Horizon UtilitiesTri-Launder 3000

 Sheena Lymaster, Brent Gordner, Dan McKenna, Aramis BaezIntroduction to Business: Section 1

23 November 2008

Executive Summary Specializes in appliance manufacturing Offers quality products to the busy household Cutting edge technologies designed to save

time and money Premier Product

Tri-Launder 3000  One appliance

washesdries folds

First of its kind

Vision & Mission Statement Offering quality products to the busy

household who needs to make the best use of their precious time. 

Unlike our competitor's appliances, which demand hours of attention, Horizon Utilities will offer cutting edge products that will save the consumer time and money.

Company Overview

Start-up corporation Located in Bloomsburg, PA Utmost object is to alleviate tedious

tasks for the consumer. eg: folding

Product Plan

Designed to take the guest work out of housework

Saves time Energy efficient Space saving Technology is under patent Available at all major appliance

suppliers

 

Marketing Plan Marketing Mix:

   1. Product

orange environmentally friendly packaging 3 year limited warranty  

2. Price introductory price: $2499 price skimming 

3. Promotion advertised via infomercials & brochures

4. Place manufactured in Bloomsburg, PA distributed nationwide

5. People busy household save time, space, energy

Management PlanOrganizational Building Blocks :

  1. Division of labor

supervisor of each department supervisor reports to department manager

2. Departmentalization led by four CEO's then broken down into Operations, Marketing and Finance

3. Managerial Hierarchy tactical planning legitimate power participative

4. Span of Control top management in charge of 3 depts. these managers in charge of 9 depts. beneath those in charge of individual depts.

5. Decentralization decision making authority pushed down organizational hierarchy

Human Resource Plan

Compensation & Benefits  Employees paid competitive wages Paid directly based upon hours worked Bonus for reaching monthly performance goals Health insurance 

full time employees company covers 70 percent health benefits

Paid vacation 1 week for 1 year 2 weeks for 2 years 3 weeks for 3 years  after 3 years, guaranteed 3 weeks vacation  

Operating Plan Manufacturing :

 Meet design requirements and specifications. A product must be manufactured by the most

economical methods in order to minimize costs.  Production methods must be sufficiently flexible

so as to respond to  changing market demands  Labor:

  Each department is overseen by a Supervisor  Strongly takes inputs by employees into

consideration  Job rotation

Financial Plan

Cost: $2,499.00 Plan to Finance Cost:

Calculates an estimated cost of about $500,000 in order to start the business.

40% ($200,000) loan from back60% ($300,000) up frontEach CEO puts up $75,000Goal is to maintain in the Black Zone (profits

gained)

Office Technology Plan Technology Plan has been calculated to cost about $60,000

  Software:

Microsoft Money 2006 (standard) Operating systems CAD

Hardware: Comuters CNC Machinary

Tools: Motor Convayor system CNC Machinary Computers Pneumatic and Hydraulic tools Generators Forklifts

Ethics and Social Responsibility

1.  Common Lawall employees obey community lawscooperate with all co-workersreport any ethical issues to supervisors

2.  Customer is always rightconsider the customer firstsatisfaction is always to be 100%ensure customers that all products are best quality

3.  For Our Employeesequal oportunity employermaintain competitive wagesensure all employees have up to date training

Competitive Advantage

Always build state of the art products Put the customer first Competitive pricing Keep open ideas from investors and

employees for new products or improvements

Survey the current market to keep Horizon Utilities on the edge of technology

Future Vision Quick global market Global market important to customers, investors,

employees New products to improve time consuming, everyday

tasks Continue to maintain fresh look for current market Make improvements on products as needed

according to customer feedback Continue to build and improve company,

Goal to become leading utility product in the industry