparency Advanced

Horticulture

Digital

Tools

Data

Analytics

Changes Solutions

©2019 Bayer Group - Public

Page 7: Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head

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Genetics is a Key Enabler for Innovation

Processing Tomato High-Tech Glasshouse On-Farm Efficiencies

HISTORICAL CURRENT TRENDING

7 /// CROP Innovation & Business, Amsterdam /// April 2019 ©2019 Bayer Group - Public

Page 8: Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head

R&D Pipeline: Developing Vegetable Seeds for Marketable Yield

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Pfeiffer Pepper Torelino Tomato Whitex Cauliflower

• Excellent taste

• High-yield potential

• Unique disease resistance1 package

(Powdery mildew & leaf mold)

• Sun-scald protection for fruit

• High-yield potential

• Unique disease resistance1 package

(Tomato spotted wilt, powdery

mildew, and Phytophthora blight)

• Bright white curd, supporting

marketability

• Uniform curds/ easier harvest

• Excellent shelf life

/// CROP Innovation & Business, Amsterdam /// April 2019

Market standard Whitex cauliflowerPfeiffer – Powdery

mildew-resistant variety Powdery mildew-

susceptible competitor

1International Seed Foundation disease resistance definitions can be found on the ISF website: https://www.worldseed.org/wp-content/uploads/2017/05/Definition_on_reaction_plants_to_pests_2017_final.pdf

Page 9: Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head

New Collaborations Needed to Meet Changing Production Needs

Traits + Technology = Solution

Strategic Collaboration

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“High Rise™ broccoli series:

Hancock Broccoli

Clean stems for processing

High level of uniformity

Can potentially help growers achieve

a more efficient harvest through fewer

harvest passes and lower labor costs.

©2019 Bayer Group - Public

Page 10: Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head

Traits of Interest for Vertical Farming Production

Rapid Biomass &

Multi-Harvest Capable

Early & Uniform

Fruiting

Dwarf Plants &

Yield Efficiency

Photo-Induced

Quality Traits

Auto-Harvest

Architecture

/// CROP Innovation & Business, Amsterdam /// April 201910 ©2019 Bayer Group - Public

Page 11: Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head

Horticulture Digital Modernization

/// CROP Innovation & Business, Amsterdam /// April 201911

Commercialization

E-Commerce Capabilities

Predictive Analytics

Production

Vertical Horticulture, LED Lighting, Smart Glasshouses

AI & Digital Crop Optimization

Plant Factory Automation & Mechanization

Blockchain Traceability

R&D

Advanced Breeding

Digital Phenotyping

Clean Seed

©2019 Bayer Group - Public

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Bayer Life Hubs: Connecting to the Innovation Ecosystem

Science & Technologies

Co-creating with the local tech ecosystem

Positioning Bayer as the partner of choice in AgTech

Societal Acceptance & Data Science

Engage with society to listen, learn and share

knowledge on the future of Ag

Incubating startups to accelerate our research with

new data science solutions

Biologics & Vegetable Seeds

Gaining insights from local ag ecosystem

Hosting startups in CoLaborator spaces

to bring them close to our R&D & serve as

a business development engine

/// CROP Innovation & Business, Amsterdam /// April 2019 ©2019 Bayer Group - Public

Page 14: Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head

/// CROP Innovation & Business, Amsterdam /// April 201914

We Must Find Better Ways to Connect with Consumers

Bitmoji John!

©2019 Bayer Group - Public

Page 15: Horticulture Megatrends...CROP Innovation & Business Amsterdam, April 16, 2019 Horticulture Megatrends: Challenges and Opportunities for Vegetable Growers Dr. John Purcell SVP, Head

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Thank you!

@jppbayveggies

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