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Deutsche Bank Markets Research
Asia
Hong Kong
Property
Property
Industry
Hong Kong Property
Date
12 February 2015
Industry Update
CBRE luncheon takeaways on retail property market in HK and APAC
Flat outlook on the Hong Kong retail property market in 2015
________________________________________________________________________________________________________________
Deutsche Bank AG/Hong Kong
Deutsche Bank does and seeks to do business with companies covered in its research reports. Thus, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision. DISCLOSURES AND ANALYST CERTIFICATIONS ARE LOCATED IN APPENDIX 1. MCI (P) 148/04/2014.
Tony Tsang
Research Analyst
(+852) 2203 6256
Jason Ching, CFA
Research Analyst
(+852) 2203 6205
Top picks
New World Dev (0017.HK),HKD9.19 Buy
SHK Properties Ltd (0016.HK),HKD123.30 Buy
Henderson Land Dev. Co. (0012.HK),HKD53.95
Buy
Sino Land Co (0083.HK),HKD12.52 Buy
Source: Deutsche Bank
Companies Featured
New World Dev (0017.HK),HKD9.19 Buy
SHK Properties Ltd (0016.HK),HKD123.30 Buy
Henderson Land Dev. Co. (0012.HK),HKD53.95
Buy
Sino Land Co (0083.HK),HKD12.52 Buy
Hongkong Land Holdings Ltd (HKLD.SI),USD7.88
Sell
Great Eagle Hldgs (0041.HK),HKD26.80 Sell
Hysan Development (0014.HK),HKD37.75 Sell
Source: Deutsche Bank
We hosted an investor luncheon with Marcos Chan, Head of Research, Hong Kong, Macau & Taiwan and Jonathan Hsu, Director of Research, Asia Pacific, on the retail property market in Hong Kong and Asia Pacific. In summary, CBRE believes Asia Pacific has the strongest growth prospects with new retailers still keen on expansion. In Hong Kong, CBRE expects a steady outlook in 2015 as improving job market and continuous income growth are to be offset by consolidation among retailers and high vacancy. Specifically, CBRE expects a switch in demand drivers from high-end towards the mid-market focus while overall retail rents are expected to fall by 5%.
Expects overall retail rents in Hong Kong to fall by 5% in 2015 In 2014, Hong Kong’s total visitor arrivals rose 12% YoY to 60mn, but retail sales recorded no growth, suggesting a decline in tourist spending. In particular, watch & jewellery and electrical goods registered declines of 14% YoY and 8% YoY, respectively, highlighting a change in the consumption pattern of visitors. Consequently, overall rents stayed flat on falling demand from high-margin retailers. Looking ahead, CBRE believes improving job market prospects, continuous income growth and potential wealth effect should help to drive retail sales. Nevertheless, it believes consolidation among retailers, higher vacancy and mainland tourists having more alternative travel destinations will offset the positive factors. Hence, CBRE expects overall rents to fall 5% in 2015, rents in Tier-1 prime to be flat, but rents in Tier-2 prime to fall 10%. Rents in further outer areas are likely to fall even more.
Demand driver to shift towards the mid-market segment in Hong Kong CBRE expects 2015 to be market driven more by mid-market consumption as consumer demand shifts from high-end to a mid-market focus. Overall, mid-market tenants would be more cost conscious and there would be increased consolidation of shops (i.e. reducing needs for secondary shops) in 2015. This will likely lead to reduced aggregated demand and higher vacancy, and would have an adverse impact on rental growth, especially in non-prime shopping areas. On the other hand, it believes e-commerce will not be a big threat for malls in Hong Kong given its relatively small size, with experience-type and lifestyle consumption being the key element of Hong Kong malls. However, it believes the biggest issue facing Hong Kong is capacity constraint to host more tourists.
Tokyo to see the strongest rental growth of 10% in 2015 Globally, retailer sentiment towards APAC has remained fairly positive. Although consumer sentiment fell in 2014, overall consumer sentiment remained positive. Retailers are still keen on expansion in the region. The top four retailer-categories in expanding into APAC are: luxury & business, mid-range fashion, specialist clothing, coffee & restaurants. In terms of rental outlook for 2015, CBRE is most positive on Tokyo, expecting rental growth of about 10%, followed by Beijing (about 5%) and Shanghai (4.5%). Meanwhile, CBRE sees low risk of oversupply for Tokyo, and also low risks of oversupply in prime locations in Beijing and Shanghai, but there are medium-high risks of oversupply for suburban areas in Beijing and Shanghai.
