HOME & GARDEN. EBAY HOME & GARDEN HOLIDAY PLANNING 2015.

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HOME & GARDEN

Transcript of HOME & GARDEN. EBAY HOME & GARDEN HOLIDAY PLANNING 2015.

Page 1: HOME & GARDEN. EBAY HOME & GARDEN HOLIDAY PLANNING 2015.

HOME & GARDEN

Page 2: HOME & GARDEN. EBAY HOME & GARDEN HOLIDAY PLANNING 2015.

EBAY HOME & GARDENHOLIDAY PLANNING 2015

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Deals Home & GardenQ4 Holiday

2015

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2015 Holiday Key Timelines

Promotional Period Start Date End Day & Date

Fund Your Holidays Mon, Nov 2 Sun, Nov 8

Shop Early & Save Mon, Nov 9 Sun, Nov 15

Countdown to Black Friday Mon, Nov 16 Sun, Nov 22

Black Friday Week Mon Nov 23 Wed, Nov 25

Thanksgiving Thu, Nov 26 Thu, Nov 26

Black Friday Fri, Nov 27 Fri, Nov 27

Cyber Saturday Sat, Nov 28 Sat, Nov 28

Countdown to Cyber Monday Sun, Nov 29 Sun, Nov 29

Cyber Monday Mon, Nov 30 Mon, Nov 30

Cyber Tuesday Tue, Dec 1 Tue, Dec 1

Cyber Monday week Wed, Dec 2 Sun, Dec 6

Green Monday Mon, Dec 7 Tue, Dec 8

Cyber Week extended Wed, Dec 9 Thu, Dec 10

Fashion Friday Fri, Dec 11 Fri, Dec 11

Cyber Week extended Sat, Dec 12 Tue, Dec 15

Last minute gifts Wed, Dec 16 Thu, Dec 24

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This year, eBay is pre-committing our most powerful marketing support during Holiday for items and events based on selling thresholds

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Tier A:Single Item Promotions

Tier B:Event

Promotions

• Single item• $500K+ sales forecast over 1-2 days• High demand inventory, usually branded• Significant discount (20%+) below market-

leading price

• 10-200 items comprising a consistent theme of inventory• Sales forecast:

• $400K for Holiday Non-Peak week Events • $800K for Holiday Peak week (Thanksgiving &

Cyber Monday Weeks) • High demand inventory; branded or opening price point• Market-leading price

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Each promotion will receive a minimum of 4 hours of exposure with additional exposure pending performance

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Deals Page ‘primary’ placement

ONSITE

Deals Page ‘deals by category’ placement*

*Note: Deals Page ‘deals by category’ placement is not currently available for pre-commitment.

eBay Homepage Billboard

"HERO" Billboard to targeted audience

Deals Homepage

Deals Page Key Item Placement

Email Placement

Holiday Email Placement ATF

Tier A: Single Items

eBay Homepage Billboard

Event billboard to targeted audience

Deals Homepage

Deals Page ‘deals by category’ placement*

Email Placement

Holiday Email Placement BTF

Tier B: Events

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H&G Q4 Events will Focus on Selection & Value

Event Themes Inventory Types(gifting & accessories including lamps, clocks, frames, etc.)Candles & Home FragrancesHoliday DécorBlankets & ThrowsChristmas trees, ornaments, etc.Gift wrap, shipping packages, labels, greeting cards

Arts & Craft Supplies Kids crafts, scrapbooking, paper supplies, knitting & sewingBedding & Bath Sheet sets, duvets, towel sets, soap dishes, towel racks, etc.

BarwareKDB, small kitchen appliancesHeating (space heaters, fireplaces, etc)GeneratorsStorm CandlesFlashlightsAccent Furniture (bar stools, end tables, consoles)Large FurnitureRugs & Carpets

Major Appliances Washer/Dryers, Fridges, Dishwashers, etc.Tools Drills, drivers, circular saws, hammers, sandblasters, etc.

Household Cleaning & Supplies vaccuums, moppers, CPG, etc.Cat SuppliesDog Supplies

Baby Event Baby essentials, diapers, wipes, cloths, bottles, etc.

Home Décor

Holiday Prep

Holiday Entertaining

Winter Preparedness

Living Room

Pet Event

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Specific Inventory Guidance

Kitchen, Dining & Bar (brand-driven at a discount)• Small kitchen appliances

– Coffee & expresso makers• Keurig, De’Longhi, Nespresso, Mr. Coffee, Philips, BUNN

– Blenders, Juicers & Food Processors• KitchenAid, Ninja, Vitamix, Blendtec, Magic Bullet, Breville , Oster, Hamilton Beach, Bosch

– Cooking appliances• Cuisinart, Black & Decker, Crock-Pot, TATUNG, Sunbeam, Emerson, Char-Broil, De’Longhi

– Specialty Appliances (wine fridge, soda makers, etc)• Frigidaire, SodaStream, Seazall, Waring

• Cookware, Untensils & Food Storage– Calphalon, Paula Deen, Rachael Ray, Guy Fieri, Emeril, Mario Batali, Giada de Laurentis, T-Fal,

Circulon, Farberware, OXO, Le Creuset, Pyrex, Rubbermaid

Bedding & Bath (value, not brand-driven):• Memory Foam mattresses and pillows• 500+ thread-count sheet sets• Bamboo, Egyptian cotton, micro-fiber and flannel sheet sets• Plush towel sets• Heated blankets and fleece throws

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Home Décor & Furnishings• Shelving racks and closet organization• Light bulbs and light strings• Candles and fragrances• Frames, clocks, wall shelves• Blankets and throws• Persian and Oriental rugs• Ottomans and accent furniture (end tables, consoles, buffets)

House Supplies & Home Improvement:• Vacuums & floor cleaning (both brand and value-driven)

– Dyson, Hoover, Dirt Devil, iRobot, Shark, Swiffer• Heating & fans (value-driven)

– Dyson, LifeSmart, Dr. Infrared, Green Peak, Crane– wall-mounted fireplaces and space heaters

Tools & Outdoor:• Hand Tools

– Dewalt, Milwaukee drills and driver kits, miter saws• Power Tools

– Generators, Leaf blowers, chain saws, grass trimmers, snow throwers• Miscellaneous

– Pool & spa maintenance, patio heaters, fire pits, hammock chairs, zero gravity chair

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Next Steps

•Seller submissions for Tier A and Tier B packages sent by August 21st

•Selections reviewed and confirmed by September 18th

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Questions?

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Thank you for your partnership!!!!