Homework 6 - MPHTC Logo, Phase II

8/14/2019 Homework 6 - MPHTC Logo, Phase II

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MICHIGANPUBLIC HEALTHTRAINING CENTER

LOGO STYLE GUIDE

JULIANA MISI 520


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CONCEPTDESIGN PROCESSIn designing my logo, I first reviewed the brief and assessed the clients needs. The client requested bright, vividcolors and an easy-to-read typeface. She also wanted to incorporate the outline of the state of Michigan into thedesign. I then gathered the logos from similar organizations, including Boulder County Public Health, the MarionCounty Public Hearth Department, and the Boston Public Health Commission. I noticed that many of the logosincorporated the cross symbol, as well as dynamic shapes and outlines. I decided to take an abstract approach,and used a dynamic brush on the outline of the state of Michigan as the symbol. I also wanted the logo to besimple and futuristic, and did not want to complicate it with unnecessary brush strokes.

COLOR PALETTEI chose to use a color palette similar to the ones used in Boulder County Public Healths and the MarionCounty Public Health Departments logos. I felt that the client was drawn towards the colors and vividnessof these logos, and that these colors can help convey a feeling of hope and energy.

TYPOGRAPHYI chose to use the font Avenir Next because it is a clean, simple, and easy-to-read font, but at the same time, ithas a certain uniqueness. I originally considered using Helvetica, as it is a very standard font seen across many

different organizations and companies, but ultimately, I decided to find a font that has similar characteristics toHelvetica (clean, easy to read, etc), but still stood out.


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CMYK0, 96, 15, 0

RGB236, 23, 123

CMYK30, 0, 94, 0

RGB186, 214, 87

CMYK46. 68. 93. 58

RGB80, 49, 22

DESIGN

MICHIGAN

PUBLIC HEALTHTRAINING CENTER


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TYPEFACE: AVENIR NEXTAVENIR DEMI BOLD*

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

AVENIR (DEMI BOLD) ITALIC**

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

AVENIR BOLD

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

*AVENIR REGULAR WAS NOT USED IN THE LOGO DESIGN INSTEAD, AVENIR DEMI BOLD WAS USED AS THE REGULAR FONT**AVENIR (DEMI BOLD) ITALIC WAS ALSO NOT USED IN THE LOGO DESIGN


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SCALABILITY

MICHIGANPUBLIC HEALTH

TRAINING CENTER



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FREE SPACE GUIDE


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COLOR CONVERSIONS








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T-SHIRT DESIGN

MICHIGANPUBLIC HEALTH

TRAINING CENTER

Homework 6 - MPHTC Logo, Phase II

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