HOLIDAY INTELLIGENCE

Home Stays in India / Trends and Patterns

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Growth of Home Stays in India

• There is an exponential growth of Home Stays in India

• Below is the graph which indicates the Year-on-Year Growth since 2004 –

17 32 40 49 73 119 210

435

890

1275

1663

0

500

1000

1500

2000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Growth of Home Stays YoY

Number of Home Stays

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Accommodation Types and Share of Home Stays

Homestay: a holiday spent staying in the home of a local family

• Hotels and Resorts share 67% of the

total accommodations and Home

Stays occupy 5% of the total share

• In the top 50 emerging tourism

destinations of India, Home Stays

form 13% of total accommodation

• 72% of Home Stays are located in

South followed by North (17%)

• There are a total of 1663 Home Stays

distributed among 207 destinations

Others include Self Catering Villa, Heritage, Nature Stays, Ship/House Boat, Farm House, Spa and Boutique Hotels

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Accommodation choice for Home Stays/ Price Range

Home Stays has properties which fit in all price brackets

Distribution by Price Range

Room Price per Night

# of Properties Share (%)

Above 5000 (Luxury)

65 4%

2000 – 5000 (Mid-Range)

518 31%

Below 2000 (Budget)

1080 65%

Room Price refers to publicly quoted minimum room rack rate in INR

• Budget travellers have significant

choice in Home Stays with 65% of the

accommodations at Rs 2000 or

below per night

• The mid-upscale segment at Rs 2000

to Rs 5000 per night comprise 31% of

the total accommodations

• The luxury accommodation segment

has relatively less choices

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Distribution of Home Stays by State and Destinations

Kerala has the highest number of home stays in India

• 40% of the home stays are located in

Kerala followed by Karnataka (27%)

• Top 5 states with max share (88%) of

HS are Kerala, Karnataka, Himachal

Pradesh, Maharashtra and Tamil Nadu

• 3 Southern States share 71%

• 10 out of 207 destinations share 51%

(832) of total Home stays

• Top 5 destinations with max Home

Stays are Coorg, Kochi, Alleppey,

Chikmagalur and Wayanad

40%

27%

10%

7%

4%

0% 10% 20% 30% 40% 50%

Kerala

Karnataka

Himachal Pradesh

Maharashtra

Tamil Nadu

Distribution of Home Stays by State

18%

10%

6%

4%

3%

3%

2%

2%

2%

2%

0% 5% 10% 15% 20%

Coorg

Kochi (Cochin)

Alappuzha (Alleppey)

Chikmagalur

Wayanad

Munnar

Thiruvananthapuram

Manali

Thekkady(Periyar)

Shimla

Distribution of Home Stays by Destination

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Comparison of States with Homestays by Price and Quality

• In many places, Home Stays are beating other forms of accommodation in guest

satisfaction

• All the states with high concentration of home stays have better satisfaction levels

compared to other forms of accommodation (See the below table)

Non- Home Stays include Hotels, Resorts, Apts/Serviced Apts, Self Catering Villa, Heritage, Nature Stays, Ship/House Boat, Farm House, Spa and Boutique Hotels

Overall Satisfaction

State Home Stay Non Home Stay Kerala 5.39 5.22 Karnataka 5.35 5.08

Maharashtra 5.14 5.06 Himachal Pradesh 5.38 5.26

Pan-India 5.33 5.10

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Comparison of States with Homestays by Price and Quality

• When States are compared based on their Avg Price and Quality by Home Stays and

Non-Home Stays, all the 6 states have better Quality for Home Stays.

• Home Stays in Kerala, Himachal Pradesh, Maharashtra and Rajasthan have got better

Value for Money compared to other types of accommodation.

• States with minimum 50 Home Stays are considered for the comparison.

Non- Home Stays include Hotels, Resorts, Apts/Serviced Apts, Self Catering Villa, Heritage, Nature Stays, Ship/House Boat, Farm House, Spa and Boutique Hotels

Home Stays Non Home Stays

State # of HS Overall Quality

Avg Price

Overall Quality

Avg Price

Kerala 669 5.39 2103 5.22 2463 Karnataka 452 5.35 2479 5.08 2058

Himachal Pradesh 167 5.38 1340 5.26 1983 Maharashtra 113 5.14 1632 5.06 2243 Tamil Nadu 70 5.11 2544 5.02 1664

Rajasthan 57 5.51 2301 5.19 2368

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Home Stays in Maharashtra

• Maharashtra has 7% of all Home Stays in India

• Destinations along the Konkan Coast are seeing traction for homestays with

significant growth in recent months

• Top destinations based on number of homestays are ranked below

Destination No. of HS

Malvan 16 Tarkarli 13 Alibaug 13

Diveagar 11 Guhagar 7

Dapoli 6 Shriwardhan 5 Sindhudurg 4

• Some of the Notable Home Stays in Maharashtra are

1. Vedant Holiday Home, Alibaug

2. Mama’s Nest, Alibaug

3. Mayekars Holiday Home, Malvan

4. Pandurang Niwas, Tarkarli

5. The Nest Bamboo House, Murud

6. Viki Holiday Home, Ganapatipule

7. Mauli Village, Alibaug

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