HoneyTracks - Improve your Game
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Transcript of HoneyTracks - Improve your Game
Improve your Game Powered by
HoneyTracks empowers you to solve these challenges
Top 5 challenges for game developers
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FIND OUT HOW
1 Making the best possiblegame for your players
3 Getting players intoyour game
4 Generating revenuefrom your game
2 Understanding what your players want
5 Measuring results
HoneyTracks empowers you to solve these
challenges
Contents
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History
Track Record
Testimonials
Why work with HoneyTracks – ARM
BI Analysis from HoneyTracks Experts
HoneyTracks experts assists process
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2011Birth of HoneyTracks
2013Launched Platform 2.0 with interactive charts, customizable views and much much more..
2012Winner of SAP, IBM, and German Accelerator Awards
2014iQU acquires HoneyTracks, growing combined R&Dand solutions.
History
2012Key Partnerships
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600Registered games
Track Record
2 BillionPlayer events per day
200 Million Unique players per month
$800 Million Revenue Generated by Developers
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“Thanks to HoneyTracks we increase our revenues by adopting virtual goods prices for certain cohorts.”Chris Mayer , Founder & CEO
“Our marketing performance increased a lot with HoneyTracks.”Markus Liedl, Marketing Director
“HoneyTracks is much faster than the competition.”Minh Hien Nguyen, Lead Data Analyst
“The very first team task every morning is to check all KPI’s with HoneyTracks.”Marko Hein, Vice President
Testimonials
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cquistion of high quality players
etention of your audience
onetize faster and stronger
Working with HoneyTracks enables:
Understand key gamer segmentations and behavioral patterns from alpha and beta stages of game development
Ability to better identify, target and bring in players that play, stay and pay
Apply insights and technology to match the right players with the right games
Real-time tracking of all marketing channels and player behavior
Supports all dominant devices and platforms with cross platform capabilities
ARM: Acquisition
Track unlimited number of events8
ARM: Retention
Identify why players churn at one glance by creating unlimited key custom events
Custom cohorts and segments
Ability to analyze signup retention rates, churn rates, login sequences and user lifetime
In-app messaging and social extensions
Ability to add social features with plug and play social API’s
Custom cohorts & segments9
ARM: Monetization
Aggregate and analyze data that increases gamer monetization
over 30 real-time revenue, virtual currency/items metrics
Better identify key contributing items and monetization within each level
Optimize in-game monetization mechanics maximizing LTV of gamers and profitability of games
Actionable triggers allow real time improvement based on user behaviour further improving game experience and monetization 30+ Metrics on the topics revenue
30+ Metrics on the topics revenue10
Product Features
Cross Platform
Segment Cohorts
Real-time dataCompare player groups and
optimize user funnels
Increase overall ARPU with specific triggers based on player behavior
Improve virtual transactions and faster payment conversions
Set up A/B tests and measure results
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2 Player Journeys
Recorded
1 Place Tracking
Code
3View/Report/Analyze
in Real Time
Simple & Easy Integration
One line of code = 1,000+ reports
Powerful reporting
and analysis
< code >
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Data Security Full compliancy with international requirements
Control User AccessDefine what your partners and staff can see and when
Player & Data Privacy Exceeds German legal requirements
Data Protection and Privacy
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Optimize Every Step
HoneyTracks Analytics Assists
ALPHA-
Load time analysis
BETA -
AB Testing
Product-
UX
Media-
Monitor ROI
UA-
SegmentUsers
Churn-
Reduction
LTV-
Continualincrease
Lifecycle of Optimizations
Raw Data Statistics Analysis Planning & Strategy
Programmatic Execution
Measurement &Optimization
Insight
Level
BI Analysis from Industry Experts
HT Identifies anomalies and compares with similar games
Developer reviews & decides on
improvements
HT drill down player data &
provide multiple optimization suggestion
Developer A/B tests. HT track & analyze results in real-time
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5%
Players
80%
Option A
Option BGame AMMO, Web and Mobile18-30 Male, US, EU
BI
HoneyTracks (HT) starts investigation
into user flow
Step 2
Main issue identified as player drop off between level 2+3.
Step 3
Analysis and suggestions for improvements from HT
Step 4
Decision made on improvements
Step 5
Tests begin
PlayerDrop-off
Step 1
Game analysis
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Integration Team Tech Support
Analysts
Account Manager Pro active communication
Product, BI, Marketing and
C-Level focus
24/7 assistance via single point
BI Support Report analysis
Consultancy (onsite)
Prioritization of improvements
Financially focused
Developer
HoneyTracks Experts Assist Process
Get started today by visiting honeytracks.com/signup
For more information and to set up a demo email