What is Web 2.0 and how does it affect business ?

Mohamed KalloucheDavid EspinaPablo Moran

What is Web 2.0?

Developped by The term Web 2.0 is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design,[1] and collaboration on the World Wide Web. A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators (prosumer) of user-generated content in a virtual community, in contrast to websites where users (consumer) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social-networking sites, blogs, wikis, video-sharing sites, hosted services, web applications, mashups and folksonomies.World Wide Web Consortium.

How does it affect business?WEB 2.0 technologies are useful for companies by allowing them to improve communication between employees, suppliers and customers using social software. Web 2.0 tools like blogs, wikis, podcasts, RSS, social networking and content tagging can help you lead a smooth and organized communication in your company.

They may even use tools like Facebook and RSS subscriptions as a marketing tool, helping your company to offer its services and products.

Find out how this concept (WEB 2.0), with the help of technology, can help you and your company save on marketing and increase profits.