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Key takeaways from CBRE investor luncheon
Flat outlook on Hong Kong retail property market in 2015
The following are the key takeaways from the CBRE luncheon:
On Asia retail market
1) Globally, CBRE expects retail in Asia Pacific to show stable growth rates in
2015, while the US should show stronger rate of growth, followed by Europe.
2) In Asia Pacific, CBRE expects divergent performances among the different
countries.
Figure 1: GDP growth in APAC countries
Source: CBRE Research
3) Globally, overall retailer sentiment on APAC has remained fairly positive.
Although consumer sentiment fell in 2014, overall consumer sentiment
remained positive. In addition, consumer sentiment in APAC in general is more
positive than other regions. Consumer sentiment is particularly strong in India,
Indonesia, Philippines, Thailand, China, Hong Kong, Vietnam, New Zealand
and Singapore.
4) In 2014, there were 465 new retailer entrants across APAC, which almost
doubled that in 2012, reflecting continuously strong retailer interest in APAC.
5) The top four retailer-categories in expanding into APAC are: luxury &
business, mid-range fashion, specialist clothing, coffee & restaurants. CBRE
identifies the following key trends:
a) top-tier luxury brands have become more cautious on China and Hong
Kong and have started to consolidate their sales network in China and
Hong Kong due to weakening sales growth;
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b) More luxury retailers are expanding into Japan and Australia.
c) More mid-range retailers are focusing on gateway cities in Greater
China and Japan.
d) F&B growth has been strong due to increased sophistication of
consumers in APAC. More consumers are spending more on experience
consumption.
e) Landlords are now keen to introduce more F&B elements to retain and
prolong foot traffic.
Figure 2: Positive retail sentiment in APAC
Source: CBRE Research
Figure 3: Number of new retailer entrants across APAC
Source: CBRE Research
6) For new retailer entrants in 2014, Tokyo saw the highest demand as a
destination for international retailers, followed by Singapore, Taipei, Hong
Kong, and Beijing.
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7) Tokyo retail rents rose 21% in 2014, the strongest in APAC, followed by
Manila, Sydney CBD, Melbourne CBD, Beijing, Taipei and Shanghai. Hong
Kong and Guangzhou saw negative growths in 2014. Many retailers are
expanding into Tokyo and Seoul to capture the growing mainland tourist
arrivals and their consumption.
Figure 4: Number of new entrants in major cities of APAC
Source: CBRE Research
Figure 5: Rental growth in YoY and QoQ in major cities of APAC
Source: CBRE Research
8) In terms of rental outlook for 2015, CBRE is most positive on Tokyo, with
expected rental growth of about 10%, followed by Beijing (with expected rental
of about 5%) and Shanghai (with expected rental growth of 4.5%). On the risk
of oversupply, CBRE sees low risk of oversupply for Tokyo, and also low risks
of oversupply in prime locations in Beijing and Shanghai, but there are
medium-high risks of oversupply for suburban areas in Beijing and Shanghai.
On the other hand, CBRE expects rental declines of about 5% for retail
properties in Hong Kong.
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9) In China, the Hong Kong landlords are doing better than local property
companies because they have stronger experience and expertise.
10) CBRE expects cap rates in Beijing to rise slightly and cap rates in Shanghai
to be flat.
11) Overall, CBRE expects slower expansion of retailers with higher focus on
prime locations, and there should be more expansion in Australia, Japan,
Taiwan, South East Asia and India, while there should be less expansion in
China, Hong Kong, and Singapore.
12) The key risks for retailers in APAC in 2015 are rising occupancy costs. The
key risk for landlords in APAC is rising new supply. CBRE sees Tokyo, prime
areas on Beijing and Shanghai, Taipei, Sydney, Melbourne and Auckland as
landlord markets, and hence there will likely be upward rental revisions. On the
other hand, CBRE sees Hong Kong, Guangzhou, Shenzhen and suburban areas
of Beijing and Shanghai as tenant markets and hence there will likely be more
rental downsides.
