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Hoosick Rising 1 - Kickoff - ED 101
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Transcript of Hoosick Rising 1 - Kickoff - ED 101
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Project Initiation
May 14, 2014
Presentation By:
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Tonight’s Objectives?
1. Inform Leadership about Economic Development
• History of the economic development
• How economic transformation is impacting Hoosick
• What economic development means for Hoosick
• Ingredients for success
• What works in rural communities
2. Begin Capacity Building Process – Recruitment Campaign
• Why this is important
• The steps for building capacity and leadership in Hoosick
3. Discuss Existing Ideas
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History of Economic Development?
• History of the revitalization
• Poverty programs (1960’s)
• Urban renewal (60’s-70’s)
• Community development (1970’s-80’s)
• Planning (1980’s)
• Economic development (1990’s)
• Until 2008 - Fostering Private Investment
• Industrial parks
• Business attraction
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Economic Transformation
Source: Dr. John Finlay
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What is Economic Development Now?
Less about
• Marketing, Attraction & Incentives
More About
• Entrepreneurship & Innovation
• Collaboration – regionally
• Universities and Colleges
• Workforce
• Quality of life
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What is Economic Development Now?
More About
• “Emerging technologies, creative individuals, small groups and companies, interlocking networks, connecting and disconnecting in the processes of continuous innovation.”
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Critical Ingredients To Success
1. Sound Feasible Plan
2. Funding & Incentives
3. Leadership – build capacity and manage implementation
But There Is More Now…..
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What Are The Most Successful RuralCommunities Doing?
• Creating business friendly environments
• Changing the culture of how a community perceives a business
• Streamlining business process
• Reducing individual interpretation of zoning regulations
• Welcoming
• Take care of what they have
• Entrepreneurship
• Quality of Life
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Successful Projects Require:
FinancialFeasibility
Citizen/Political Feasibility
MarketFeasibility
“Successful development initiatives require a sound understanding of market
trends, financial viability, and political feasibility.”
~Robert Camoin
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Project Scope
• Project Kickoff Meeting
• Community engagement, leadership, and capacity building
Recruitment Strategy
Community Leadership Training
• Economic Profile
Interviews
Review existing plan and fill in data-gaps
Retail sales/leakage analysis
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• Strengths Weaknesses Opportunities Threats (SWOT)
• Initiatives & Priority Projects
• Action Plan Matrix
• Draft & Final Strategy
• Quarterly Check-In
Understanding how community interacts
Community Leadership Training
Project Scope
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Moving Hoosick Rising Forward
Capacity Building Process
1. Branding the effort
2. Create excitement and interest
3. Attract the most vital resource – PEOPLE
4. Education and training:
• Rural economic development
• Leadership
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Moving Hoosick Rising Forward: Let’s Get Started
Tonight: Kick off the Recruitment Campaign
Need volunteers to:
• Agree upon brand/theme
• Develop the message
• Disseminate the message
• Plan Community Leadership Session (next visit)
• Lead social media advocates
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Rising
Recruitment Campaign: Let’s Get Started
1. Brand the effort: We think Hoosick Rising works!
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Zoning
Downtown Businesses
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Recruitment Campaign: Let’s Get Started
2. Craft the message
• What is Hoosick Rising about? What will we achieve?
• Why should residents and businesses get involved?
• How do people get involved? (Call to Action)
3. Disseminate the message
• Where does the Hoosick community get its local news?
• How to residents find out about local events?
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Recruitment Campaign: Let’s Get Started
4. Plan Community Leadership Session
• Economic development overview
• Strategic planning
• Role of community for planning and implementation
• Community leadership, project management
• Recruitment
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Recruitment Campaign: Let’s Get Started
5. Recruit Social Media Advocates
• Group of 15-20 people with large social media networks
• Share updates about Hoosick Rising efforts with their networks
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What are your project ideas?
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Conclusion: Hoosick Rising Steps
1. Build capacity - “Strength in numbers”
2. Build knowledge among the numbers
3. Identify and develop leadership
4. Create a plan of action based on consensus and buy-in
5. Develop the implementation management structure
6. Implement
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Reading Resources
Camoin Blog Articles
1. Three Things You Can Do to Help Your Region Transition to a New Economic Era, by Rob Camoin
2. Searching for a New Dynamic: Rethinking Economic Development, by Jim Damicis
3. The Importance of Local Social Networks for Economic Development, by Jim Damicis
4. Lessons in Downtown Redevelopment Success: The Story of Schenectady's Comeback, by Michael N’dolo
5. Implementation Success: Revisiting the Friends of Old Seven Impact Analysis, by Rachel Selsky
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Assignments: Hoosick Rising Steps
Camoin Blog Articles
7. Land Assembly: A Brief Overview, by Christa Franzi
8. The Role of Economic Development Organizations in Real Estate Development, by Rachel Selsky
9. Historic Mill Building Reuse Project – Success through Persistence and Multifold Incentives, by Michael N’dolo
http://www.camoinassociates.com/blog/
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