Customer Development Interview Checklist for KU ENTR Classes

(Guide Use Only – Don’t be Limited by Available Space Here)

Who are you interviewing and what is his/her relationship to your product concept (ie: buyer, user, influencer)? ________________________________________________________________________________________________________________________________________________________________Describe the general area of interest to you (ie: getting clothes clean). What is the main problem this customer is trying to solve in this area: __________________________________________________________________________________________________________________________________________On a 1 to 10 scale, how severe is this problem: _______________________________________________Why is the problem this severe?________________________________________________________________________________________________________________________________________________What does the customer do now to address this problem: __________________________________________________________________________________________________________________________Is the customer fully satisfied with the results of this solution? __________________________________How could that solution be improved? __________________________________________________________________________________________________________________________________________Ask the customer about the process during which this problem occurs and his/her solution is applied. What are the key steps in that process that precede and follow the identified problem? __________________________________________________________________________________________________If a product existed that could combine several steps in the process and address the main problem, would that be of interest to the customer? __________________________________________________If yes, why? ________________________________________________________________________________________________________________________________________________________________

Remember: Probe all answers to learn true customer feelings and behavior (ie: Really, what else? Tell me

more… Interesting, how does that work?). Make up your own questions that follow up on those above to really learn about the customer’s

true pain. When you’ve fully exhausted all of your pain questions and are confident in your learning,

introduce your proposed solution as follows: What if I had a product (or service) that addressed the problem you identified by (insert first two sentences of your product/service concept here)__________________then return to questioning:

Would the product (or service) that I’ve described fully address your problem? _____________________What do you like about it?____________________________________________________________________________________________________________________________________________________What do you dislike about it?__________________________________________________________________________________________________________________________________________________What could we do to improve it?_______________________________________________________________________________________________________________________________________________Have you seen anything like this on the market? If yes, what? ___________________________________How different is the solution I’ve described from what you’ve seen on the market? ______________________________________________________________________________________________________What more do you think I should know as I develop a solution to the problem we talked about? _________________________________________________________________________________________________________________________________________________________________________________Thank you for your time.

Interviewee Name: _______________________Interviewer Name: _______________________

(Prepare for these interviews by watching the following videos):http://startupweekend.wistia.com/medias/tao3s8hf7lhttp://startupweekend.wistia.com/projects/zt618zz0r7