Figure 6: Retail supply, rental and yield outlook in major cities of APAC
Source: CBRE Research
Hong Kong retail
1) Hong Kong is still the most expensive in terms of retail rents in APAC, with
average retail rents of US$4,333psf per annum, followed by Tokyo, with
average retail rents of US$984psf.
2) Since the implementation of the individual visit scheme in 2003, Hong Kong
has recorded double-digit retail sales growth in 6 out of 10 years, driving
strong retail rental growths in Hong Kong. For example, mainland Chinese
tourist spending accounted for 34% of total retail sales in Hong Kong in 2013,
up sharply from 14% in 2004.
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Figure 7: Contribution of HK retail sales in 2004 Figure 8: Contribution of HK retail sales in 2013
Source: CBRE
Source: CBRE
3) Tourist arrival growth is very important for Hong Kong retail sales.
4) In 2014, 60mn tourists entered Hong Kong. Surprisingly, the Occupy Central
movement did not affect tourist arrivals in Hong Kong.
Figure 9: Retail rents in major cities of APAC
Source: CBRE Research
5) However, there has been a change in consumption pattern of the mainland
Chinese – they are spending less on luxury items. For example, in 2014,
spending on watch & jewellery dropped 14% YoY, while spending on electrical
goods fell 8%.
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Figure 10: Tourist growth from 2005 to 2014 Figure 11: Retail sales growth from 2012 to 2014
Source: CBRE
Source: CBRE
6) Domestic consumption went up by 2% in 2014. However, overall retail sales
in Hong Kong have gone down by 0.2% in 2014, implying that tourist spending
in Hong Kong has declined. The reasons could be: a) Mainland tourists having
more other alternative destinations around the world; b) slowing economic
growth in China.
7) Luxury retailers are slowing down on their expansions in Hong Kong.
However, mid-end retailers are still keen to visit Hong Kong.
8) Shopping centers should be doing fine. However, there are rising vacancies
for street-front shops. Retailers have become more cautious on paying up or
paying high rents for street-front shops.
Vacancy of street-front shops especially in prime shopping areas have
continued to go up. More retailers and landlords start to realize this reality.
9) For the full-year of 2014, rents for prime-street shops fell 0.1% YoY on
average (down 0.2% YoY in 4Q14).
10) CBRE is not that negative on the retail outlook in 2015. Hong Kong is
relatively weaker among APAC from a domestic point of view:
a) The job market prospect is not that bad.
b) Salary rise is likely for 90% of employers surveyed, according to Hudson.
c) In the Budget for 2015, there potentially would be tax refund and other tax
incentives.
d) There could also be a low-base rebound given the weak growth in 2014.
That said, these factors, though they are positive factors, are unlikely to create
a big spin in retail sales and retail rents.
11) However, given the continued economic and structural reform in China
(including continued anti-corruption) and that the mainland tourists now have
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more alternative travel destinations, luxury consumption in Hong Kong is
unlikely to see healthy growth.
12) In addition, retailers also see the lack of warehouse spaces in Hong Kong
being a problem.
13) CBRE expects 2015 to be market driven more by mid-market consumption
as consumer demand is shifting from high-end to a mid-market focus. Overall,
mid-market tenants would be more cost conscious, and there would be more
consolidations of shops (i.e. reducing needs for secondary shops) in 2015. This
will likely lead to reduced aggregated demand and higher vacancy, and would
affect occupancy and rents in the non-prime shopping areas.
14) Hence overall, CBRE expects overall rents to fall 5% in 2015, rents in Tier-1
prime to be flat, but rents in Tier-2 prime to fall 10%. Rents in further outer
areas would likely fall even more.
15) CBRE expects rents of shopping centers to be more resilient because
landlords could choose between fixed and turnover rents and they could alter
tenant mix in the mall (due to the presence of a waiting list of tenants wanting
to get into the shopping mall).
16) CBRE believes TST and CWB would be doing better than Central because
Central is more focusing on very-luxury, big-ticket-consumption types of
tenants.
17) On new supply in Hong Kong, CBRE expects 1.2msf of new supply of
shopping malls in 2015, and most of this new supply will be in non-core areas.
For the new supply in core areas, most of them are in Ginza-style shopping
towers, which are mainly good for F&B and service-type of tenants. Hence,
overall, CBRE sees no major supply risks in 2015.
