HootSuite v.

TweetDeck

Angela Crase

Over 7 million users and

the world’s top brands

trust HootSuite.

I can help you manage all of your social media networks on one dashboard.

I can help you expand your business by monitoring what people are saying about your brand.

I enable you with many tools that measure your business’s performance and social interaction.

TweetDeck is a free application.

I have a very user-friendly interface. My tools are self-explanatory.

You can customize your dashboard, depending on what social media accounts you have.

I can help you manage

more than one twitter

account.

Social Network Management Engage with your audience by managing all of your company’s

social media accounts on one dashboard. Saves time and improves productivityThese are just a few of the social media networks that you can

manage by using HootSuite and TweetDeck:

Cost of Use Both are free to use

HootSuite does however offer a Pro Version for $8.99 a month.

HootSuite Pro gives users access to special tools and features including: bulk scheduling, Google analytics, Facebook Insights integration, and unlimited RSS feeds.

Free 30 day trial of HootSuite Pro

Layout TweetDeck combines all of your accounts into one window

HootSuite displays a tab for each account you add, rather than all of your accounts in one window

TweetDeck is very easy to use. For those who are not great with technology, TweetDeck would

be a good management system.Updated November 1, 2013

TweetDeck now has a redesigned sidebar on the left for easy navigation across columns.

Tabs for different social

media

Schedule Posts

Columns

Business Statistics

URL Shrinker

Customizable Columns

Add Social Media

Compose Update

Lists

Business Activity

Scheduled Updates Both allow you to schedule posts so that they’re

automatically posted at specific times. HootSuite Pro actually allows you to bulk schedule updatesYou can promote your company’s brand without sitting behind

a computer everyday; this can be done on your spare time.

Speed & System RequirementsTweetDeck requires Adobe AIR

This may be a problem for people who are using an older system or a mobile device.

HootSuite only requires an internet browser and can always be used on a mobile device

Users often compliment HootSuite on how well and fast their system functions.

Multiple Accounts Both TweetDeck and HootSuite allows you to save time by

streaming all social profiles into one management system. This enables you to post the same thing to multiple channels at

the same time. This is the best way to reach all of your customers the fastest. The BIG difference is that HootSuite’s features allows you update

your Facebook Business and Brand Pages.

Think about your audience- not all Facebook fans are the same as Twitter followers. With social media management systems you can communicate

with ALL of your customers.

Photos & URLsBoth services allow you to upload photos, but TweetDeck

gives you 3 different photo services.

HootSuite uses it’s own URL shortner

TweetDeck again gives you the option to choose between 4 different URL shortners

Hoo’s Using HootSuite? • "HootSuite is an essential tool for managing

social networks by allowing teams to efficiently track conversations and measure campaign results."- Pete Cashmore, CEO, Mashable

Business Statistics

Facebook Insights let’s you monitor and measure your fans, likes, comments, and page activity. This can be viewed on the HootSuite dashboard.

Google+ Analytics provides measurements of daily growth, number of users added to circle, +1 shares, and posts per day. This feature is available with HootSuite Enterprise, which is great for large corporations.

The Team Analytics features breaks your team down into marketing, support, and sales members. This tracks your team’s assignments such as posts assignment, sent, and resolves. This is a great way to keep updated on your business’s progress.

Google Analytics tracks the site data traffic for your company. This can help you trace revenue and expand your brand.

Team Management ToolHootSuite has a feature that enables a business to create a

“management team”This allows tasks to be split up among the team to improve

communication and responsibilitiesThis feature allows team members to send private messages

to each other through the dashboard

Benefits Using either of these social media management tools can help

you promote your business or brandThis is a way to increase engagement among your audienceEasily track stats and track resultsEasily manage multiple social media accounts on one

dashboardHootSuite send you a FREE weekly e-mail of your business’s

online click summary which tells you: number of clicks per day Geographical info. on the people who click on your name or

product Top referrers Most popular links

And The Winner Is…. HootSuite is a great management tool to promote business or

a specific brand.

TweetDeck seems to be better for personal use.TweetDeck does not offer as many special features as

HootSuite does.

Deciding which to use should depend on your preference and what fits into your company’s social media strategy.

Both services offer great tools to help your business expand and most importantly get engaged with your audience!

References• Taylor Clark- http

://www.taylorclark.co/tweetdeck-vs-hootsuite-which-twitter-client-is-the-best-marketing-tool/

• Common Places- http://www.commonplaces.com/HootSuite• Smirk New Media-

http://smirknewmedia.com/tweetdeck-rehabs-its-look-simplifies-functionality/

• Sazbean- http://sazbean.com/2010/02/04/review-tweetdeck-vs-hootsuite/

• HootSuite- https://hootsuite.com/• TweetDeck- http://tweetdeck.com/