Hope for the best, plan for the worst
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@hpnhansen(
Hope%for%the%best,%
plan%for%the%worst….(
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Hans*Pe,er(Nygård*Hansen(hpnhansen(på((
HansPe,er.info(på((
hpnhansen(på#((hpnhansen(på(((Født%og%oppvokst%med%et%tastatur%i%hånda.%17%års%farts?d%fra%IKTCbransjen%–%primært%%%
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Interne,(de(siste(3(:år(
1990+#
2000+#
2010+#
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Eksempler(på(krise(• Brann#eller#eksplosjon#
• Kontroversielle#nyheter#av#nega:v#art#• Tilbakekalling#av#produkter#
• Protester#eller#streik#
• Vold#på#arbeidsplassen#
• Fiendtlig#oppkjøp#
• Toppsjefen#som#plutselig#dør#eller#blir#arrestert#for#fyllekjøring#
• Innbrudd#–#data#og/eller#fysiske#
• Nedleggelse#av#fabrikker,#avdelinger,#kontor#eller#land#
• Informasjonssjefen#taJ#for#å#juge…#
• Seksuell#trakassering#
• Datamaskiner#som#”kræsjer”#eller#sensi:v#data#som#kommer#på#avveie#
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…den(største(krisen(av(dem(alle!(
Utenomjordiske%vesener%som%kidnapper%hele%ledelsen!%
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Hva(kjennetegner(en(god(”story”?((K.V.I.S.A)(
• Konflikt(*(Er#det#noe#vi#mennesker#interesserer#oss#for,#så#er#det#konflikter.#Vik:g#å#huske#på#at#saker#som#ene#og#alene#handler#om#konflikter#all:d#har#en#årsak.#Man#burde#derfor#i#stedet#for#og#bare#fokusere#på#konflikten#seJe#liJ#fokus#på#forholdene#som#ledet#opp#:l#den.#
• Vesentlighet(*(En#nyhetssak#burde#i#de#fleste#:lfeller#være#om#noe#som#har#betydning#for#flest#mulig#mennesker.##
• Iden:fikasjon(*(DeJe#er#et#av#de#sterkere#kriteriene#innen#nyhetssaker.#Kan#en#som#får#nyheten#si#at#«Det#kunne#vært#meg»,#blir#saken#straks#mye#mer#interessant.#Klarer#man#å#gi#saken#nærhet#:l#leseren,#angår#det#dem#i#mye#større#grad.#Man#kan#også#fremskaffe#interessen#ved#at#saken#har#geografisk#eller#kulturell#nærhet.#
• Sensasjon(*(Saker#som#bruker#sensasjonskriteriet#er#nyheter#som#gjør#deg#forskrekket#eller#opprørt#på#en#eller#annen#måte.#Det#er#uvanlige#saker#som#kommer#uventet#og#overraskende,#det#være#seg#ukjent#eller#nyJ.#At#en#vanlig#person#blir#taJ#for#promillekjøring#er#ikke#opprørende,#men#om#denne#personen#var#en#poli:mann,#er#saken#straks#en#annen.##
• Aktualitet(*(Aktualitet#er#et#av#de#leJere#begrepene#innen#nyhetskriteriene,#men#er#også#et#av#de#mest#brukte.#Det#handler#om#nærhet#i#:d.##
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Logisk(for(bedriQen( Logisk(for(media(
Personvern( ”Er(det(hemmelig(er(det(noe(skummelt(på(gang…”(
Størst(er(all:d(best( David(mot(Goliat(
Rasjonell( Emosjonell(
Saksspørsmål( Personspørsmål(
Posi:vt(fokus( Kri:sk(fokus(
Abstrakt,(generelt( Spesifikt,(eksempler(
Helhet( Bruddstykker(
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IT*sikkerhet(i(mediene…(
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Mobil#
Søk#
Sosial#
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hJp://www.flickr.com/photos/loswl/3006536934/#
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Hvor(mange(talspersoner(har(virksomheten(i(dag?(
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Hvor(mange(talspersoner(har(virksomheten(i(dag?(
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Hvor(mange(talspersoner(har(virksomheten(i(dag?(
Antallet#ansaJe#x#venner#x#familieamedlemmer#x#medlemmer#x#partnere#x#
leverandører#x#kunder#x#….#
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og(integrert(
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Det(tar(under(30(sekunder(før(nyheten(sprer(seg…(
Kilde:'SimpliFlying'
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Journalister(henger(seg(på(for(å(få(intervjuer…(
Kilde:'SimpliFlying'
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Stor(oppmerksomhet(naturlig(nok(i(tradisjonelle(medier…(
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…men(først(seks(:mer(e,er(ulykken(kommenterer(flyselskapet(
Kilde:'SimpliFlying'
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…og(i(løpet(av(de(seks(:mene(var(det(null(kobling(mellom(ulykken(og(teamet(som(drev(sosiale(medier…(
Kilde:'SimpliFlying'
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Kriseplan#først#eJer#krisen..#
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Troverdig(synlighet(=(Tillit(
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Normal(situasjon(
Prosess(1((
Prosess(3((
Porsesss(2((
Unormal(situasjon( Normal(situasjon(
Før(krisen(
Ukontrollerbar((hendelse(
Kontroll(på(plass(
Nødvendige(ressurser(på(plass(
Tilbake(:l(normalen(
Krisehåndteringsprosess((
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Krisekommunikasjon(i(5(faser(
• Pre*krise(–(en#klar#prosess#for#håndtering#av#en#krisesituasjon#• Indikasjon(–(klare#retningslinjer#for#hva#man#evnt#skal#gjøre#
• Maks(krise(–(Steng#alle#kommunikasjonskanaler,#maksimer#informasjonsspredning#i#kontrollerte#former#
• Kriseminimering(–(Det#verste#er#over,#gjenoppreJe#kontroll#• Post*krise(–(reparere#organisasjonen##
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Tapte#inntekter#
AnsaJes#arbeidsmoral#
Miste#kunder#
Redusert#omdømme#
Krisehåndtering(&(konsekvensutredning(
Potensielle#konsekvenser#av#en#
krisesituasjon#
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Kilde#:#Trustwave#2013#Global#Security#Report#
Frederik#Wennmark#Trend#Micro#
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Tid'
Endring'
STOR%
LITEN%
Holdning'
Kjennskap'
Kunnskap'
Handling'
Hvilke(endringer(er(man(på(jakt(e,er?(
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Ingen(selskaper(er(for(store(eller(for(små(:l(å(ikke(bli(utsa,(for(en(krise(som(spilles(ut(i(sosiale(medier!(
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@hpnhansen(
Hope%for%the%best,%
plan%for%the%worst….(