Figure 12: Non-street shop retail completions
Source: CBRE Research
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18) E-commerce is not a big threat for malls in Hong Kong, because Hong
Kong is small, and experience-type and lifestyle consumption are the key
element of Hong Kong malls.
19) CBRE sees capacity constraint the biggest issue for Hong Kong.
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Taking a look at valuations
Figure 13: HK property – valuation table
DB Trade Report Mkt Cap
12M Daily T/O
11 Feb Target Implied Est. NAV EPS PE(x)
Company Ticker Rating Ccy Ccy USDm USDm Price Price Upside NAV Disc FY14E FY15E FY16E FY14E FY15E FY16E
Covered
SHKP 16 HK Buy HKD HKD 45,160 59.13 123.90 124.20 0% 165.6 -25% 7.99 8.18 8.18 15.5 15.1 15.1
MTRC 66 HK Buy HKD HKD 26,013 9.14 34.60 32.59 -6% 46.6 -26% 1.69 1.90 2.02 20.5 18.2 17.1
Wharf 4 HK Hold HKD HKD 23,318 34.78 59.65 60.38 1% 100.6 -41% 3.97 4.46 4.77 15.0 13.4 12.5
Henderson Land 12 HK Buy HKD HKD 20,896 21.38 54.00 59.30 10% 84.7 -36% 2.90 2.96 3.08 18.6 18.3 17.5
Hongkong Land HKL SP Sell USD USD 18,540 10.79 7.88 5.55 -30% 8.5 -8% 0.37 0.35 0.36 21.5 22.3 22.1
Link REIT 823 HK Buy HKD HKD 14,985 26.54 50.70 42.14 -17% 31.1 63% 1.58 1.70 1.85 32.0 29.8 27.5
Hang Lung 101 HK Buy HKD HKD 12,726 13.01 22.00 31.67 44% 42.2 -48% 1.23 1.37 1.30 17.9 16.0 17.0
New World Dev 17 HK Buy HKD HKD 10,559 20.99 9.21 12.30 34% 20.1 -54% 0.74 0.81 0.87 12.5 11.4 10.6
Sino Land 83 HK Buy HKD HKD 9,854 9.40 12.60 15.72 25% 19.6 -36% 0.83 0.85 0.88 15.1 14.9 14.4
Hysan Dev 14 HK Sell HKD HKD 5,228 5.24 38.10 26.18 -31% 43.6 -13% 1.98 1.96 1.89 19.2 19.5 20.2
Kerry Properties 683 HK Hold HKD HKD 5,013 6.50 26.90 32.10 19% 58.3 -54% 2.47 2.50 2.80 10.9 10.8 9.6
Great Eagle 41 HK Sell HKD HKD 2,233 1.39 26.40 20.05 -24% 44.0 -40% 2.49 2.44 2.54 10.6 10.8 10.4
Shun Tak 242 HK Hold HKD HKD 1,413 2.23 3.60 4.00 11% 11.5 -69% 0.51 0.46 0.52 7.1 7.8 6.9
Langham Hospitality Investments
1270 HK Hold HKD HKD 931 0.80 3.57 3.75 5% 5.3 -32% 0.25 0.23 0.25 14.2 15.3 14.5
Not Rated
Swire Properties 1972 HK NR HKD HKD 19,013 6.56 25.20 NA NA NA NA 1.20 1.21 1.26 21.0 20.8 19.9
Wheelock 20 HK NR HKD HKD 11,137 6.13 42.50 NA NA NA NA 4.47 5.67 6.09 9.5 7.5 7.0
Chinese Estates 127 HK NR HKD HKD 5,732 0.51 23.30 NA NA NA NA NA NA NA
Hopewell 54 HK NR HKD HKD 3,253 3.63 28.95 NA NA NA NA 1.45 1.57 2.25 20.0 18.5 12.9
K. Wah Int'l 173 HK NR HKD HKD 1,420 1.44 3.95 NA NA NA NA 0.26 0.37 0.53 15.2 10.6 7.5
Wing Tai Properties 369 HK NR HKD HKD 837 0.12 4.85 NA NA NA NA 0.34 0.31 0.22 14.3 15.6 22.0
Overall average -29% 16.1 15.4 14.8 Source: Deutsche Bank estimates, Company data, Bloomberg Finance LP Consensus estimates for companies NR
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Figure 14: HK property – valuations table (cont.)
