Marketing careers

Jay PatelMarketing ManagerMozilla Corporation

Homestead Career DayJanuary 14th, 2010

agenda

Marketing 101

Marketing Evolution

My Career

Questions?

What they teach you first…

the 4 P’s1. Product

• what are you offering?

• are you satisfying a need?

2. Price• how much will you ask for?

• are consumers willing to pay?

3. Place• how will you sell you product?

• where will you make it available?

4. Promotion• what will your message be?

• how will you convince consumers?

What Marketers actually do?

Marketing Functions

Connecting with Customers

What do I study in college?

my advice:Major in something that you are passionate about.

Pick a subject that will help you develop the skills to

CREATE products or services that you enjoy and

have a genuine interest in. If you’re an expert at

something, you can always learn to market it. ;-)

Any major that helps you become a better writer,

speaker and creative thinker is good as well.

Consider communications, design, cognitive

science, marketing or business.

Marketing is

changing

from MASS targeting

to individualrelationships

from tools that interrupt

to tools that engage

As a Marketer you should be

prepared to evolve

Working for Mozilla

Company InfoTotal Employees: ~250

HQ: Mountain View, CA

Locations: Vancouver, Toronto, Paris, Beijing, Tokyo

My Career2004 - 2005: Software QA Engineer

2005 - 2007: QA Community Lead and Firefox Project Manager

2007 - 2009: Community Marketing (Campus Reps)

2009 - Present: Developer Marketing (Mozilla Developer Network)

We are a private, non-profit technology company.We are small and efficient. We are open and global.We make Firefox and a bunch of other stuff.

Marketing Firefox

Connecting with Students

Connecting with Developers

Measuring Success

thank youany questions?

suggested reading• Brand Autopsy

• Chris Brogan

• Church of the Customer

• Copyblogger

• Duct Tape Marketing

• Inside Adwords

• Junta42

• Logic + Emotion

• Marketing Minute

• Marketing Profs

• Marketing Sherpa

• Seth Godin

• Tom Fishburne

• Web Ink Now

Slides Attributionintersection consulting: http://www.slideshare.net/msmiciklas

Images Attributionpoultry: http://www.cals.msstate.edu/depts/img/poultry_big.jpg

social media collage; social media logos: http://www.flickr.com/photos/luc/

broken tv: http://www.flickr.com/photos/schmilblick/

magazine: http://www.flickr.com/photos/defrostca/envelope: http://www.flickr.com/photos/stoller/2255681370/

phone: http://www.flickr.com/photos/robbn1/3448476781/

evolution: http://commons.wikimedia.org/wiki/File:Human_evolution.svg