What we will discuss:• What is Homes for Heroes?• Who Benefits?• Who is a Hero?• How do you help?• How to Market?• Additional Strategies• …Ninja Marketing Strategies

The MissionTo provide extraordinary

savings to local heroes by giving real rebates and real discounts to the heroes that sacrifice and serve to make

our community and our country a better place

The StoryThe Program was created in

response to the tragic events of September 11, 2001 as a

way to honor the sacrifices of the men and women

who serve our country. It is a way to say “Thank You” for those that have given so

much

Police Officers

2

Fire Fighters3First

Responders4

HealthcareWorkers

5

Military(Active & Retired)1

Our HeroesEducators 6

25% of Realtor’s Gross Commissions

For Buyers and Sellers

Discounted Lending Fees with HFH

Lenders

Lower Title Closing Fees (where allowed by law)

Other Real Estate Related Discounts (differ

by Realtor)

Discounts through local Friends of Heroes

The Savings

This Program Is Unlike Other Hero Programs:• No Forms!• No Red Tape!• No Fine Print!• No Hidden Fees!• No Mandatory Areas To Buy!• No Catch!!• …it is a Win/Win

In 2012

A total of Heroes Saved

$841,363$841,363

115.9MillionDollars

Of hero

Real estateSold In 2012

TotalHero

Savings

to date

$2,153,657

What do the Savings Look Like?

Example: (Typical) savings on the purchase of a $250,000 Home:

HFH Realtor Rebate $1875.00HFH Lender Discount 500.00Title Company Discount 100.00

TOTAL SAVINGS: $2475.00

Marketing:

• Market the name “Homes for Heroes”• On Site Visits• Online Ads• Craigslist/Facebook• Business to Business (Friends of Heroes)• Testimonial Pages, Web Pages, Opt In• New Heroes/H4H Marketing• Real Estate Agents Affiliates… “partners”

Marketing: On Site Visits

Marketing: On Site Visits

Marketing: Craigslist

Marketing: Craigslist

Marketing: Craigslist

Marketing: Craigslist

Marketing: Craigslist

Marketing: FaceBook Ads

Marketing: FaceBook Ads

Marketing: FaceBook Ads

Marketing: Business to Business (Friends of Heroes)

Marketing: Business to Business (Friends of Heroes)

Marketing: Business to Business (Friends of Heroes)

Marketing: Business to Business (Friends of Heroes)

Marketing: Business to Business (Friends of Heroes)

Marketing: Business to Business (Friends of Heroes)

Marketing: Testimonial Pages, Web Pages, Opt In

Marketing: Testimonial Pages, Web Pages, Opt In

Homes For Heroes Marketing and Leads

What You Do

• Become an affiliate• Monthly fee to market as Homes for Heroes• Your area/ zip code• ROI Is it worth it?• Helping is Number 1• Do you have MWS?

Thank you