EPS growth % BVPS PB(x) DPS Dividends yield % Net gearing %
Company Ticker FY14E FY15E FY16E FY14E FY15E FY16E FY14E FY15E FY16E FY14E FY15E FY16E FY14E FY15E FY16E FY14E FY15E FY16E
Covered
SHKP 16 HK 1 2 - 160.3 163.0 163.0 0.8 0.8 0.8 3.4 3.4 3.4 2.7 2.7 2.7 15.7 14.5 13.7
MTRC 66 HK 14 13 6 26.9 27.9 29.0 1.3 1.2 1.2 0.9 0.9 0.9 2.7 2.7 2.7 17.9 22.7 24.8
Wharf 4 HK 1 12 7 93.3 96.1 99.2 0.6 0.6 0.6 1.8 1.8 1.8 2.9 3.0 3.0 23.3 20.2 11.8
Henderson Land 12 HK (13) 2 4 84.6 86.4 88.3 0.6 0.6 0.6 1.1 1.1 1.2 2.0 2.1 2.2 18.4 17.0 14.9
Hongkong Land HKL SP (8) (3) 1 11.7 11.9 12.1 0.7 0.7 0.7 0.2 0.2 0.2 2.2 2.4 2.4 12.4 12.8 13.4
Link REIT 823 HK 8 8 8 30.6 32.0 32.0 1.7 1.6 1.6 1.6 1.7 1.8 3.1 3.4 3.6 14.4 14.0 13.8
Hang Lung 101 HK 3 11 (5) 28.3 28.9 29.4 0.8 0.8 0.7 0.8 0.8 0.8 3.5 3.5 3.5 0.0 1.7 3.5
New World Dev 17 HK (22) 9 8 18.6 19.3 20.2 0.5 0.5 0.5 0.4 0.4 0.4 4.6 4.6 4.6 29.1 27.3 25.4
Sino Land 83 HK (25) 1 4 18.6 18.9 19.3 0.7 0.7 0.7 0.5 0.5 0.5 4.0 4.0 4.0 -5.3 -2.9 -3.3
Hysan Dev 14 HK (7) (1) (4) 62.5 63.3 64.0 0.6 0.6 0.6 1.2 1.2 1.1 3.1 3.1 3.0 0.3 0.6 0.8
Kerry Properties 683 HK (16) 1 12 52.9 54.7 56.7 0.5 0.5 0.5 0.8 0.8 - 3.0 3.2 0.0 36.6 34.6 27.2
Great Eagle 41 HK (5) (2) 4 81.8 85.5 89.3 0.3 0.3 0.3 0.6 0.6 0.6 2.5 2.4 2.4 23.3 20.6 17.9
Shun Tak 242 HK 310 (9) 12 7.7 7.9 8.4 0.5 0.5 0.4 0.1 0.1 0.1 2.8 2.6 2.9 3.0 5.7 16.9
Langham Hospitality Investments
1270 HK 15 (7) 6 5.0 5.0 5.0 0.7 0.7 0.7 0.3 0.3 0.3 8.4 7.7 8.1 63.0 63.0 63.0
Not Rated
Swire Properties 1972 HK 19 1 4 35.4 36.0 36.6 0.7 0.7 0.7 0.6 0.6 0.7 2.5 2.6 2.6 17.1 17.8 17.6
Wheelock 20 HK 13 27 8 86.3 92.4 97.9 0.5 0.5 0.4 1.1 1.3 1.4 2.6 3.0 3.3 60.6 52.0 41.3
Chinese Estates 127 HK NA NA NA NA NA NA NA NA NA NA NA NA
Hopewell 54 HK (2) 8 43 49.4 51.3 52.5 0.6 0.6 0.6 1.1 1.1 1.1 3.9 3.9 3.9 0.1 2.3 3.3
K. Wah Int'l 173 HK (50) 43 42 10.2 10.4 10.9 0.4 0.4 0.4 0.2 0.2 0.2 3.8 3.8 3.8 32.1 24.7 -6.0
Wing Tai Properties 369 HK 10 (9) (29) NA NA NA 0.1 0.1 0.1 2.9 2.9 2.9 NA NA NA
Overall average 13 5 6 0.7 0.7 0.7 3.3 3.3 3.2 19.1 18.5 15.7 Source: Deutsche Bank estimates, Company data, Bloomberg Finance LP Consensus estimates for companies NR
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Figure 15: HK Property Disc to NAV
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Source: Deutsche Bank
Figure 16: HK Property P/E Figure 17: HK Property P/B
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Source: Company, Deutsche Bank, Bloomberg Finance LP
Source: Company, Deutsche Bank, Bloomberg Finance LP
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Figure 18: Developer discount to NAV Figure 19: Landlord discount to NAV
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Source: Company, Deutsche Bank, Bloomberg Finance LP
Figure 20: Developer P/E Figure 21: Landlord P/E
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Source: Company, Deutsche Bank, Bloomberg Finance LP
Figure 22: Developer P/B Figure 23: Landlord P/B
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Source: Company, Deutsche Bank, Bloomberg Finance LP
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Appendix 1
Important Disclosures
Additional information available upon request
Disclosure checklist
Company Ticker Recent price* Disclosure
