A Cardinal's Guide to Personal Branding An Honors Tbesis (HONR 499)
Honr 299 Longitudinal Topic
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Transcript of Honr 299 Longitudinal Topic
INTRODUCTION
Toothpaste is colloidal substance used for hygienic and cosmetic
purposes. It consists of an abrasive, a detergent, a binder, a humectant,
a sudser, water, plus some additional substances like sweeteners,
flavorings, and coloring agents. Most toothpastes also contain a
fluoride compound as well as a compound that helps to prevent tartar
build up. Nearly all toothpastes these days have some sort of whitening
agent as well. Toothpastes for sensitive teeth, like Sensodyne, also
contain some desensitizing agents to reduce sensitivity.
HISTORY
Toothpaste has been around for over 4,000 years. Originally its purpose
was solely cosmetics. It wasn’t until the 20th century that modern
toothpaste was invented with the purpose of removing foreign particles,
like pieces of food, from your mouth.
Because the purpose was removing stains, harsh abrasives were used as
the primary ingredient. Some of these ingredients include verdigis,
ground fish bones, sand and pumice, table salt, and even strong acids.
It was finally invented as we know it, or similar, by a 23-year old dental
surgeon, with chalk being one of the primary ingredients, and it was
sold in jars.
ABRASIVES
Every toothpaste contains some sort of an abrasive compound that does
most of the cleaning. It works to remove stains, plaque, and foreign
particles from your mouth. Some common abrasives are hydrated silica,
calcium carbonate, and sodium bicarbonate.
Most abrasives are gentle enough that they pose no harm to your teeth. Too
strong of abrasives can damage teeth by wearing away enamel. This
can lead to the exposure of dentin, the sensitive material which make
up your teeth, leading to discomfort.
DETERGENTS & SUDSERS
Like abrasives, detergents are used in toothpaste to clean. They
supplement the abrasives because detergents are surfactants, so they
interact well with both the stain or particle and the water, helping to
more effectively remove them. The most commonly used detergent is
sodium lauryl sulfate but sodium bicarbonate also acts as a detergent.
This detergent also acts as the most common sudser. A sudser is also a
surfactant, so it lowers the surface tension of water, allowing bubbles to
form more easily. The foam helps clean more efficiently by expanding
the volume, dislodging particles, and give a better feel to the user.
BINDERS
Binders are what hold the solid and liquid parts of toothpaste together and
thicken the ingredients to make them into the colloidal substance.
Without the binder the toothpaste would be more like a suspension
where the solid parts would settle out and need to be shaken or stirred
before use, like paint. Some common binders are karaya gum,
bentonite, sodium alginate, methylcellulose, carrageenan, and
magnesium aluminum silicate.
HUMECTANT
Humectant acts as a moisturizer for the toothpaste. Without it, the paste
would easily dry out. Because the paste is made of both solid and liquid
parts, the humectant helps keep them together, along with the binder.
Commonly used humectants are sorbitol and glycerin. These two
compounds, and others used as humectants, often add coolness or
sweetness to the toothpaste.
FLUORIDE, SWEETENERS & FLAVORINGS
It’s standard for toothpastes to contain some form of fluoride, which
strengthens tooth enamel and prevents decay. Because our saliva and
the plaque that builds up are naturally acidic, they can, over time,
dissolve the enamel. Scientists are still not completely sure how
fluoride repairs the enamel, but they believe it happens through a series
of chemical reactions called remineralization. Commonly used fluorides
are sodium fluoride, sodium monofluorophosphate, and stannous
fluoride.
Most toothpastes contain some supplemental sweetening to enhance the
flavor. Saccharin is the most commonly used artifical sweetener
because it has a long shelf life and does not contribute to the formation
of cavities.
It is common for toothpastes to have some flavoring to enhance the taste.
Usually the flavor added is some variety of mint, because it is
associated with freshness.
COLORING, BLEACHING & DESENSITIZING
AGENTSColoring appears on toothpaste simply because they make them more
aesthetically pleasing. Colors are mixed in separate vats, and then
carefully combined in the correct proportion to the toothpaste before
being pumped into the tube.
Nearly all toothpastes contain a bleaching agent because many people
wish to have whiter teeth and remove stains. Two common bleaching
agents are carbamide peroxide and citric acid.
Desensitizing agents are popular in select brands of toothpastes for people
who experience sensitivity to hot and cold due to the exposure of the
sensitive dentin. Some common desensitizing agents are sodium
fluoride, strontium chloride, and potassium nitrate.
PREPARATION
Essentially toothpaste is made by
combining all the aforementioned
ingredients into a large vast and
mixing them all together. Each
measurement is taken manually,
then mechanically to ensure
efficiency.
After the toothpaste is mixed, the
tubes are prepared by being
cleaned in blowers and vacuums
to remove all dust particles.
The final step before boxing a
shipping is stamping on the
expiration date.
EXPIRATION
Most toothpastes have expiration dates that are about two years from the
manufacture date. The ADA requires that toothpaste has an expiration
date because it contains fluoride, which loses potency over time.
Despite being a colloid, many toothpaste manufacturers claim that their
toothpastes will separate out over time, which is another reason for the
expiration date.
The compounds containing the flavor can also dissipate over time, which
would cause the paste to have a bad taste.