WendyCarrington.com

HOME SELLING GUIDE

Wendy Carrington

206.948.3852

wlc@johnlscott.com

WendyCarrington.com

WendyCarrington.com

When it comes to selling a home, there is a difference between advertising and

marketing. Advertising often consists of simply uploading a listing to various

real estate websites. While that is important, our team maximizes that exposure

by utilizing comprehensive marketing programs and strategies that highlight the

quality features of your home, capture the attentions of more buyers, and get

them to take action.

Representation

Here is an overview of what potential clients can expect when our team is tasked with representing you and listing your home for sale:

Seller’s Consultation Meeting

- Discuss needs and set realistic expectations and goals

Create a Pricing Strategy

- Set the highest price that will produce the most interest from buyers

Prepare the home for sale

- Common preparations include staging, photography, cleaning and de-cluttering, repairs, lighting adjustments, etc.

List and promote the home to reach interested buyers

- Deploy John L. Scott’s exclusive Seller Listing Launch marketing program

Host Open Houses

Constantly analyze and evaluate the performance of the listing

Present offers after they have been submitted

Negotiate any offers to reach the terms that fulfill your needs

Mutual Acceptance

- Coordinate and stay in contact with the lender, inspector, title company, and closing agent to correct any issues and prevent delays

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Communication

We understand that selling a home can be emotional and stressful. In our experience,

the clear and consistent communication we provide to our clients has been a major

factor in keeping them calm during this time of transition. We are always available by

phone, text, email, or in person, to answer any questions or concerns you may have.

You can expect to hear from us as soon as we receive any offers, if any issues arise,

or if there are any time-sensitive matters that need to be addressed. Even if there is

no major news to report, we still make it a point to provide open house traffic updates,

buyer interest levels, and our next steps.

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In our current seller’s market, pricing a home correctly can mean the difference between

receiving a full-price offer and receiving multiple offers over the list price. While it can be

tempting to simply set an above-market list price, this strategy could reduce the number of

buyers who are willing to make an offer. It could also lead to extended time on the market

and multiple price reductions.

In order to determine the list price, we’ll run a Comparative Market Analysis (CMA) for your

home to compare to similar properties that are active, sold, and expired/cancelled. We’ll

also walk through your home and use our experience to find qualities and features that we

can use to distinguish your home from the competition. Understanding which features to

highlight can make a difference in the quantity and quality of offers you receive.

After reviewing the information with you, we can determine the optimal list price that gives

the best chance of receiving multiple offers from the largest pool of buyers.

Pricing Your Home

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Preparing for the Sale

Before listing the property, the home may need a little makeover. This can range from

simple cleaning and de-cluttering or painting to more extensive updates like retiling the

bathrooms or fixing connecting sewer lines.

Home staging is another popular option that often yields positive results. This involves

decluttering a home and strategically positioning the furniture to make rooms look and feel

spacious, brighter, and cozy. By creating an emotional connection with potential buyers,

they can begin to picture themselves living there. A staged home can sell faster and for

more money than a vacant or non-staged home.

The next step is to take professional photographs of the home. With the majority of buyers

now using the internet to search for homes, having high quality photographs is imperative to

making a good first impression. Buyers who are intrigued will want to take the next step and

see the house in-person.

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Marketing Your Home

To reach the widest possible audience of buyers, we use multiple channels to promote

your listing, including (but not limited to):

Northwest Multiple Listing Service (NWMLS) – Entering the listing on the NWMLS

will put it in front of thousands of Realtors throughout Seattle and surrounding areas.

Real Estate Websites - Popular sites like Zillow, Redfin, and Craigslist will have your

full listing information and photos to share with potential buyers.

Seller Listing Launch – John L. Scott’s exclusive marketing program generates

increased interest through special targeted events and marketing materials.

Open Houses - Through all of our marketing strategies, we are able to consistently

draw heavy traffic to open houses, which often leads to multiple offers.

Social Media – All of my social media channels will promote your listing to hundreds

of followers who are interested in real estate.

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Handling Offers

Sellers have the option to review offers as they are received, or to let offers accumulate

and set a specific date to review them. We often recommend setting an offer review date

shortly after the weekend of an open house. With the experience fresh in the buyer’s

mind, knowing there is a deadline and that there may be competition can encourage them

to take action and submit a strong offer.

There are many components that go into making an offer, so it’s important to keep in mind

that price isn’t the only factor to consider. An offer that comes in at asking price and has

many contingencies might sound appealing, but a lower offer with fewer contingencies

may be advantageous because there are less obstacles standing in the way of closing.

Regardless of whether you choose to review offers immediately or to set an offer review

date, we will meet with you to analyze each offer and discuss their pros and cons.

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Closing

Once an offer has been accepted, the process of closing the transaction begins. When

working with our team, you will receive a closing timeline that outlines important dates and

events for the days and weeks leading up to the closing date.

Since there is a considerable amount of paperwork involved in closing, we will work to

protect your interests by reviewing and ensuring the accuracy of each form. We will also

coordinate with all parties involved in the transaction to ensure closing isn’t delayed.

