HONORARMODELL Say it with Milka Campaign 2015 In AUSTRIA · PDF fileSIWM CAMPAIGN 2015 CARAT...
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CARAT SIWM CAMPAIGN 2015 HONORARMODELL Say it with Milka Campaign 2015 In AUSTRIA
Transcript of HONORARMODELL Say it with Milka Campaign 2015 In AUSTRIA · PDF fileSIWM CAMPAIGN 2015 CARAT...
CARAT SIWM CAMPAIGN 2015
HONORARMODELL
Say it with Milka Campaign 2015 In AUSTRIA
CARAT SIWM CAMPAIGN 2015
Show the product variety of Milka pralines
Make people aware of the online shop and the possibility to personalise the products
Generate awareness and word-of-mouth
Be creative and bring the Milka tenderness to life
OBJECTIVES FOR „SAY IT WITH MILKA“
CARAT SIWM CAMPAIGN 2015
CAMPAIGN STRUCTURE: BROAD CAMPAIGN + INTERACTIVE HIGHLIGHT
Broad Campaign
national
Duration: cw 39 – cw 47
Citylights in main Austrian cities,
broad digital and mobile campaign,
digital screens in tube stations in Vienna
Interactive Highlight Duration: 24th-30th September
Interactive 3 Bus/Tram-Shelter and 1 Beamboard
CARAT SIWM CAMPAIGN 2015
INTERACTIVE HIGHLIGHT – HOW DOES IT WORK
3 bus-stations in Vienna are fully branded with the range of Milka pralines. There was a large screen placed in all of those stations. Additionally we booked a beamboard-screen.
Step1: Per station 2 promotors are activating people to send tender wishes to their loved ones. The tender wishes are typed on an iPad and a photo is taken afterwards.
Step2: Right after sending the tender wish it appears on the large screen and is integrated in a loop that runs day and night.
Step3: All attendees receive their photo by email as well as a discount coupon for the Milka pralines online store where they could use the sent photo to personalise their pack of Milka pralines.
CARAT SIWM CAMPAIGN 2015
PHOTOS SHELTER-BRANDING AND PROMOTION TEAM
CARAT SIWM CAMPAIGN 2015
PHOTOS SCREEN/BEAMBOARD
CARAT SIWM CAMPAIGN 2015
TENDER MESSAGES
CARAT SIWM CAMPAIGN 2015
TENDER MESSAGES
CARAT SIWM CAMPAIGN 2015
TENDER MESSAGES
CARAT SIWM CAMPAIGN 2015
Outcome of this interactive Highlight
• Over 1.000 participants in just one week!
• Social shares of the photos/tender greetings.
• High attention of all people passing by.
• Many happy faces.
• Increase of online-store visits and personalised product orders: tbd.
CARAT SIWM CAMPAIGN 2015
THANKS A LOT!
CARAT SIWM CAMPAIGN 2015