SHK Properties Ltd 0016.HK 123.30 (HKD) 12 Feb 15 14,17 *Prices are current as of the end of the previous trading session unless otherwise indicated and are sourced from local exchanges via Reuters, Bloomberg and other vendors . Data is sourced from Deutsche Bank and subject companies.
Important Disclosures Required by U.S. Regulators
Disclosures marked with an asterisk may also be required by at least one jurisdiction in addition to the United States. See Important Disclosures Required by Non-US Regulators and Explanatory Notes.
14. Deutsche Bank and/or its affiliate(s) has received non-investment banking related compensation from this company within the past year.
Important Disclosures Required by Non-U.S. Regulators
Please also refer to disclosures in the Important Disclosures Required by US Regulators and the Explanatory Notes.
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Analyst Certification
The views expressed in this report accurately reflect the personal views of the undersigned lead analyst about the subject issuers and the securities of those issuers. In addition, the undersigned lead analyst has not and will not receive any compensation for providing a specific recommendation or view in this report. Tony Tsang/Jason Ching
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12 February 2015
Property
Hong Kong Property
Deutsche Bank AG/Hong Kong Page 15
Historical recommendations and target price: SHK Properties Ltd (0016.HK) (as of 2/12/2015)
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23
4 5
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Feb 13 May 13 Aug 13 Nov 13 Feb 14 May 14 Aug 14 Nov 14
Secu
rity
Pri
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Date
Previous Recommendations
Strong Buy Buy Market Perform Underperform Not Rated Suspended Rating
Current Recommendations
Buy Hold Sell Not Rated Suspended Rating
*New Recommendation Structure as of September 9,2002
1. 08/03/2013: Buy, Target Price Change HKD132.00 4. 14/09/2014: Buy, Target Price Change HKD127.40
2. 12/09/2013: Buy, Target Price Change HKD137.10 5. 02/11/2014: Buy, Target Price Change HKD124.20
3. 28/02/2014: Buy, Target Price Change HKD124.70
Equity rating key Equity rating dispersion and banking relationships
Buy: Based on a current 12- month view of total share-holder return (TSR = percentage change in share price from current price to projected target price plus pro-jected dividend yield ) , we recommend that investors buy the stock. Sell: Based on a current 12-month view of total share-holder return, we recommend that investors sell the stock Hold: We take a neutral view on the stock 12-months out and, based on this time horizon, do not recommend either a Buy or Sell. Notes:
1. Newly issued research recommendations and target prices always supersede previously published research. 2. Ratings definitions prior to 27 January, 2007 were:
Buy: Expected total return (including dividends) of 10% or more over a 12-month period Hold: Expected total return (including dividends) between -10% and 10% over a 12-month period Sell: Expected total return (including dividends) of -10% or worse over a 12-month period
51 %
41 %
8 %23 %21 %
15 %0
50
100
150
200
250
300
350
400
450
Buy Hold Sell
Asia-Pacific Universe
Companies Covered Cos. w/ Banking Relationship
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12 February 2015
Property
Hong Kong Property
Page 16 Deutsche Bank AG/Hong Kong
Regulatory Disclosures
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