Home Staging Presentation for Realtors
31
“PRICE WILL BRING YOUR HOME INTEREST, BUT STAGING WILL BRING IN OFFERS!” Gary Keller Keller Williams Realty Platinum Home Staging, Inc.
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Home Staging presentation for realtors about what Home Staging is and isn\'t. Including results in todays marketplace and why it is SO important for Real Estate Agents to PARTNER with a professional Home Stager.
Transcript of Home Staging Presentation for Realtors
“PRICE WILL BRING YOUR HOME INTEREST,BUT STAGING WILL BRING IN OFFERS!”
Gary Keller
Keller Williams Realty
Platinum Home Staging, Inc.
Home staging is the act of preparing a property for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers.
Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that more buyers might want.
What is “Home Staging”?
It is NOT to deceive the Buyer by covering flaws or defects in the home.
What Home Staging is NOT
It is NOT simply placing furniture or accessories in an empty room.
What Home Staging is NOT
WHAT HOME WOULD
BENEFIT FROM
HOME STAGING?
Platinum Home Staging, Inc.
ALL OF THEM
Platinum Home Staging, Inc.
Too Small?
Sold in 13 days – March 2010
Too BIG?
Received Multiple Offers – Jan 2010
Price Point Doesn’t Warrant Expense?
Sold in 4 weeks – March 2010
Languished Listing?
Sold in 2 weeks – April 2010
“My house is …..”
Sold in 11 Days – May 2010
“Buyers can tell that this is the...”
Received Multiple Offers – Jan 2010
“Buyer’s……”
HOW TO SUGGEST HOME STAGING TO YOUR CLIENTS…..
WITHOUT OFFENDING THEM
Platinum Home Staging, Inc.
“I offer a Home Staging Consultation as a standard part of my Listing Services.”
Platinum Home Staging, Inc.
Platinum Home Staging, Inc.
“I offer a Home Staging Consultation as a standard part of my Listing Services.”
“ A Professional Home Stager will be able to give us both an unbiased opinion about how the house the will be perceived by potential buyers.”
Platinum Home Staging, Inc.
“I offer a Home Staging Consultation as a standard part of my Listing Services.”
“ A Professional Home Stager will be able to give us both an unbiased opinion about how the house the will be perceived by potential buyers.”“The Home Stager that I use is fully Licensed and Insured and has earned the RESA-Pro Designation”
Platinum Home Staging, Inc.
HOW TO CHOOSE THE RIGHT
HOME STAGER
1. Do they have a valid business license?
2. Are they insured? Home Stagers are in essence independent contractors
3. Find a Home Stager with the most experience in actually Staging homes
4. Does the Stager have a portfolio or website with before and after photography?
5. More importantly, make sure that their portfolio contains photos that are of their own work. Not of stock photography or supplied by their training course.
6. Does their website have current information on recently staged properties or successes in today’s market and economy?
7. Do they offer a range of Staging options and Styles, or is it “one-style-fits-all”
8. Ask for references, and then check those references and ask for more than just one professional reference: Home Owner, Realtor, Developer, etc.
Not All Stagers Are Created Equal
HOW PARTNERING WITH A
PROFESSIONAL HOME
STAGER BENEFITS YOU!
Home Stagers make great referrals
Home Stagers make great referrals
Home Stagers can play the “Bad Cop” really well
Home Stagers make great referrals
Home Stagers can play the “Bad Cop” really well
Tells your Seller that you are up-to-date in current marketing strategies.
PLATINUM HOME STAGING, INC.
805.553.9952
