Hootsuite - Digital Transformation: The Role of Social in the Enterprise
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Transcript of Hootsuite - Digital Transformation: The Role of Social in the Enterprise
Welcome to #HootBreakfast
800+of the Fortune 1000
Our customers
13M+Users worldwide
2,500+Enterprise customers
Jaime SteinCustomer Success Executive
@jaimestein
@hootsuite
Digital Transformation
The alignment of business to customers at every touchpoint in their digital journey.
We’re in an era of
unimagined disruption
Source: ‘Digital Transformation’ Report, Altimeter
Social
Real-time
Mobile
2013
2005
Technological disruptionis fueling a fundamental
cultural shift
4.3B
email accounts5.4B social media accounts
Remember 1999?
Baby boomers
Millennials
2011 workforce tipping
point
2026born in an era
of social
Driven by digital natives
Photo credit: KB Photography Blog
Remember these?
60%of people who complain
on Twitter expect a response
within an hour
Source: Twitter
Social Media is now the
second channel of choicefor college information
Source: Ruffalo Noel Levitz Study, 2015
“More than five million high net worth North Americans are likely to use social media
to assist with financial decision-making”
-Forbes
64% of government bodies cite citizen demands as
the primary driver of digital transformation
Source: Digital Transformation in Gov, Deloitte 2015
“41% of people said social media would affect their choice of a specific
doctor, hospital or medical facility”
Source: Demi & Cooper Advertising
The social customer journey
EngagementAwareness AcquisitionEvaluation Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
+169% YOY
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Awareness Evaluation Acquisition Engagement Advocacy
Competitive advantage
Improved customer journey
Increased efficiency
Digital Transformation is the key to winning
Modernized company vision
Empowered workforce
Your employees are your
Secret Weapon
Employee advocacy enables organizations to
leverage their employees in promoting the company’s message.
“Advocate content and interactions are more valuable; buyers see them as authentic
validation, not paid promotion.”
- Forrester, September 2015
Fortune 500 Brand vs. Employee Reach
Brand
Brand
~10
Average # of accounts
~10
Fortune 500 Brand vs. Employee Reach
Brand
~10
Average # of accounts
~10
14,678Average likes/account
1,456Average
followers/account
X
Fortune 500 Brand vs. Employee Reach
Brand
~10
Average # of accounts
~10
14,678Average likes/account
1,456Average
followers/account
Total Reach
X 1,736,079Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
Brand
EntireWorkforce~163,500 employees
~10
Average # of accounts
~10
14,678Average likes/account
1,456Average
followers/account
Total Reach
X 1,736,079Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
Brand
EntireWorkforce~163,500 employees
~10
Average # of accounts
~10
14,678Average likes/account
1,456Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X 1,736,079Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
Fortune 500 Brand vs. Employee Reach
Brand
EntireWorkforce~163,500 employees
~10
Average # of accounts
~10
11Average friends/account
25Average
followers/account
14,678Average likes/account
1,456Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
Average F500 employees collectively have ~10x more social reach than combined brand accounts
Brand
EntireWorkforce~163,500 employees
~10
Average # of accounts
~10
11Average friends/account
25Average
followers/account
14,678Average likes/account
1,456Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079Est. reach of Brand
22,236,000Est. reach of Entire
Workforce
The cost of those 22M impressions would be approximately $33,000.
Are you ready for Digital Transformation?
C-Suite Marketing Selling Employee Engagement
Customer Service
Thank you.
Panel DiscussionDigital Transformation:
Challenges & Opportunities in Malaysia
Moderator
Alison NgCustomer Success Manager
Hootsuite
@AlyVds
#HootBreakfast
Panel
Chris SanigaVP Customer Success
Hootsuite
@CSaniga
#HootBreakfast
Emily LimManager Director
Lion & Lion
@LionLionDigital @Maxis
Bernard LeeHead of Communications
Maxis