We will be in contact with you throughout the closing process to answer your questions

and help you move on to the next step in your life. After closing please know that we are

committed to being a resource for you. Please don’t hesitate to contact us with any

questions or concerns.

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1. Mutual Acceptance (MA): May 18th, 2015

2. Closing Date: June 9th, 2015 (21 days after MA)

3. Earnest Money deposited: within 3 days after MA

4. Form 17 Delivered: within 3 days after MA

5. Resale Certificate: 5 Days for Buyer review after receiving docs

6. Inspection Contingency: 3 Days after MA

7. Financing Contingency: within 30 days after MA

8. Title Policy Delivered: Order in process; Three Day Review

9. Possession Date: On closing

10. Escrow Company: Escrow Professionals of WA

11. Title Company: Old Republic Title

Transaction Timeline Example

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Giving Back

Part of what makes our job so fulfilling is the opportunity to give back to the community.

We are active volunteers for the Seattle Ronald McDonald House Family Meal Program,

and we are sponsors and volunteers for the annual Bite of Broadview festival in Seattle.

We have also established our Giving Program. Through this program, we have made

donations on behalf of our clients to many non-profit organizations, including the Salvation

Army, Christ the King Parish, Daniel Bagley Elementary School, and Evergreen Treatment

Foundation.

If you’d like to learn more about participating in the Giving Program, we would be happy to

provide you with more information.

WendyCarrington.com

About Us Wendy Carrington — Managing Broker

For over two decades, Wendy has provided residential and commercial real

estate services throughout the King County area. She is an action-oriented

broker who is committed to being responsive and attentive to the specific

needs and goals of each client. Her real estate knowledge and dedication to

providing outstanding service has resulted in numerous repeat clients and

multiple John L. Scott top producer awards.

Wendy was first introduced to real estate when she worked as an on-site

manager of a 48-unit apartment building. Her experience showed her how she could directly,

and positively, impact the lives of her residents. She obtained her real estate license shortly

afterwards and has continued to serve the needs of others through real estate ever since.

Outside of real estate, Wendy is a proud wife and mother to her 16-year old son, Preston.

She also enjoys volunteering and participating in community events and organizations.

Van Durr — Managing Broker

Van has helped home buyers and sellers throughout the Seattle metropolitan

area reach their real estate goals for over 25 years. He always makes himself

available to answer questions from current and potential clients as he aims to

make the home buying and selling processes smooth and understandable.

Having helped many clients overcome various challenges in the market,

Van’s combination of customer service and real estate experience has trans-

lated into many John L. Scott top producer awards.

Van has spent most of his career working for some of the Pacific Northwest’s most well-known

brands. Before joining John L. Scott, Van spent 14 years at Alaska Airlines where he focused

on customer service. The transition to real estate was seamless and has enabled Van to

provide a more personal and long-lasting client experience.

In his spare time, Van enjoys spending time with his family, fishing, traveling, and cooking.

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About Us Ken Yee — Marketing & Administrative Assistant

Ken manages the team’s marketing efforts and day-to-day business

operations. His presence and ability to handle a variety of responsibilities

frees up the team to focus more on their clients and provide a more

personal experience.

Before joining the Carrington Durr Group, Ken worked in the marketing

department at the John L. Scott corporate office. He brings a unique

knowledge of the company’s culture and marketing programs to the team.

Ken enjoys spending time with his wife and daughter, collecting and maximizing the use of

airline miles and hotel points, and Disneyland.

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Hearing that I was able to help clients find their dream home is something that

never gets old. Here are some recent testimonials that I have received:

“Thanks to Wendy’s knowledge of the marketplace & her willingness to respond at

a moments notice we have a home in an ideal location. Wendy is truly a blessing.

Thank you Wendy!” - Dennis & Julie

“Wendy has been very professional & helpful in this process. We would definitely

use her again & recommend her to friends & family.” - Kathleen & John

“Wendy is a fantastic and caring real estate broker who I would highly recommend

in a heart-beat. She was incredibly responsive, supportive, and strategic through-

out every step, and made the process easy.“ -Terrence

“I highly recommend Wendy to anyone looking for a new home in Seattle. Wendy

and her team are not only very genuine and professional, but also highly

knowledgeable about the market.” - Sherri

“Great service again from Wendy. She is the first person we call when we want to

buy or sell a home! She is honest, sincere and knowledgeable in her industry. We

trust her immensely with our real estate affairs.” - Lynette & Curtis

“We were extremely satisfied with the service, knowledge and guidance displayed

by our agent. Wendy found the perfect home in the perfect neighborhood.”

- Jeroen and Tobi

“Wendy helped us find the perfect home in the Maple Leaf neighborhood. We love

our house and our neighborhood. Thanks Wendy!” - Nicole

“Wendy is a wonderful real estate professional. John L. Scott is lucky to have her.”

-Ted & Priscilla

Client Reviews