Hood Jeans Social Media Case Study

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Hood JeansSocial Media Case Study


We helped Hood Jeans to create one of the most engaged communities of bikers on the internet.


We also helped them expand into new foreign markets, targeting bikers in New Zealand, Australia, USA and Europe.


We listened to, and engaged with bikers worldwide over a 6 month campaign. We gave Hoods audience what they wanted, creating continuous viral content over 5 key networks.


Facebook ‘talking about this’ averaged at 36.79% and the campaign generated over 5,000 cross network connections for Hood.

Date 03/05/2012 25/03/2012 14/04/2012 05/04/2012 24/05/2012 13/06/2012 07/03/20120

500

1000

1500

2000

2500

3000

The number of people who engaged with Hood Jeans page. Engagement includes any click or story

created. (Unique Users)


Web traffic increased by 58.2% year on year. With a combination of Facebook, Twitter, Tumblr and Reddit leading the way.


Hoods online sales almost doubled year on year. Including a 400% increase in overseas sales.


The result - we are now Hood Jeans retained internet marketing agency managing global SEO as well as seasonal social campaigns.

“We are delighted with the result of My

Social Agency’s work. They are professional,

transparent and knowledgeable in their field. We look forward to a lasting

and profitable relationship”

Managing Director – Hood Jeans

Hood Jeans Social Media Case Study

Business

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