Honestly Fun Fair RETHINK YOUR INGREDIENTS

Brought to you by The Honest Company & Target

Let the Fun Begin:

The Honest Co. presents the Honestly Fun Fair-a fundraising event in coordination with

the Honest to Goodness program and Target; giving back to communities worldwide. The

event will take place in Santa Monica Pier, CA incorporating the famous Ferris wheel to

our fair theme. We hope to generate over 1,500 individuals for an HONESTly fun time!

Save the Date:

Saturday, April 1st, 2017

You Can Join the Fun:

11 AM-6 PM

We’ll Be Here:

Santa Monica Pier, CA

Attendees:

Our target audience is families, specifically mothers, who strive for healthier happier

ingredients for their family. The audience are those who appreciate and welcome

healthier alternatives into their households. Active consumers of Honest Beauty or

Honest Co. are highly recommended in attendance.

Media Exposure:

The Honest To Goodness campaign emerged at the start of the company in 2011. From

that moment on, the Honest Company has pride in giving back to communities. The

honestly fun fair is a moment for you the consumers to rethink your ingredients! Visit our

Instagram @honestbeauty and @targetbeauty for more information on how you can help

in your community!

How Jessica Alba Proved Her Doubters Wrong

Lindsay Balekly, LA bureau chief, November 04, 2014.

The addition of Honest Beauty could send “better-for-you” beauty

sales into overdrive for the retailer

Faye Brookman, WWD, March 22, 2017.

Sponsorship:

For more information on partnering with the Honest Company email

gabriellehusen@honestbeauty.com. All inquires are appreciated!

About Honest Company:

Website: https://www.honest.com

MULTIMEDIA CAPTIONS:

Caption1:TriumphisknowingyoucannowrethinkyouringredientsatTarget.StartingMarch26thTargetwillofferallthingsHonest;frombeautytohouseholditems.PhotobyTheHonestCompany.

Caption2:NowMomhastolooknofurtherthanTargetforallthingsHonest.Springhasofficiallysprungandwecan’twaittoseewhatHonestCo.hastrendingwiththeflowersblooming.PhotobyTheHonestCompany.

March 27th, 2017 Ms. Agatha French Style and Health News LA Times 202 W. 1st St. Los Angeles, CA 90012 Dear Agatha,

Have you ever found yourself wondering what “all-natural” and “organic” truly

meant in your cosmetic and health products? Let’s be honest, sometimes we just

buy things were told to buy; now it doesn’t have to end this way.

Honest Company just launched nationwide in Target for a better-you at a

convenient location. Not only do Honest Company offer health and beauty

products, but its also safe for any age (even babies!)

You can guarantee honesty when it comes to ingredients within the company, as

well as giving back to communities. This year in coordination with the Honest to

Goodness Campaign, the company will host the “Honestly Fun Fair” with Target

on April 1st, 2017. The fundraiser will be held within Santa Monica Pier, from 11-

6pm. Attendance is encouraged, as games and healthy fair food options will be

provided to the public!

With over 3,000 instagram followers @honestcompany and @targetstlye

anticipate over 1,500 participants for the fundraiser. I will be in touch soon to

discuss a possible interview. I look forward to following up with you in the near

future.

With honest gratitude,

Gabrielle Husen

FOR IMMEDIATE RELEASE: March 26th, 2017

Gabrielle Husen Honest Co. (608) 333-3333 gabriellehusen@honest.com

Honesty has sprung at Target this spring

SANTA MONICA, CA: If you have been questioning how “organic” and “all-

natural” the products your currently using in your beauty and health routine are; look no

further then your local Target. As if Target couldn’t be more convenient, on March 26th

Honest Company will be launching the entire line in stores nationwide.

The decision to expand partnership with retailers like Ulta and Target stemmed from the

Honest to Goodness Campaign; originally launched in 2011 when the company was first

founded. Honest to Goodness gives back to a charity/community each year in accordance

with relevant health concerns. Target has also incorporated both honesty, and social

responsibility from the start of the company in 1902. This year Honest is partnering with

Target, presenting the “Honestly Fun Fair” to rethink the ingredients you might currently

be using.

“So, our goal is to relieve you of a few tasks by delivering the best family essentials to

your doorstep-to simplify your life and bring more delight to every day” says Jessica

Alba co-founder of Honesty Co. “Our dream is to re-define the “family brand” and create

something-with you-that’s better for all families, everywhere.”

With the rise of social media, posts regarding unsafe products for infants have been

brought to Honest Co. immediate attention. The biggest goal of Honest Co. is to create

safe and effective high performance naturals for anyone from toddlers to adults. On April

1st, 2017 Honest Co. and Target will host the “Honestly Fun Fair” at Santa Monica Pier

from 11-6pm. Both @targetstyle and @honestcompany are offering charitable donations

on both instagram accounts for those who are unable to attend. Rethink your ingredients

today, and check out both instagram links above for more information on healthy

alternatives for your daily routine!

About Honest Company:

Honesty Company is built on integrity, and sustainability with the environment in mind

utilizing both safe, and effective ingredients. The company is both convenient and family

friendly. Website: https://www.honest.com Instagram: @honestcompany @honestbeauty

SOCIALMEDIA

Instagram was chosen as a media outlet based upon the visual advances the app offers to consumers. Not only are the consumers able to see/hear product information and demos, but the app allows: ad placement, blog posts, business and social attributes, instagram live features and much more.

Twitter was the second media outlet for the Honest to Goodness “Honestly Fun Fair” campaign with Target. Target has over 1.8 million followers and Target Style has

192.3K. Since our partnership with the company just launched, using twitter would appeal to a higher demographic; the majority being families.