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Sharna Goldseker November 17, 2016
Working Across Generations
Sharna Goldseker Sharna Goldseker has nearly 20 years of experience in the non-profit sector, including fifteen in the philanthropic field as a grantmaker and as a consultant to families, foundations, and advisors on next generation and multigenerational philanthropy. Sharna is Executive Director of 21/64, a non-profit consulting practice specializing in next generation and multigenerational engagement in philanthropy and family enterprise. Sharna consults and speaks on generational transitions often using 21/64's uniquely developed tools; facilitates next gen peer networks for those who are or will be involved in their family's philanthropy; and trains other advisors on 21/64's approach to multigenerational engagement. Sharna is editor of The Grandparent Legacy Project and co-author of #NextGenDonors, a first-of-its-kind study of high-capacity next gen donors in the United States. Sharna has training in organizational development, group dynamics, and family systems. Sharna currently serves on the Board of Directors of the Goldseker Foundation, Felicity House, and is a member of the Collaboration for Family Flourishing, a network of family wealth advisors. She is married with two children and lives in New York City.
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Center on Wealth and Philanthropy at Boston College , 2014
Wealth Transfer from 2007-2061
$59 trillion
5 Generations Above the Age of 21
PwC 2011 Global Private Banking and Wealth Management Survey
$
$
$
$
$
Financial Advisor’s Retention of Subsequent Generation Clients
PwC 2011 Global Private Banking and Wealth Management Survey
Stay with their parents’ financial advisor after the first parent passes away
Stay with their parents’ financial advisor after the second parent passes away
45%
2%
©2015 21/64 | www.2164.net
Generational Personalities
The events and conditions each of us experiences during our formative years
determines who we are and how we see the world.
– Lynne C. Lancaster & David Stillman When Generations Collide
TRADITIONALISTS 1925-1945
BABY BOOMERS 1945-1965
GENERATION X 1965-1980
GENERATION Y 1980-1995
GENERATION Z 1995-2015
Generational Personalities
Photo Credit: "Grains” by Judith Klein | ©2015 21/64 | www.2164.net
TRADITIONALISTS
1925-1945
75 million
Events and Conditions • The Great Depression • World War I parents, WWII • Holocaust • Segregation • The New Deal • G.I. Bill • Automobiles, Airplanes, Movies Attitudes and Behaviors • Patriotism, loyalty, selflessness • “Waste not, want not” • Save for a rainy day • Faith in community and institutions
©2015 21/64 | www.2164.net
BABY BOOMERS
1945-1965
80 million
Events and Conditions • Post World War II Economic Boom • Television • Civil Rights Movement • Women’s Rights Movement • Vietnam War • The Pill • Moon Landing • Brown v. Board of Education • Founding of the State of Israel • Assassinations: JFK, RFK, MLK Jr. • Cold War
Attitudes and Behaviors • Optimism and idealism • Equal rights and activism • Competition ©2015 21/64 | www.2164.net
GENERATION X
1965-1980
46 million
Events and Conditions • Watergate • Iran Contra • Downsizing of corporations • Latchkey kids • AIDS • Famine in Africa • Crack • Divorce rate tripled • Challenger explosion Attitudes and Behaviors • Skepticism
- Government - Market - Marriage
• Independence • Resourcefulness Photo Credit: "Live Aid at JFK Stadium, Philadelphia, 1985” by Squelle | ©2015 21/64 | www.2164.net
GENERATION Y Millennials
1980-1995
76 million
Events and Conditions • Oklahoma City • Columbine • September 11, 2001 • Katrina and Rita • Cell phones • The Internet • Social Networking Attitudes and Behaviors • Team Work, Collaboration • Making an Impact • Diversity • Global Citizen
©2015 21/64 | www.2164.net
GENERATION Z
1995-2015
80 million
Events and Conditions • President Obama • 2008 Recession • The Sharing Economy • Smart Phones, Touch Screens • Instagram, Snapchat, YouTube • Crowd Sourcing, Crowd Funding Attitudes and Behaviors • Digital Natives, FOMO • Financial Awareness • Entrepreneurship • Pragmatic • Socially Conscious • DIY
Photo Credit: “Power User” by Alec Couros | ©2015 21/64 | www.2164.net
YOUR GENERATION
Reflect on and list your own ideas about the context and characteristics that shaped your generational personality
Events and Conditions • • • • • • • Attitudes and Behaviors • • • •
Photo Credit: "Naples, FL” by Bob B. Brown | ©2015 21/64 | www.2164.net
Who Influences Next Gen Donors
18
Top 5 Most Important Components of Philanthropic Strategy 19
Impact First
Most Important Influences on Learning and Developing Personal Philanthropy
21
Crafting Their Philanthropic Identities
89% Discuss philanthropy to some degree
US Trust Study of the Philanthropic Conversation, October 2013
71% Regularly ask clients about their interests in charitable giving
US Trust Study of the Philanthropic Conversation, October 2013
Percentage of respondents
Clients expect their advisors to help them with their giving
Where do high-net-worth households turn when making charitable decisions?
Accountant
Financial wealth advisors
Nonprofit personnel
Attorney
Community foundation staff
Peers/peer networks
Other
Bank or trust company staff
0 10 20 30 40 50 60
2007 2011
US Trust Study of the Philanthropic Conversation, October 2013
41% Of clients are satisfied with the philanthropic conversations they have with their advisors
However, clients seek conversations that are more goals and values based and less
technically oriented
Only
Advisors tend to overemphasize tax and underemphasize the next generation as
motivators for giving
US Trust Study of the Philanthropic Conversation, October 2013
Motivations for giving Passionate about cause, strong desire to give back and have a positive impact Encourage giving by the next generation Reduce tax burden
Clients Say
#1
#2
Advisors Say
#1
#2
What is the legacy that you aspire to leave? What is the impact you want to achieve? Who is the funder you aspire to be? In philanthropy, one has the opportunity to consider where the soul meets the business plan, yet determining the answers to these questions and articulating that vision can be challenging for many donors. To help with that process, this deck contains 52 colorful images designed to evoke greater awareness of an individual and groups' philanthropic identity and aspirations. Namely, what do you want to fund, how do you want to fund, and how that represents who you are as a person. From the images, you'll be able to develop language to write a mission statement, a vision statement, and an articulated message to funding partners, grantees or family members about what you want to accomplish through your philanthropy and leave as your abiding legacy.
Picture Your Legacy
• Are you living this vision? • What do you need to do or what kind of resources do
you need to live this vision? • As your advisor how can I help? At the front of the year • What do you want to accomplish this year toward
achieving your vision?
At the end of the year • How did you To toward living your vision this year? • What do you want to put in place for next year?
Questions Advisors Can Ask
Achieving A Goal
21/64 is a non-profit consulting practice specializing in next and multigenerational engagement in philanthropy and family enterprise. As families engage the next generation in their foundations, donor advised funds, and other forms of family enterprise, there is an increasing need for clarity, communication and multigenerational collaboration.
Website: www.2164.net Email: [email protected] Twitter: @2164buzz
#NextGenDonors Toolkit This toolkit contains everything you need to take your audience through an interactive experience into the #NextGenDonors research, as they unpack their own assumptions about these rising generations who hold the future of philanthropy in their hands.
21/64 Training the 21/64 Training is a hands-on experience, geared to a small group of professionals who want to broaden their ability to relate to family philanthropy and high net worth private wealth clients, and to help them navigate more successfully across generations.
21/64 Toolbox A comprehensive bundle of our most popular tools for facilitating strategic conversations around a breadth of prevailing philanthropic issues.
Website: www.2164.net Email: [email protected] Twitter: @2164buzz