Home shoppoing network - Gamification in customer engagement - Manu Melwin Joy
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Transcript of Home shoppoing network - Gamification in customer engagement - Manu Melwin Joy
Home Shopping NetworkGamification in Customer Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
Home Shopping Network• The Home Shopping
Network, which sells
merchandise on TV as well
as online, wanted to create
a way for their customers to
continue interaction with
their brand while online.
Home Shopping Network• Knowing that their clientele was
predominantly middle-aged
women, who make up about
half the users of social
gaming, HSN launched an online
arcade full of entertaining
games that award users tickets
for gameplay.
Home Shopping Network• Scores can be shared with
others for social interaction,
and tickets are used to
enter a multitude of HSN
prize drawings that feature
their products.
Home Shopping Network• Jill Braff, EVP of Digital Commerce at
HSN, explains how over the first year,
650,000 users logged 116 million
gameplays. Arcade users spent twice
as long on the HSN website,
returned twice as often, and
purchased more units of
merchandise and in more categories
than their non-arcade customers.
Home Shopping Network• HSN is working now to create
games that integrate with their
product offerings in order to
further engage customers, as
they have seen firsthand that
increased customer engagement
leads to increased customer
spending.